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Opus Growth, Ad Platforms MCP Connector

Update Microsoft Ad Group

update_microsoft_ad_group
Destructive

UPDATES a Microsoft (Bing) ad group's settings. IMPORTANT: in Bing the campaign's END DATE lives on the AD GROUP — so "when does my campaign stop?" / "extend it by a month" is answered here, not on the campaign. Also sets the default CPC bid, start date, status and network.

end_date / start_date: 'YYYY-MM-DD'. status: Active | Paused. network: OwnedAndOperatedAndSyndicatedSearch (Bing + partners) | OwnedAndOperatedOnly (Bing only) | SyndicatedSearchOnly. Leave a field empty to keep it unchanged. confirm=false previews.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameNo
statusNo
confirmNo
cpc_bidNo
networkNo
end_dateNo
account_idYes
start_dateNo
ad_group_idYes
campaign_idYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

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TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already flag destructiveHint=true, idempotentHint=false and openWorldHint=true, so the safety profile is partly covered. The description adds genuinely useful behavior beyond that: empty field = unchanged, and confirm=false runs a preview/dry run before committing a destructive write.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loads the highest-value insight (Bing's end date lives on the ad group), then a compact field-format block. Slightly dense and uses emphatic caps, but every sentence earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 10-param destructive mutation with an output schema present, the description covers dry-run behavior, empty-field preservation, and the ambiguous enum/date formats. Missing only ancillary details like auth requirements or side effects of changing dates/status.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description carries the full burden and does substantial work: date formats ('YYYY-MM-DD'), the status enum (Active | Paused), the three network enum values with plain-language meanings, and the empty-string semantics for optional fields. The remaining params (name, cpc_bid, account_id, campaign_id, ad_group_id) get no format guidance, so it isn't complete.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names a clear verb+resource (update a Microsoft/Bing ad group's settings) and enumerates the updatable fields (CPC bid, start/end date, status, network). It helpfully distinguishes itself from the campaign-level siblings by pointing out that the campaign end date lives on the ad group. It does not, however, differentiate itself from the close sibling update_microsoft_ad_group_status, which also writes status.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives real routing guidance: end-date questions are answered here rather than on the campaign, empty fields preserve existing values, and confirm=false produces a preview. It stops short of naming the alternative sibling (update_microsoft_ad_group_status) for status-only changes.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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