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Microsoft Remarketing Audience

create_microsoft_remarketing_list

Creates a remarketing audience — visitors of a specific page (URL). uet_tag_id is REQUIRED (list_microsoft_uet_tags / create_microsoft_uet_tag). url_contains e.g. '/products'. operator: Contains|Equals|BeginsWith. membership_duration = membership duration (days). confirm=false = preview, confirm=true applies.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYes
confirmNo
operatorNoContains
account_idYes
uet_tag_idYes
customer_idNo
url_containsYes
membership_durationNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

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TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already establish the safety profile (readOnly=false, destructive=false, idempotent=false), so the bar is lower, and the description still adds genuinely useful behavior beyond them: 'confirm=false = preview, confirm=true applies' discloses a dry-run/commit gate not visible in the schema or annotations. It omits auth/permission requirements and rate-limit behavior, keeping it out of the top band.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is dense and front-loaded, leading with the core purpose before the parameter notes, and every clause carries information (requirement, example, enum, units, preview semantics). The heavy fragment/parenthetical style is efficient but slightly telegraphic, leaving a bit of readability on the table.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a mutation tool whose annotations carry the safety profile and which has an output schema covering return values, the description supplies the needed extras: the required dependency, key field semantics, and the confirm preview/apply behavior. Only peripheral params (account_id, customer_id) remain unaddressed, which is a minor gap.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema coverage the description must compensate, and it does for most parameters: it supplies an example for url_contains ('/products'), enumerates the operator values (Contains|Equals|BeginsWith) that the schema lacks, specifies membership_duration units (days), and explains confirm's preview/apply meaning. It leaves name, account_id, and customer_id undocumented, though these are largely self-evident.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource — 'Creates a remarketing audience' — and clarifies the defining trait as page-visitor (URL) based. It is far more specific than a name restatement, though it never explicitly distinguishes itself from sibling audience-creators like create_website_audience or create_customer_match_audience, relying on the tool name for that separation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides concrete context by flagging that uet_tag_id is REQUIRED and routing the agent to list_microsoft_uet_tags / create_microsoft_uet_tag to obtain it. It does not, however, state when to choose this audience type over the many alternative audience-creation tools, so no exclusion or alternative guidance is present.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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