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Opus Growth, Ad Platforms MCP Connector

LinkedIn Audience Forecast

linkedin_audience_forecast
Read-onlyIdempotent

Asks LinkedIn HOW MANY MEMBERS a targeting setup reaches — the pre-flight check to run BEFORE create_linkedin_campaign / update_linkedin_campaign_targeting. LinkedIn will not deliver to an audience under ~300 members, so without this a campaign can be built successfully and then silently fail to serve.

Two modes: pass campaign_id to forecast an EXISTING campaign's current targeting exactly as it is (including facets this connector cannot author), or pass the same URN arguments you would give update_linkedin_campaign_targeting to forecast a targeting you are about to apply. Returns audience_size plus below_delivery_minimum. A result of 0 almost always means an ARCHIVED matched audience (check list_linkedin_audiences) or mutually exclusive facets. Read-only.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
countryNo
geo_urnsNo
account_idYes
skill_urnsNo
campaign_idNo
industry_urnsNo
job_title_urnsNo
seniority_urnsNo
exclude_geo_urnsNo
staff_count_urnsNo
audience_languageNo
job_function_urnsNo
exclude_audience_urnsNo
include_audience_urnsNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

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TDQS

A4.8/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already cover read-only/idempotent/no-destructive, but the description adds substantial context beyond them: the ~300-member delivery floor, the silent-failure consequence, the returned fields (audience_size, below_delivery_minimum), and the diagnostic meaning of a 0 result. That is exactly the behavioral detail structured fields cannot express.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loads the core purpose and the pre-flight role, then the two modes, then the diagnostics — a logical order with no filler sentences. It is dense but each paragraph earns its place; the shouting capitals for emphasis are slightly noisy but not wasteful.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only forecast tool with 14 optional targeting parameters and an existing output schema, the description supplies everything needed to choose the right mode and interpret the response, including the edge cases (archived audience, mutually exclusive facets). Nothing material is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% across 14 parameters, so the description carries the load. It clarifies the crucial campaign_id-vs-URN-arguments fork and states that the URN arguments mirror those of update_linkedin_campaign_targeting, which is meaningful guidance. It does not explain individual facet parameters (geo_urns, seniority_urns, exclude_audience_urns, etc.), leaving their semantics to naming convention alone.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('asks LinkedIn HOW MANY MEMBERS a targeting setup reaches') and explicitly positions itself against siblings create_linkedin_campaign and update_linkedin_campaign_targeting. An agent can distinguish it from linkedin_targeting_search and get_campaign_targeting without opening a schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives explicit when-to-use ('the pre-flight check to run BEFORE create_linkedin_campaign / update_linkedin_campaign_targeting') plus the failure mode that motivates it. It also delineates two modes of operation and tells the agent which argument set selects which mode, including the fallback pointer to list_linkedin_audiences when the result is 0.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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