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Opus Growth, Ad Platforms MCP Connector

LinkedIn Targeting Search

linkedin_targeting_search
Read-onlyIdempotent

Searches LinkedIn targeting entities by name → returns the URNs you pass to create_linkedin_campaign / update_linkedin_campaign_targeting.

SEARCHABLE facets (free-text; give a query): locations | titles | industries | skills | employers | schools | degrees | fields_of_study. E.g. facet=locations query='İstanbul' → urn:li:geo:…

FIXED-LIST facets (a closed set — LinkedIn has no free-text search for these, so query is OPTIONAL and filters the list locally; leave it EMPTY to get every value): seniorities (10: Unpaid…Owner) | functions (26 job functions) | staff_counts (9 company-size bands) | genders | age_ranges | interface_locales.

So to target 'Director and above', call facet=seniorities with no query, read the URNs off the returned list, and pass them as seniority_urns. Same pattern for functions → job_function_urns and staff_counts → staff_count_urns.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
facetNolocations
queryNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

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TDQS

A4.7/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, idempotentHint=true, destructiveHint=false and openWorldHint=true, so the safety profile is covered. The description adds non-obvious behavioral context beyond that: the closed-set nature of some facets, that query filters locally rather than remotely, and how results feed downstream campaign tools. It stops short of describing pagination or result-list size.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The purpose is front-loaded and the two facet categories are clearly labeled, so it scans well. It is on the long side and uses arrows and parentheticals ('urn:li:geo:…', '(10: Unpaid…Owner)'), but nearly every sentence carries actionable semantics rather than filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a two-parameter read-only lookup tool with an output schema present, the description covers everything needed to call it correctly: valid facet values, query semantics per facet class, and downstream usage. Return-value formatting is legitimately delegated to the output schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% and the schema lists only bare 'facet' and 'query' with defaults, so the description carries the full burden. It compensates thoroughly: it enumerates all valid facet values, explains the default, clarifies that query is optional for fixed-list facets and filters locally, and gives a concrete example (facet=locations query='İstanbul').

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The first sentence states a specific verb and resource ('Searches LinkedIn targeting entities by name') and immediately explains the role of the output ('returns the URNs you pass to create_linkedin_campaign / update_linkedin_campaign_targeting'). This clearly distinguishes it from sibling search tools like tiktok_targeting_search, microsoft_location_search, and geo_target_search.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly splits facets into SEARCHABLE (must give a query) and FIXED-LIST (query optional, leave empty for full set) and shows the exact call pattern with a worked example ('call facet=seniorities with no query, read the URNs off the returned list'). It tells the agent when to supply a query and when not to, which is precisely the decision an agent must make.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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