PAUSE / ENABLE / REMOVE an EXISTING Google Ads keyword, or change its max CPC bid. This is the keyword STATUS tool: use it to pause a low-Quality-Score or wasteful keyword without deleting it, to re-enable a paused one, or to move keywords out of an ad group (remove here after adding them to the target group with add_keywords). It works on POSITIVE keywords — negative keywords are handled by add_negative_keyword / remove_negative_keyword. criterion_ids: comma-separated criterion ids (the criterion id from keyword_report / list_entities(entity='keywords') output; that output also carries quality_score so you can decide what to pause). action: pause | enable | remove | set_bid (with cpc_bid, in the main currency) | set_url (keyword-level landing page that overrides the ad's final URL: final_url and/or final_mobile_url; pass an empty string to clear one and fall back to the ad's URL). confirm=false → dry-run.