Send Meta Conversion Event (CAPI)
send_meta_conversion_eventSENDS A SERVER-SIDE CONVERSION EVENT to Meta (Conversions API) — the fix for conversions lost to iOS 14+ / ad-blockers / cookie limits, and the only way to report sales that happen off the website (CRM, phone, showroom, POS).
pixel_id from list_meta_pixels. event_name: Purchase | Lead | CompleteRegistration | AddToCart | ViewContent | Contact | Schedule ... At least ONE identifier is required: email, phone, external_id, fbc or fbp. Email/phone are SHA-256 hashed locally — raw personal data never leaves the server. event_id: pass the SAME id as the browser pixel and Meta de-duplicates automatically (no double counting). action_source: website | phone_call | chat | email | physical_store | system_generated | other — use phone_call/physical_store for offline sales. test_event_code: routes the event to Meta's Test Events view without touching real reporting — verify first, then send for real. confirm=false previews; confirm=true sends.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| fbc | No | ||
| fbp | No | ||
| No | |||
| phone | No | ||
| value | No | ||
| confirm | No | ||
| currency | No | TRY | |
| event_id | No | ||
| pixel_id | Yes | ||
| account_id | Yes | ||
| event_name | Yes | ||
| external_id | No | ||
| action_source | No | website | |
| test_event_code | No | ||
| event_source_url | No |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||