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Trillboards DOOH Advertising

semantic_audience_search

Search screens by natural language scene description using pgvector.

Uses 768-dimensional Gemini embeddings on scene descriptions from FEIN edge AI to find screens matching a natural language query.

WHEN TO USE:

  • Finding screens by audience context ("families eating lunch in a food court")

  • Contextual ad placement based on real-time scene understanding

  • Discovering inventory matching a specific audience scenario

RETURNS: Array of matching screens ranked by semantic similarity, each with:

  • screen_id, mongo_screen_id, scene_description, contextual_relevance, similarity, created_at

EXAMPLE: semantic_audience_search({ query: "young professionals in a coffee shop looking at phones", limit: 10 })

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMaximum number of results (default: 20, max: 100)
queryYesNatural language description of the audience/scene to search for
sinceNoTime window for scene data (e.g., "1h", "24h", "7d"). Default: "24h"
min_similarityNoMinimum semantic similarity threshold 0-1 (default: 0.5)

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden. It discloses the embedding model (Gemini), dimensionality (768), source (FEIN edge AI), return structure (array of screens with listed fields), and ranking by semantic similarity. This is substantive behavioral context, though it doesn't mention any potential quirks like rate limits or auth requirements.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with clear sections: purpose, technical context, WHEN TO USE, RETURNS, and EXAMPLE. Every section earns its place without redundancy. It is front-loaded with the core purpose and avoids unnecessary repetition of schema details.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

There is no output schema, so the RETURNS section compensates by listing the exact fields returned. The description also provides technical background and an example. It could benefit from a note on the default time window or similarity threshold, but those are covered in the schema. Overall, it is self-contained enough for an agent to invoke correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3. The description's example shows usage of query and limit but doesn't add meaning to `since` or `min_similarity` beyond their schema descriptions. The return field `contextual_relevance` and `similarity` hint at threshold behavior, but did not explicitly tie to parameters.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb+resource+method: 'Search screens by natural language scene description using pgvector.' This clearly distinguishes it from sibling tools like semantic_search_observations (observations) and find_similar_moments (moments) by focusing on screens and audience context.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

A 'WHEN TO USE' section provides three concrete scenarios with examples ('families eating lunch in a food court', 'young professionals in a coffee shop'). It gives clear guidance on when to apply the tool, though it doesn't explicitly contrast with alternatives or state when not to use it.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.3/5.0
Disambiguation2/5

There are exact duplicates (get_task_status/tasks_get, list_tasks/tasks_list) and several overlapping analytics, attribution, and semantic search clusters (get_attention_metrics vs get_creative_attention vs get_social_attention; find_similar_moments vs semantic_search_observations; get_campaign_attribution vs get_multi_touch_attribution vs get_roas). Detailed descriptions help, but with 83 tools an agent will frequently struggle to pick the right one.

Naming Consistency3/5

Most tools follow a snake_case verb_noun pattern (list_devices, create_campaign, delete_webhook), but there are notable inconsistencies: list_* and get_* are used interchangeably for list operations, attention tools mix conventions (get_attention_metrics vs get_creative_attention vs get_social_attention), and the legacy tasks_get/tasks_list names break the established get_task_status/list_tasks pattern.

Tool Count1/5

83 tools is an extreme count for a single MCP server, spanning device management, sensing, campaigns, media buys, attribution, webhooks, billing, API discovery, and AdCP protocol concerns. This is a broad API surface dump rather than a focused tool set, and it would be far better split into several coherent servers.

Completeness2/5

Despite the enormous surface, core campaign lifecycle is incomplete: create_campaign explicitly tells the agent to use update_campaign to activate a campaign, but no update_campaign tool exists, and there are no list/delete campaign tools. Significant capabilities exist for analytics, attribution, and webhooks, but the primary advertising workflow has a dead end.

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