get_multi_touch_attribution
Get multi-touch attribution model results for a campaign.
Supported models: time_decay, position_based, attention_weighted.
WHEN TO USE:
Understanding how DOOH fits into the full marketing funnel
Seeing credit allocation across DOOH, mobile, web, and store channels
Quantifying DOOH's contribution to conversions
RETURNS:
totalChains: number of multi-touch journeys found
avgTouchpoints: average touchpoints per chain
channelAttribution: { dooh, mobile, web, store } (each 0-1, sums to 1)
conversions: total conversion events
totalConversionValue: sum of conversion values (cents)
avgConfidence: average match confidence across chains
Returns null if no multi-touch chains exist.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| campaign_id | Yes | Campaign identifier |