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Trillboards DOOH Advertising

get_campaign_attribution

Get comprehensive attribution summary for a DOOH campaign.

WHEN TO USE:

  • Measuring overall campaign effectiveness (reach, footfall, sales lift)

  • Getting a high-level view of campaign attribution metrics

  • Checking statistical significance of attribution results

RETURNS:

  • reach: uniqueDevices, totalImpressions, avgFrequency

  • footfall: exposedVisitors, controlVisitors, incrementalLiftPct, incrementalVisits

  • cost: totalMediaCost, costPerUniqueReach, costPerIncrementalVisit

  • quality: avgMatchConfidence, statisticalSignificance, isSignificant

  • dataFreshness: latestOutcomeAt, provisionalCount, finalizedCount

Returns null if no attribution data exists for the campaign.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_idYesCampaign identifier (UUID or string ID from create_campaign)

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden of behavioral disclosure. It explains the return structure in detail and explicitly discloses the null case ('Returns null if no attribution data exists for the campaign'), which is a valuable behavioral trait. It also hints at data freshness with provisional and finalized counts, adding transparency. However, it does not explicitly state whether the operation is read-only or safe, though 'get' implies it. This is a minor gap given the otherwise thorough description.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with clear sections: a one-line purpose, 'WHEN TO USE' bullet points, and a structured 'RETURNS' list. It front-loads the purpose and uses concise, scannable formatting. Every section earns its place, providing necessary details (especially return fields) without unnecessary fluff.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the lack of an output schema and annotations, the description provides complete context for using the tool. It fully explains the return object's structure (reach, footfall, cost, quality, dataFreshness) and the null-case behavior. It also covers usage scenarios, making the tool self-sufficient for an agent to understand its purpose, invocation, and interpretation of results.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema covers the single parameter campaign_id with a clear description ('Campaign identifier (UUID or string ID from create_campaign)'). Since schema coverage is 100%, the baseline is 3. The tool description does not add extra semantics about the parameter beyond what the schema provides, though it does contextualize that this is for a DOOH campaign. Overall, the description adds minimal value over the schema, so a baseline score is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose: 'Get comprehensive attribution summary for a DOOH campaign.' It uses a specific verb (Get) and resource (attribution summary for a DOOH campaign), which distinguishes it from sibling tools like get_attribution_timeseries (time-series data) and get_creative_attribution (creative-level data). The detailed RETURNS section further reinforces the tool's specific output scope.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides a clear 'WHEN TO USE' section with three practical scenarios: measuring campaign effectiveness, getting a high-level view, and checking statistical significance. This gives strong contextual guidance for when to invoke the tool. However, it does not explicitly state when NOT to use it or mention alternative tools for specific cases (e.g., get_attribution_timeseries for time-series data), so it lacks exclusions/alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.3/5.0
Disambiguation2/5

There are exact duplicates (get_task_status/tasks_get, list_tasks/tasks_list) and several overlapping analytics, attribution, and semantic search clusters (get_attention_metrics vs get_creative_attention vs get_social_attention; find_similar_moments vs semantic_search_observations; get_campaign_attribution vs get_multi_touch_attribution vs get_roas). Detailed descriptions help, but with 83 tools an agent will frequently struggle to pick the right one.

Naming Consistency3/5

Most tools follow a snake_case verb_noun pattern (list_devices, create_campaign, delete_webhook), but there are notable inconsistencies: list_* and get_* are used interchangeably for list operations, attention tools mix conventions (get_attention_metrics vs get_creative_attention vs get_social_attention), and the legacy tasks_get/tasks_list names break the established get_task_status/list_tasks pattern.

Tool Count1/5

83 tools is an extreme count for a single MCP server, spanning device management, sensing, campaigns, media buys, attribution, webhooks, billing, API discovery, and AdCP protocol concerns. This is a broad API surface dump rather than a focused tool set, and it would be far better split into several coherent servers.

Completeness2/5

Despite the enormous surface, core campaign lifecycle is incomplete: create_campaign explicitly tells the agent to use update_campaign to activate a campaign, but no update_campaign tool exists, and there are no list/delete campaign tools. Significant capabilities exist for analytics, attribution, and webhooks, but the primary advertising workflow has a dead end.

Resources