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Trillboards DOOH Advertising

get_signals

[AdCP Signals] Get real-time audience signals from DOOH screens.

This is an AdCP (Ad Context Protocol) compliant tool. It returns deterministic audience signals captured by edge AI (vision + audio + speech) on available screens.

WHEN TO USE:

  • Discovering available audience signals before buying inventory

  • Evaluating audience composition at specific venues or locations

  • Building targeting segments based on real-time audience data

Unlike probabilistic data, these signals are DETERMINISTIC — captured by on-device cameras and microphones, analyzed by ML Kit and Gemini Vision.

RETURNS:

  • signals: Array of per-screen signal objects with demographics, venue, behavior, geo

  • metadata: total_screens, matching_screens, screens_with_live_data

EXAMPLE (AdCP form — natural language): User: "What audience signals are available at retail locations?" get_signals({ signal_spec: "shoppers in retail venues, demographics and behavior" })

EXAMPLE (structured form): get_signals({ signal_spec: { signal_types: ["demographics", "behavior"], filters: { venue_type: "retail" } } })

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
paginationNo
signal_specNoNatural language description of the desired signals (AdCP form), or a structured Trillboards signal specification.

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries full burden. It discloses that signals are deterministic, real-time, captured by on-device cameras/microphones, and analyzed via ML Kit and Gemini Vision. It also states what the tool returns. It does not explicitly state that this is a read-only operation, but the verb 'get' and the return-focused description make the read-only nature clear.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with clear sections: a one-line summary, context, WHEN TO USE, returns, and examples. It is longer than average but every section adds useful information, and the critical summary is front-loaded. The two example forms are especially valuable and not redundant.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given there is no output schema, the description compensates by enumerating the return shape: signals array with demographics, venue, behavior, geo, plus metadata with screen counts. The optional and nested signal_spec is fully explained with examples, and pagination is the only uncovered parameter, which is minor. For a read-oriented signal query tool, this is complete enough for an agent to call it correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is only 50%, so the description must compensate, especially for signal_spec. It does so thoroughly by explaining both the AdCP natural-language form and the structured form, and by providing two concrete examples. The pagination parameter is not mentioned, but its schema is self-explanatory and the description's focus on signal_spec is where the real ambiguity lies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a clear verb-resource pair: 'Get real-time audience signals from DOOH screens,' and elaborates that signals are deterministic audience data captured by edge AI. It does not explicitly differentiate from sibling tools like get_live_audience or get_attention_metrics, but the AdCP framing and deterministic-data emphasis give it a distinct identity.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The WHEN TO USE section lists three concrete business scenarios: discovering signals before buying, evaluating venue audience composition, and building targeting segments. It also contrasts against probabilistic data, which helps an agent choose this over probabilistic alternatives. It does not name specific sibling tools or exclusion conditions, so it stops short of full routing guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.3/5.0
Disambiguation2/5

There are exact duplicates (get_task_status/tasks_get, list_tasks/tasks_list) and several overlapping analytics, attribution, and semantic search clusters (get_attention_metrics vs get_creative_attention vs get_social_attention; find_similar_moments vs semantic_search_observations; get_campaign_attribution vs get_multi_touch_attribution vs get_roas). Detailed descriptions help, but with 83 tools an agent will frequently struggle to pick the right one.

Naming Consistency3/5

Most tools follow a snake_case verb_noun pattern (list_devices, create_campaign, delete_webhook), but there are notable inconsistencies: list_* and get_* are used interchangeably for list operations, attention tools mix conventions (get_attention_metrics vs get_creative_attention vs get_social_attention), and the legacy tasks_get/tasks_list names break the established get_task_status/list_tasks pattern.

Tool Count1/5

83 tools is an extreme count for a single MCP server, spanning device management, sensing, campaigns, media buys, attribution, webhooks, billing, API discovery, and AdCP protocol concerns. This is a broad API surface dump rather than a focused tool set, and it would be far better split into several coherent servers.

Completeness2/5

Despite the enormous surface, core campaign lifecycle is incomplete: create_campaign explicitly tells the agent to use update_campaign to activate a campaign, but no update_campaign tool exists, and there are no list/delete campaign tools. Significant capabilities exist for analytics, attribution, and webhooks, but the primary advertising workflow has a dead end.

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