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craft-gtm-mcp

PMF Scorecard

pmf_scorecard
Read-only

Takes your product, target market and current metrics (MRR, ACV, churn, NPS, CAC, LTV, retention, activation and similar) and returns a product-market fit scorecard that scores each dimension against example benchmark ranges. Reads the business model from your inputs and leaves the activation score out for services, connectivity and investment businesses. Quotes your customer feedback and answers it.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
productYesProduct name and brief description
your_sectorNoOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
target_marketYesTarget market segment (for example enterprise SaaS, telecom or logistics tech)
business_modelNoOptional: how you earn revenue, so the advice fits it (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Leave it out and the tool reads it from your other inputs and says how it read it
time_in_marketNoHow long the product has been in market (shown in the scorecard)
current_metricsYesYour current metrics, written as text (the tool reads the figures from it). Include any of: MRR, ARR, ACV, churn rate, NPS, CAC, LTV, retention rate, activation rate, DAU/MAU, trial conversion, revenue growth. Example: 'MRR: $50K, Churn: 3%, NPS: 45, CAC: $500, LTV: $3000, Retention: 92%'. A figure that no rule scores is listed as not scored
customer_feedbackNoOptional: Qualitative feedback themes, one per line or separated by semicolons (for example 'Customers like X; they struggle with Y'). Each theme is quoted and answered

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A3.7/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, destructiveHint=false and openWorldHint=false, so the safety profile is covered. The description adds genuine behavioral context beyond that: it infers the business model from inputs when not supplied, conditionally omits the activation dimension, and quotes and answers customer feedback. It does not state limits on metric parsing beyond the schema's note that unscored figures are listed as such.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three tight sentences, front-loaded with the core action and followed by the inference and dimension-exclusion rules; little waste. Slightly dense with metric enumeration that largely duplicates the schema, keeping it short of a 5.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description carries the return-value burden and does so reasonably: a scorecard scoring each dimension against benchmark ranges plus quoted-and-answered feedback. With read-only annotations covering safety, the remaining gap is depth of the output shape, which is described only at a high level.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all seven parameters including enum meanings and optionality. The description restates the metrics input and business-model inference but adds no syntax or format detail beyond the schema, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb+resource: it returns a product-market fit scorecard that scores each metric dimension against example benchmark ranges, with model-aware behavior (activation omitted for services/connectivity/investment). This is clearly distinguishable from the surrounding sibling playbooks, though it never names an alternative tool to route against, which is what a 5 would require.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Usage is implied rather than stated: an agent can infer it should call this when a PMF assessment is wanted, since the description explains the inputs it consumes. There are no explicit when-to-use/when-not-to-use conditions and no mention of when to prefer a sibling such as retention_playbook or craft_gtm_analyzer.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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