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Opus Growth, Ad Platforms MCP Connector

Create Responsive Search Ad

create_responsive_search_ad

Adds a Responsive Search Ad (RSA) to an ad group. status: 'PAUSED' (default) | 'ENABLED'. NOTE: the ad's own status is INDEPENDENT of the campaign — a PAUSED ad stays paused even after the campaign is switched on, so a draft handed over with paused ads serves nothing until someone also enables them. When you are building a campaign for review, pass status='ENABLED': the campaign itself is created PAUSED, which already guarantees nothing spends, and the reviewer then needs a single campaign-level switch to go live. Use update_ad_status later to change it. At least 3 headlines, 2 descriptions. DISPLAY URL PATHS: path1 / path2 are the two segments shown after the domain — ftapi.com/sicherer/datenraum comes from path1="sicherer", path2="datenraum". Up to 15 characters each, no slashes, and they do NOT have to exist as real pages. They are not decoration: the display URL is an expected-CTR signal, so an ad left on a bare domain is measurably weaker than the rest of the account. Optional: final_mobile_url (separate mobile landing page) and tracking_url_template (ad-level tracking template). PINNING: headline_pins / description_pins are optional lists in the SAME ORDER as headlines/descriptions; each entry pins that text to a fixed position — headline 1/2/3, description 1/2 (0 or empty = unpinned, Google rotates it). E.g. headlines=["Free Shipping","B","C"], headline_pins=[1,0,0] always shows "Free Shipping" as headline 1. Assets pinned to the same position compete only for that position; Google cannot fill the others. confirm=false → dry-run.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
path1No
path2No
statusNoPAUSED
confirmNo
final_urlYes
headlinesYes
ad_group_idYes
customer_idYes
descriptionsYes
headline_pinsNo
description_pinsNo
final_mobile_urlNo
tracking_url_templateNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

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TDQS

A4.6/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only declare the safety profile (non-readonly, non-idempotent, non-destructive), but the description discloses far more: ad status is independent of campaign status, a PAUSED draft serves nothing until enabled, and confirm=false triggers a dry-run. It also explains pinning mechanics and CTR impact of display URL paths, which an agent cannot infer from structured fields.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with the core action, then organized into labeled sections (STATUS, DISPLAY URL PATHS, PINNING) that make it scannable. It is dense and long, but nearly every sentence adds distinct operational value; only the CTR rationale for display URLs is somewhat editorial.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 13-parameter mutation tool with 0% schema coverage and an output schema present, the description supplies the missing behavioral and parameter context an agent needs to call it correctly. Return values are legitimately omitted given the output schema exists.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description carries the burden and largely succeeds: it defines status values/default, path1/path2 character limits and semantics, the order-aligned pinning lists, final_mobile_url, tracking_url_template, and confirm. Only customer_id/ad_group_id/final_url are left to implication, which is a minor gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Opens with a specific verb and resource ('Adds a Responsive Search Ad (RSA) to an ad group'), which cleanly distinguishes it from siblings like create_microsoft_responsive_search_ad, update_rsa, and create_demand_gen_ad. An agent can identify the operation without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives explicit conditional guidance ('When you are building a campaign for review, pass status=ENABLED') and routes follow-up changes to update_ad_status. It stops short of contrasting against sibling ad-creation tools (e.g. why this vs. a demand-gen ad), so it is clear context rather than full when/when-not routing.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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