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Search LinkedIn Ad Library ads

linkedin_adLibrary_ads_search_list
Read-only

Search LinkedIn Ad Library ads by company, keyword, or company id. Returns a list (use cursor when paginated).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
trimNoIgnored if this tool does not support it.
limitNoIgnored if this tool does not support it.
cursorNoOpaque pagination cursor from a previous response.
offsetNoIgnored if this tool does not support it.
companyNoCompany name to search for in the LinkedIn Ad Library.
contextYesDescribe the user's underlying goal in one sentence — not the tool you are calling.
endDateNoOptional end date filter in YYYY-MM-DD format.
keywordNoKeyword or phrase to search for in LinkedIn Ad Library ads.
pageSizeNoIgnored if this tool does not support it.
companyIdNoLinkedIn company id to search for in the Ad Library.
countriesNoOptional comma-separated list of country codes (for example US,CA,MX).
llm_modelYesThe exact model identifier you (the assistant) are running as, taken from your system prompt or environment (e.g. "claude-opus-4-8", "gpt-5.2"). Used for analytics only. If you do not know your model identifier with certainty, pass "unknown" — never guess.
startDateNoOptional start date filter in YYYY-MM-DD format.
maxResultsNoIgnored if this tool does not support it.
max_resultsNoIgnored if this tool does not support it.
conversation_idNoEcho the conversation_id from the server's previous response. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed6 schema fields changed
    • addedInput schema / properties / limit
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / maxResults
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / max_results
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / offset
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / pageSize
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / trim
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
  2. Changed5 schema fields changed
    • removedInput schema / additionalProperties
      Removed value: -false
    • addedInput schema / properties / context
      Added value: +{
      +  "description": "Describe the user's underlying goal in one sentence — not the tool you are calling.",
      +  "type": "string"
      +}
    • addedInput schema / properties / conversation_id
      Added value: +{
      +  "description": "Echo the conversation_id from the server's previous response. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it.",
      +  "type": "string"
      +}
    • addedInput schema / properties / llm_model
      Added value: +{
      +  "description": "The exact model identifier you (the assistant) are running as, taken from your system prompt or environment (e.g. \"claude-opus-4-8\", \"gpt-5.2\"). Used for analytics only. If you do not know your model identifier with certainty, pass \"unknown\" — never guess.",
      +  "type": "string"
      +}
    • addedInput schema / required
      Added value: +[
      +  "context",
      +  "llm_model"
      +]
  3. Changed1 schema field changed
    • changedInput schema / $schema
      Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"
  4. Changed1 schema field changed
    • addedInput schema / additionalProperties
      Added value: +false
  5. First observed

TDQS

A3.6/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already provide readOnlyHint=true and openWorldHint=true, so the safety profile is covered. The description adds useful behavior: it returns a list and uses cursor-based pagination. It does not disclose result defaults, sorting, or item shape, but given the annotations this is adequate, not exceptional.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two tight sentences with no filler. The search verb and criteria are front-loaded, and the pagination note is compact and actionable.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only search tool with full schema coverage, the description covers the essential operational facts: what it searches by, that it returns a list, and how to paginate. It doesn't state whether at least one of company/keyword/companyId is required or how the generic limit/maxResults params behave, but those are secondary given the annotated schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description adds modest value by highlighting company, keyword, and companyId as the primary search dimensions and singling out cursor for pagination. It does not help resolve the ambiguous generic parameters (limit, offset, pageSize, maxResults, max_results) that all say 'Ignored if this tool does not support it.'

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific action (Search), a concrete resource (LinkedIn Ad Library ads), and the three main search dimensions (company, keyword, company id). This distinguishes it from the single-ad sibling linkedin_adLibrary_ad_get by signaling a list result, though it doesn't explicitly name any alternative.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies when to use the tool (search for ads by company, keyword, or company id), giving clear context. However, it offers no explicit exclusion or mention of alternatives, such as using linkedin_adLibrary_ad_get for a specific ad by ID, so the routing decision is left to inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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