Create or schedule a post
schedule_postCreates a new post for one or more networks; to change a post that already exists, use update_post instead. Default status is "review": the post appears in the app with its date and waits for the user's approval before it is published. Status "scheduled" publishes automatically at scheduledAt, without approval (requires the publish scope); with scheduledAt "now" it goes out within a minute. Use "scheduled" only when the user explicitly asked to publish without approval; otherwise keep "review". X credits are checked before a scheduled post is accepted, and TikTok posts always need review. repeat (day, week or month) makes it a recurring post: each time it goes out, the next occurrence is created with the same content at the same time; update_post with repeat null stops the series. Always pass an idempotencyKey (for instance the source item's id or a date-based slug) so a retried call does not create a duplicate. Returns the post, or the validation errors when a network rule is broken.
Network rules (the server enforces them; use overrides for a shorter text on one network):
x: 280 chars (links count 23); Every link counts as 23 characters. Up to 4 images or 1 video.
bluesky: 300 chars; Up to 4 images or 1 video (50 MB max). Without media, the first link becomes a preview card.
facebook: 63206 chars; Published on the linked Facebook Page. Without media, the first link becomes a preview card.
instagram: 2200 chars; Media required: one image, a carousel (up to 10 images) or one video (Reel). Links in the caption are not clickable.
tiktok: 2200 chars; Media required: one video or a set of images. Links are not clickable; hashtags are recognised. Cannot be scheduled from the API: use status review, the user picks the TikTok settings in Broadcast.
linkedin: 3000 chars; Published on the linked personal profile. Up to 20 images or 1 video. Without media, the first link becomes an article card.
mastodon: 500 chars; Up to 4 images or 1 video.
youtube: 5000 chars; One video required, no images. The text becomes the description; the title is its first line (100 chars max). Published public, not made for kids, unless changed in Broadcast. Vertical videos of 3 min or less become Shorts.
threads: 500 chars; Emojis count as their UTF-8 bytes. Up to 20 images (JPEG or PNG) or 1 video (MP4 or MOV, 5 min max), at most 5 links. Without media, the first link becomes a preview card. Only the first hashtag becomes a topic.
firstComment(optional) is posted as a reply under the post on x, bluesky, linkedin, threads, mastodon, facebook and instagram, e.g. to keep a link out of a LinkedIn post; on X it costs credits like one more post. Dates are ISO 8601 with an offset; Europe/Paris is the user's time zone.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| body | Yes | Main text of the post. Per-network overrides go in `overrides`; it may be empty ("") when every target has an override. | |
| link | No | Link appended after the text (becomes a preview card on Bluesky, Mastodon, Threads, Facebook and LinkedIn without media). | |
| media | No | Images (up to 10 for most networks) or one video. Not both. | |
| repeat | No | Publishes the post again every day, week or month at the same time (Europe/Paris), counted from scheduledAt: once an occurrence goes out, the next one is created with the same content. null stops the series. TikTok settings chosen in the app apply to every occurrence. | |
| status | No | draft: saved without a date. review (default when scheduledAt is set): waits for an approval in the app. scheduled: published automatically at scheduledAt, without approval (needs the publish scope); with scheduledAt "now" it goes out within a minute. | |
| accounts | No | Target account ids (see GET /accounts / list_accounts). | |
| hashtags | No | Hashtags appended on their own line, with or without the leading #. | |
| overrides | No | Text replacing `body` for one network, keyed by account id or platform name (e.g. a shorter text for x). | |
| platforms | No | Alternative to `accounts`: every connected account of these networks. | |
| scheduledAt | No | ISO 8601 date-time with offset (e.g. 2026-10-14T09:00:00+02:00), or "now". Required for status review and scheduled. | |
| firstComment | No | Optional reply Broadcast posts under the post right after it goes out, from the same account (e.g. the link, kept out of the post on LinkedIn, or the rest of a thread). Only on x, bluesky, linkedin, threads, mastodon, facebook and instagram; ignored elsewhere. Limits: 280 on x (links count 23), 300 on bluesky, 500 on threads and mastodon, 1250 elsewhere. On X it costs credits like one more post. If it fails, the post stays published and the target's comment.error says why. | |
| idempotencyKey | No | Client-chosen key: a retried call with the same key returns the post already created instead of a duplicate. |