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Trillboards DOOH Advertising

recommend_creative

Given a moment description, rank candidate creatives by predicted VAS performance.

Evaluates each creative candidate against the described moment context using historical similarity and causal prediction. Returns a ranked list sorted by predicted VAS score, with confidence levels for each prediction.

WHEN TO USE:

  • Choosing which creative to show at a specific moment/venue

  • Comparing multiple creatives for a campaign across different contexts

  • Optimizing creative rotation for maximum VAS

  • Pre-campaign creative selection based on audience and venue

RETURNS:

  • rankings: Array sorted by predicted VAS (descending)

    • creativeId, predictedVAS (0-1), confidence (0-1), rank (1-N)

  • metadata: { candidate_count, moment_description }

  • suggested_next_queries: Follow-up queries

EXAMPLE: User: "Which of these 3 creatives will perform best at a gym in the evening?" recommend_creative({ moment_description: "gym venue, evening, 6 viewers, high attention, mostly male 18-34", creative_ids: ["fitness-brand-30s", "energy-drink-15s", "tech-gadget-20s"] })

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
creative_idsYesArray of creative/ad IDs to rank. Maximum 20 candidates.
moment_descriptionYesNatural-language description of the target moment context.

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description discloses the evaluation approach (historical similarity and causal prediction), the output structure (ranked list sorted by predicted VAS with confidence levels), and includes a detailed returns section. It does not mention side effects or limitations, which is acceptable for a read-only prediction tool with no annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with sections for overview, when to use, returns, and an example. It front-loads the core purpose, and while longer than a two-sentence description, every section adds necessary information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description fully compensates by detailing the return shape (rankings with creativeId, predictedVAS, confidence, rank; metadata; suggested_next_queries) and providing a concrete example. This gives the agent a complete picture of how to invoke and interpret the tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema already provides 100% coverage for both parameters. The description goes further by including a fully worked example that demonstrates the expected format for moment_description (e.g., 'gym venue, evening, 6 viewers') and creative_ids, adding practical meaning beyond the schema's basic field descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The first sentence 'Given a moment description, rank candidate creatives by predicted VAS performance' clearly states a specific action (rank) and resource (candidate creatives) tied to a prediction goal. It distinguishes from sibling tools like get_content_recommendations by focusing on ranking specific candidates for a given moment context.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The 'WHEN TO USE' section lists four concrete use cases: creative selection, comparing multiple creatives, rotation optimization, and pre-campaign selection. It provides clear context on when the tool is appropriate, though it does not explicitly name alternatives or cases where it should not be used.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.3/5.0
Disambiguation2/5

There are exact duplicates (get_task_status/tasks_get, list_tasks/tasks_list) and several overlapping analytics, attribution, and semantic search clusters (get_attention_metrics vs get_creative_attention vs get_social_attention; find_similar_moments vs semantic_search_observations; get_campaign_attribution vs get_multi_touch_attribution vs get_roas). Detailed descriptions help, but with 83 tools an agent will frequently struggle to pick the right one.

Naming Consistency3/5

Most tools follow a snake_case verb_noun pattern (list_devices, create_campaign, delete_webhook), but there are notable inconsistencies: list_* and get_* are used interchangeably for list operations, attention tools mix conventions (get_attention_metrics vs get_creative_attention vs get_social_attention), and the legacy tasks_get/tasks_list names break the established get_task_status/list_tasks pattern.

Tool Count1/5

83 tools is an extreme count for a single MCP server, spanning device management, sensing, campaigns, media buys, attribution, webhooks, billing, API discovery, and AdCP protocol concerns. This is a broad API surface dump rather than a focused tool set, and it would be far better split into several coherent servers.

Completeness2/5

Despite the enormous surface, core campaign lifecycle is incomplete: create_campaign explicitly tells the agent to use update_campaign to activate a campaign, but no update_campaign tool exists, and there are no list/delete campaign tools. Significant capabilities exist for analytics, attribution, and webhooks, but the primary advertising workflow has a dead end.

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