Create Conversion Action
manage_conversion_actionsCreates a new conversion action. type: WEBPAGE (default) | AD_CALL (phone calls from ad/location call extensions, i.e. Google 'Calls from ads') | WEBSITE_CALL (calls to a number on your site) | CLICK_TO_CALL | UPLOAD_CALLS | UPLOAD_CLICKS. category: LEAD, PURCHASE, SIGNUP, PHONE_CALL_LEAD… (for AD_CALL/WEBSITE_CALL it defaults to PHONE_CALL_LEAD). phone_call_duration = minimum seconds a call must last to count (call types only). PREREQUISITE for AD_CALL: run set_call_reporting(call_conversion='true') first; note Google forwarding numbers (needed for AD_CALL) exist only in supported countries. NOTE: this tool only CREATES; to read use list_conversion_goals, to edit use update_conversion_action / to make it primary/biddable use update_conversion_goal. confirm=false → dry-run.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | Yes | ||
| type | No | WEBPAGE | |
| confirm | No | ||
| category | No | LEAD | |
| customer_id | Yes | ||
| default_value | No | ||
| phone_call_duration | No |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||