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Opus Growth, Ad Platforms MCP Connector

Create GA4 Conversion

ga4_create_conversion

Marks a GA4 event as a CONVERSION (key event) — e.g. 'generate_lead', 'purchase', 'sign_up'. Once marked, GA4 counts it as a conversion and it can be imported into Google Ads for bidding. counting: ONCE_PER_EVENT (default) | ONCE_PER_SESSION. property: see ga4_list_properties. SAFETY: confirm=false → preview; confirm=true → creates. Needs the analytics.edit scope (if you get a permission error, reconnect Google Analytics to grant edit access).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
confirmNo
countingNoONCE_PER_EVENT
propertyYes
event_nameYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

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TDQS

A4.5/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only declare the generic mutation profile (readOnlyHint=false, destructiveHint=false, idempotentHint=false), but the description adds the confirm=false preview / confirm=true execute gate, the required analytics.edit scope, and remediation for permission errors. This is exactly the behavioral detail beyond annotations that an agent needs.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Multi-segment but front-loaded, leading with the core action before enumerations and the SAFETY note. The middle sentence on post-marking behavior is mildly verbose yet earns its place by explaining downstream impact; overall message density is appropriate.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a mutation tool with an output schema present, the description covers the essentials: what it does, the preview/execute gate, auth scope, and parameter meanings. Return values are rightly omitted since the output schema exists; only the precise format expectations for event_name/property are left unstated.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must carry parameter meaning, and it does for most: it defines the counting enum values (ONCE_PER_EVENT default | ONCE_PER_SESSION), explains the confirm flag's semantics, routes property to ga4_list_properties, and gives event_name examples. Only event_name and property lack precise format details.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource: 'Marks a GA4 event as a CONVERSION (key event)' with concrete examples ('generate_lead', 'purchase', 'sign_up'). This clearly distinguishes it from read/list siblings like ga4_list_conversions, so an agent can route correctly without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description conveys when to use it (to promote an existing event into a counted conversion) and points to ga4_list_properties for resolving the property ID. It stops short of naming a competing/alternative tool or when-not-to-use conditions, so it is clear context rather than full routing guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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