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Trillboards DOOH Advertising

get_attribution_timeseries

Get daily attribution timeseries for a campaign.

WHEN TO USE:

  • Tracking attribution trends over time

  • Identifying which days had the strongest lift

  • Building attribution dashboards with daily granularity

RETURNS: Array of daily data points, each with:

  • date, uniqueDevices, totalExposures, avgFrequency

  • exposedVisitors, controlVisitors, liftPct, incrementalVisits

  • costPerVisit, totalMediaCost, isSignificant

EXAMPLE: get_attribution_timeseries({ campaign_id: "camp_abc123", start_date: "2026-03-01", end_date: "2026-03-10" })

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
end_dateNoEnd date (YYYY-MM-DD). Optional, defaults to today.
start_dateNoStart date (YYYY-MM-DD). Optional, defaults to campaign start.
campaign_idYesCampaign identifier

TDQS

A3.8/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden of behavioral disclosure. It does not mention that this is a read-only operation, potential permissions required, rate limits, or edge cases like missing campaigns. The 'RETURNS' section describes output format but not behavioral traits, leaving a transparency gap.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with a clear main sentence, 'WHEN TO USE' bullets, 'RETURNS' field list, and a practical example. It is concise, front-loaded, and every section adds value without unnecessary fluff.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Since there is no output schema, the description compensates by listing all return fields (date, uniqueDevices, liftPct, etc.) and providing an example. It covers the essential context for a daily timeseries tool, though it omits minor details like default date ranges (already in schema) or significance interpretation. Overall, it is adequately complete for this complexity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the parameters (campaign_id, start_date, end_date) are already well-documented. The description adds a concrete example showing parameter usage, but it does not add meaning beyond the schema, such as default behaviors or constraints. This meets the baseline but does not exceed it.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with 'Get daily attribution timeseries for a campaign,' which clearly states the verb (get), resource (attribution timeseries), and scope (daily, for a campaign). This is specific enough to distinguish from sibling tools like get_campaign_attribution or get_multi_touch_attribution, and the 'RETURNS' section reinforces the exact resource.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The 'WHEN TO USE' section provides clear use cases: tracking attribution trends over time, identifying strongest lift days, and building dashboards with daily granularity. However, it does not explicitly mention when not to use this tool or name alternative tools, so it falls short of the full 'when/when-not/alternatives' criterion.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.3/5.0
Disambiguation2/5

There are exact duplicates (get_task_status/tasks_get, list_tasks/tasks_list) and several overlapping analytics, attribution, and semantic search clusters (get_attention_metrics vs get_creative_attention vs get_social_attention; find_similar_moments vs semantic_search_observations; get_campaign_attribution vs get_multi_touch_attribution vs get_roas). Detailed descriptions help, but with 83 tools an agent will frequently struggle to pick the right one.

Naming Consistency3/5

Most tools follow a snake_case verb_noun pattern (list_devices, create_campaign, delete_webhook), but there are notable inconsistencies: list_* and get_* are used interchangeably for list operations, attention tools mix conventions (get_attention_metrics vs get_creative_attention vs get_social_attention), and the legacy tasks_get/tasks_list names break the established get_task_status/list_tasks pattern.

Tool Count1/5

83 tools is an extreme count for a single MCP server, spanning device management, sensing, campaigns, media buys, attribution, webhooks, billing, API discovery, and AdCP protocol concerns. This is a broad API surface dump rather than a focused tool set, and it would be far better split into several coherent servers.

Completeness2/5

Despite the enormous surface, core campaign lifecycle is incomplete: create_campaign explicitly tells the agent to use update_campaign to activate a campaign, but no update_campaign tool exists, and there are no list/delete campaign tools. Significant capabilities exist for analytics, attribution, and webhooks, but the primary advertising workflow has a dead end.

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