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Search Google Ad Library advertisers

google_adLibrary_advertisers_search
Read-only

Search Google Ad Transparency advertisers by name. Accepts a advertiser name. Returns a list (use cursor when paginated).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
qNoAlias for `query`. Prefer `query`.
trimNoIgnored if this tool does not support it.
limitNoIgnored if this tool does not support it.
queryNoSearch query text for Google Ad Transparency advertisers.
offsetNoIgnored if this tool does not support it.
regionNoTwo-letter country code to search in. Default: `US`.
contextYesDescribe the user's underlying goal in one sentence — not the tool you are calling.
keywordsNoAlias for `query`. Prefer `query`.
pageSizeNoIgnored if this tool does not support it.
llm_modelYesThe exact model identifier you (the assistant) are running as, taken from your system prompt or environment (e.g. "claude-opus-4-8", "gpt-5.2"). Used for analytics only. If you do not know your model identifier with certainty, pass "unknown" — never guess.
maxResultsNoIgnored if this tool does not support it.
max_resultsNoIgnored if this tool does not support it.
conversation_idNoEcho the conversation_id from the server's previous response. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed9 schema fields changed
    • addedInput schema / properties / keywords
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Alias for `query`. Prefer `query`."
      +}
    • addedInput schema / properties / limit
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / maxResults
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / max_results
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / offset
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / pageSize
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • addedInput schema / properties / q
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Alias for `query`. Prefer `query`."
      +}
    • addedInput schema / properties / trim
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "number"
      +    },
      +    {
      +      "type": "boolean"
      +    }
      +  ],
      +  "description": "Ignored if this tool does not support it."
      +}
    • changedInput schema / required
      Previous value: -[
      -  "query",
      -  "context",
      -  "llm_model"
      -]New value: +[
      +  "context",
      +  "llm_model"
      +]
  2. Changed5 schema fields changed
    • removedInput schema / additionalProperties
      Removed value: -false
    • addedInput schema / properties / context
      Added value: +{
      +  "description": "Describe the user's underlying goal in one sentence — not the tool you are calling.",
      +  "type": "string"
      +}
    • addedInput schema / properties / conversation_id
      Added value: +{
      +  "description": "Echo the conversation_id from the server's previous response. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it.",
      +  "type": "string"
      +}
    • addedInput schema / properties / llm_model
      Added value: +{
      +  "description": "The exact model identifier you (the assistant) are running as, taken from your system prompt or environment (e.g. \"claude-opus-4-8\", \"gpt-5.2\"). Used for analytics only. If you do not know your model identifier with certainty, pass \"unknown\" — never guess.",
      +  "type": "string"
      +}
    • changedInput schema / required
      Previous value: -[
      -  "query"
      -]New value: +[
      +  "query",
      +  "context",
      +  "llm_model"
      +]
  3. Changed1 schema field changed
    • changedInput schema / $schema
      Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"
  4. Changed1 schema field changed
    • addedInput schema / additionalProperties
      Added value: +false
  5. Changed1 schema field changed
    • changedInput schema / properties / region / description
      Previous value: -"Optional two-letter country code to search in. Defaults to US when omitted."New value: +"Two-letter country code to search in. Default: `US`."
  6. First observed

TDQS

B3.4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already cover read-only behavior, and the description adds that it returns a list and uses a cursor for pagination. It doesn't disclose more behavioral traits such as result fields, rate limits, or how cursor pagination is controlled, but with annotations present a 3 is appropriate.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is short and front-loaded, with the key action and return type in the first and last clauses. The sentence 'Accepts a advertiser name' is slightly redundant with 'by name' and has a grammar error, but overall it is efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only search tool, the description gives enough to attempt a call (name query, region default is in schema), but there is no output schema and no detail on what the returned list contains or how to actually pass a cursor. This leaves some ambiguity around pagination and result interpretation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the schema carries most parameter meaning; the description only reinforces that the query should be an advertiser name. It adds a pagination hint ('use cursor when paginated') but doesn't map it to a specific parameter such as offset or pageSize.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource ('Search Google Ad Transparency advertisers by name') and clarifies it returns a list, which distinguishes it from get-style siblings. It doesn't explicitly name sibling tools, so it stops short of full differentiation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies the tool is for name-based advertiser searches ('Accepts a advertiser name'), giving a clear input context. It offers no when-to-use/when-not-to-use guidance or alternatives among the many adLibrary sibling tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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