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Opus Growth, Ad Platforms MCP Connector

Link GA4 to Google Ads

ga4_link_google_ads
Destructive

LINKS the GA4 property to a Google Ads account → GA4 conversions/audiences flow into Ads for bidding + remarketing, and Ads cost/click data appears in GA4 reports. customer_id = 10-digit Ads id. property: see ga4_list_properties. SAFETY: confirm=false → preview; confirm=true → links. Needs analytics.edit + access to both the GA4 property and the Ads account (reconnect if permission error).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
confirmNo
propertyYes
customer_idYes
personalizationNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

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TDQS

A4.5/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Goes well beyond the annotations: it explains what the link actually changes in both systems, documents a two-phase preview/commit flow via confirm, names the required OAuth scope and account-level access, and offers recovery guidance for permission errors. The annotations only declare that this is a non-read-only, destructive, non-idempotent operation; the description supplies the why and the mechanics.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with purpose, then parameters, then safety, so an agent can skim in priority order. The telegraphic arrow/caps style is dense and every clause carries information, though the run-on middle sentence demands careful parsing.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return shape need not be described, and the annotations plus description jointly cover the safety profile, auth requirements, and parameter usage. The only material omissions are the unexplained personalization flag and any warning about re-linking an already-linked account, which matters given idempotentHint=false.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description carries the full burden and does well: customer_id is pinned to a 10-digit Ads id, property is routed to ga4_list_properties, and confirm's two states are explained. The remaining personalization boolean (default true) is never mentioned, leaving one of four parameters undocumented anywhere.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a precise verb (LINKS) and both resources (GA4 property → Google Ads account), then spells out the concrete consequence: conversions/audiences flow to Ads and cost/click data flows back to GA4. That bidirectional effect distinguishes it from the many connect_* siblings and from ga4_list_ads_links, which merely read existing links.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives clear operational context (confirm=false previews, confirm=true commits) and prerequisites (analytics.edit plus access to both the property and the Ads account, with a reconnect hint on permission errors). It does not, however, explicitly contrast itself with siblings like connect_ga4/connect_google_ads or ga4_list_ads_links, so the agent must infer when this is the right call.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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