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Trillboards DOOH Advertising

create_campaign

Create a new advertising campaign targeting DOOH screens.

WHEN TO USE:

  • Setting up a new ad campaign on available screens

  • Targeting specific venues, locations, or audience profiles

  • Allocating budget for programmatic DOOH buys

RETURNS:

  • campaign_id: Unique campaign identifier (UUID)

  • name, status, budget, screen_count, dates

Campaign starts in "draft" status. Use update_campaign to set status to "active".

EXAMPLE: User: "Create a campaign targeting retail screens in NYC at $5 CPM" create_campaign({ name: "NYC Retail Q1", budget_cpm: 5.0, daily_budget_usd: 100, venue_types: ["retail"], targeting: { geo: { city: "New York", state: "NY" } }, creative_url: "https://cdn.example.com/ad.mp4", start_date: "2026-03-01", end_date: "2026-03-31" })

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCampaign name
end_dateNoCampaign end date (ISO 8601)
targetingNoAdditional targeting criteria
budget_cpmNoBid CPM in USD (default: 4.0)
screen_idsNoSpecific screen IDs to target (optional, overrides venue/geo targeting)
start_dateNoCampaign start date (ISO 8601)
venue_typesNoVenue types to target: transit, retail, outdoor, office, etc.
creative_urlNoURL to video/image creative asset
creative_typeNoCreative format
daily_budget_usdNoDaily budget cap in USD
total_budget_usdNoTotal campaign budget in USD
creative_durationNoDuration in seconds (default: 15)

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full behavioral disclosure burden. It goes beyond the schema by noting that campaigns start in 'draft' status and must be activated via update_campaign, and it lists the return fields (campaign_id, name, status, budget, screen_count, dates). This is meaningful behavioral context, though it doesn't cover auth requirements or potential errors.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with clear headings (summary, WHEN TO USE, RETURNS, example) and is front-loaded with the primary purpose. Every section earns its place, and the example is appropriately detailed without being bloated.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (12 parameters, nested targeting objects) and the absence of an output schema or annotations, the description covers key aspects: the draft status lifecycle, return values, and a realistic invocation example. This provides sufficient context for an agent to select and invoke the tool correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema already provides 100% description coverage for all 12 parameters, so the baseline is 3. The description adds a concrete example showing how parameters combine in practice (e.g., nested targeting with geo and venue_types), which clarifies correct usage beyond individual schema descriptions. This justifies a 4.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description starts with a clear, specific verb and resource: 'Create a new advertising campaign targeting DOOH screens.' This distinguishes it from sibling tools like create_media_buy or create_experiment by explicitly naming the campaign object and the DOOH context.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The 'WHEN TO USE' section provides clear scenarios (setting up campaigns, targeting venues/locations/audiences, allocating budget) and explicitly points to update_campaign for a follow-up action. However, it does not explicitly state when not to use this tool or mention alternative tools like create_media_buy, so it earns a 4 rather than a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.3/5.0
Disambiguation2/5

There are exact duplicates (get_task_status/tasks_get, list_tasks/tasks_list) and several overlapping analytics, attribution, and semantic search clusters (get_attention_metrics vs get_creative_attention vs get_social_attention; find_similar_moments vs semantic_search_observations; get_campaign_attribution vs get_multi_touch_attribution vs get_roas). Detailed descriptions help, but with 83 tools an agent will frequently struggle to pick the right one.

Naming Consistency3/5

Most tools follow a snake_case verb_noun pattern (list_devices, create_campaign, delete_webhook), but there are notable inconsistencies: list_* and get_* are used interchangeably for list operations, attention tools mix conventions (get_attention_metrics vs get_creative_attention vs get_social_attention), and the legacy tasks_get/tasks_list names break the established get_task_status/list_tasks pattern.

Tool Count1/5

83 tools is an extreme count for a single MCP server, spanning device management, sensing, campaigns, media buys, attribution, webhooks, billing, API discovery, and AdCP protocol concerns. This is a broad API surface dump rather than a focused tool set, and it would be far better split into several coherent servers.

Completeness2/5

Despite the enormous surface, core campaign lifecycle is incomplete: create_campaign explicitly tells the agent to use update_campaign to activate a campaign, but no update_campaign tool exists, and there are no list/delete campaign tools. Significant capabilities exist for analytics, attribution, and webhooks, but the primary advertising workflow has a dead end.

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