Skip to main content
Glama

Opus Growth, Ad Platforms MCP Connector

RSA Ad Strength & Asset Performance

rsa_asset_performance
Read-onlyIdempotent

RESPONSIVE SEARCH AD (RSA) asset report — per HEADLINE and DESCRIPTION: impressions, clicks, cost, conversions, conversion value, cost per conversion, conversion rate and CTR, plus each ad's Ad Strength. This is the evidence for deciding which headlines to keep and which to replace: the one number that decides it is cost per conversion at ASSET level, and it is here.

days = 0 (default) reports LIFETIME figures, which is what you want for a keep-or-drop decision — a headline's whole history, not a slice of it. days=7/14/30 narrows to that window; any other number becomes an explicit date range, and the range actually used comes back as period_from / period_to so two calls can be compared. BEWARE of a short window on a paused campaign: the rows still come back but every metric is zero, which looks like missing data and is really just no traffic. ALSO: Google reports asset IMPRESSIONS from an earlier date than asset clicks and cost, so a lifetime impression count can be much higher than a window that already covers all of the spend — both numbers are right, and CTR is only comparable within the same window. The reply flags this when it sees it.

Rows are sorted by cost, capped by limit (the true total is always reported), and min_impressions drops assets with too little data to judge. If campaign_id is empty the whole account is covered.

Google's own BEST / GOOD / LOW grades are included when they exist, but in most accounts they DON'T: Google only grades an asset when the ad group has enough competing assets and enough traffic, and otherwise reports NOT_APPLICABLE. The reply says how many fall in each grade, so an empty grade list is never mistaken for a broken report. Read-only.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
daysNo
limitNo
campaign_idNo
customer_idYes
min_impressionsNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added
  2. Removed
  3. Added
  4. Removed
  5. Added
  6. Removed
  7. Added
  8. Removed
  9. Added
  10. Removed
  11. Added
  12. Removed
  13. Added
  14. Removed
  15. Added
  16. Removed
  17. Added
  18. Removed
  19. Added
  20. Removed
  21. Added
  22. Removed
  23. Added
  24. Removed
  25. Added
  26. Removed
  27. Added
  28. Removed
  29. Added
  30. Removed
  31. Added
  32. Removed
  33. Added
  34. Removed
  35. Added
  36. Removed
  37. Added
  38. Removed
  39. Added

TDQS

A4.7/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already mark it read-only/idempotent, and the description goes well beyond them: it explains that short windows on paused campaigns return zeroed rows that look like missing data, that Google reports impressions from an earlier date than clicks/cost so lifetime impressions can exceed a full-spend window, that CTR is comparable only within the same window, and that NOT_APPLICABLE grades are common and summarized. This is genuinely useful operational context.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with the headline purpose and the deciding metric, then organized by parameter and caveat. It is long but nearly every sentence carries distinct information; minor redundancy in re-emphasizing lifetime vs window keeps it from a 5.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 5-parameter report tool with an output schema and full annotations, the description covers all parameters, default semantics, edge cases, and caveats. Nothing an agent needs to call it correctly is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 0%, so the description must carry the burden, and it does: days (0=lifetime, 7/14/30, any other becomes an explicit range reported as period_from/period_to), limit (cap with true total always reported), min_impressions (drops low-data assets), and campaign_id (empty = whole account). Only customer_id is left implicit, which is self-evident.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Names a specific resource (RSA asset report) and enumerates the exact metrics returned at HEADLINE/DESCRIPTION level, plus Ad Strength. This clearly separates it from sibling report tools like get_report, performance_report, and from update_rsa which mutates rather than reports.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

States the decision context explicitly ('evidence for deciding which headlines to keep and which to replace') and recommends days=0 for keep-or-drop. It does not name sibling alternatives (e.g., get_ad_details or update_rsa) or state when NOT to use it, so it falls short of a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Try in Browser

Glama MCP Gateway

Add one secure layer between your agents and this server.