get_campaign_attribution
Get comprehensive attribution summary for a DOOH campaign.
WHEN TO USE:
Measuring overall campaign effectiveness (reach, footfall, sales lift)
Getting a high-level view of campaign attribution metrics
Checking statistical significance of attribution results
RETURNS:
reach: uniqueDevices, totalImpressions, avgFrequency
footfall: exposedVisitors, controlVisitors, incrementalLiftPct, incrementalVisits
cost: totalMediaCost, costPerUniqueReach, costPerIncrementalVisit
quality: avgMatchConfidence, statisticalSignificance, isSignificant
dataFreshness: latestOutcomeAt, provisionalCount, finalizedCount
Returns null if no attribution data exists for the campaign.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| campaign_id | Yes | Campaign identifier (UUID or string ID from create_campaign) |