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Opus Growth, Ad Platforms MCP Connector

Remove Microsoft Negative Keywords

remove_microsoft_negative_keywords
Destructive

REMOVES negative keywords from a Microsoft (Bing) campaign or ad group — the undo for a negative that was added by mistake. A wrong negative silently blocks real searches and, until now, could not be taken back through this connector.

keywords = comma-separated texts exactly as they appear (list_microsoft_negative_keywords). entity_type: Campaign | AdGroup. confirm=false previews.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
confirmNo
keywordsYes
entity_idYes
account_idYes
entity_typeNoCampaign

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

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TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare destructiveHint=true, readOnlyHint=false, and idempotentHint=false. The description adds genuine value beyond that: it explains why the operation matters (a wrong negative silently blocks real searches) and documents the confirm=false dry-run preview behavior, which is not in the schema. It stops short of noting permission requirements or whether removal is reversible.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loads the action and scope, then adds rationale and parameter notes in two dense sentences with no padding. The second sentence is a compressed run-on of three parameter facts, but each clause earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need no explanation. With a 5-parameter, 0%-documented schema, the description covers the non-obvious parameters and the dry-run flag, leaving only account_id/entity_id to inference. Complete enough for correct invocation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must carry the load, and it does for the critical parameters: keywords must be comma-separated texts exactly as listed by list_microsoft_negative_keywords, entity_type accepts Campaign | AdGroup, and confirm=false previews. It adds no semantics for account_id or entity_id, but the remaining three parameters are well covered.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (REMOVES) plus resource (negative keywords) and platform scope (Microsoft/Bing campaign or ad group), and explicitly positions it against siblings add_microsoft_negative_keywords and list_microsoft_negative_keywords. An agent can distinguish it from remove_negative_keyword and remove_microsoft_ad_extensions immediately.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives clear context: it is the undo for a mistakenly added negative, and points to list_microsoft_negative_keywords to obtain the exact keyword texts. It does not explicitly say when to prefer this over the generic remove_negative_keyword, but the Microsoft scoping in the name and text makes the choice reasonably clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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