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Trillboards DOOH Advertising

get_creative_attention

Get per-creative attention breakdown for a campaign.

WHEN TO USE:

  • A/B testing creative variants by attention score

  • Identifying which creative drives the most engagement

  • Comparing aCPM across creative assets

RETURNS: Array of creatives ranked by attention score, each with:

  • creativeId, totalImpressions, uniqueDevices

  • avgAttentionScore (0-1), avgDwellSeconds, avgFaceCount

  • attentionCpm, avgEmotionEngagement, positiveEmotionPct, attentionQualifiedPct

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_idYesCampaign identifier

TDQS

A4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the burden. It discloses the return data structure (ranked by attention score, fields like avgAttentionScore) and implies read-only through the verb 'get,' but it doesn't explicitly state safety, permissions, or any side effects. This is adequate but not exceptional.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with clear sections (WHEN TO USE, RETURNS), uses bullet points for readability, and every sentence earns its place. No fluff or redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple one-parameter tool, the description is complete: it explains the purpose, provides use cases, and details the return fields (acting as a pseudo output schema). It lacks only explicit notes on edge cases or limitations, but it's sufficient for effective invocation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema includes a single required parameter campaign_id with a description 'Campaign identifier,' giving 100% schema coverage. The tool description does not add any additional parameter-level semantics beyond what the schema already provides, so baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description starts with 'Get per-creative attention breakdown for a campaign,' which combines a specific verb (get) with a clear resource (per-creative attention) and scope (for a campaign). This distinguishes it from sibling tools like get_attention_metrics or get_social_attention.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The WHEN TO USE section explicitly lists three concrete use cases: A/B testing creative variants, identifying engagement drivers, and comparing aCPM. While it doesn't mention exclusions or alternative tools, the context provided is clear and actionable.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.3/5.0
Disambiguation2/5

There are exact duplicates (get_task_status/tasks_get, list_tasks/tasks_list) and several overlapping analytics, attribution, and semantic search clusters (get_attention_metrics vs get_creative_attention vs get_social_attention; find_similar_moments vs semantic_search_observations; get_campaign_attribution vs get_multi_touch_attribution vs get_roas). Detailed descriptions help, but with 83 tools an agent will frequently struggle to pick the right one.

Naming Consistency3/5

Most tools follow a snake_case verb_noun pattern (list_devices, create_campaign, delete_webhook), but there are notable inconsistencies: list_* and get_* are used interchangeably for list operations, attention tools mix conventions (get_attention_metrics vs get_creative_attention vs get_social_attention), and the legacy tasks_get/tasks_list names break the established get_task_status/list_tasks pattern.

Tool Count1/5

83 tools is an extreme count for a single MCP server, spanning device management, sensing, campaigns, media buys, attribution, webhooks, billing, API discovery, and AdCP protocol concerns. This is a broad API surface dump rather than a focused tool set, and it would be far better split into several coherent servers.

Completeness2/5

Despite the enormous surface, core campaign lifecycle is incomplete: create_campaign explicitly tells the agent to use update_campaign to activate a campaign, but no update_campaign tool exists, and there are no list/delete campaign tools. Significant capabilities exist for analytics, attribution, and webhooks, but the primary advertising workflow has a dead end.

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