RSA Ad Strength & Asset Performance
rsa_asset_performanceRESPONSIVE SEARCH AD (RSA) asset report — per HEADLINE and DESCRIPTION: impressions, clicks, cost, conversions, conversion value, cost per conversion, conversion rate and CTR, plus each ad's Ad Strength. This is the evidence for deciding which headlines to keep and which to replace: the one number that decides it is cost per conversion at ASSET level, and it is here.
days = 0 (default) reports LIFETIME figures, which is what you want for a keep-or-drop decision — a headline's whole history, not a slice of it. days=7/14/30 narrows to that window; any other number becomes an explicit date range, and the range actually used comes back as period_from / period_to so two calls can be compared. BEWARE of a short window on a paused campaign: the rows still come back but every metric is zero, which looks like missing data and is really just no traffic. ALSO: Google reports asset IMPRESSIONS from an earlier date than asset clicks and cost, so a lifetime impression count can be much higher than a window that already covers all of the spend — both numbers are right, and CTR is only comparable within the same window. The reply flags this when it sees it.
Rows are sorted by cost, capped by limit (the true total is always reported), and min_impressions drops assets with too little data to judge. If campaign_id is empty the whole account is covered.
Google's own BEST / GOOD / LOW grades are included when they exist, but in most accounts they DON'T: Google only grades an asset when the ad group has enough competing assets and enough traffic, and otherwise reports NOT_APPLICABLE. The reply says how many fall in each grade, so an empty grade list is never mistaken for a broken report. Read-only.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | ||
| limit | No | ||
| campaign_id | No | ||
| customer_id | Yes | ||
| min_impressions | No |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||