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Google Ad Library Company Ads

social_google_company_ads
Read-only

Fetches public company ads by domain or advertiser_id. The default list includes IDs, previews, and firstShown/lastShown when available, at 1 credit per request. firstShown can be null in /v1/google/ad for the same ad, so keep the list date rather than overwriting it with a null detail date. Setting get_ad_details=true uses the individual-ad source, which can also omit firstShown, and costs 25 credits per request. Login-only ads are unavailable. Completed lookups cost at least 10 Nexscope credits. Actual cost depends on the operation and requested options. Repeated requests may purchase data again. Google Ad Library Company Ads API View Pricing Get public company ads with dates when available (1 credit). Set get_ad_details=true for full details (25 credits). firstShown can be null in detail responses even when the default list has it. 1 credit per request Fetches public company ads by domain or advertiser_id. The default list includes IDs, previews, and firstShown/lastShown when available, at 1 credit per request. firstShown can be null in /v1/google/ad for the same ad, so keep the list date rather than overwriting it with a null detail date. Setting get_ad_details=true uses the individual-ad source, which can also omit firstShown, and costs 25 credits per request. Login-only ads are unavailable. Set to true to get the ad details. Will cost 25 credits.

Input Schema

NameRequiredDescriptionDefault
topicNoThe topic to search for. If you search for 'political', you will also need to pass a 'region', like 'US' or 'AU'
cursorNoCursor to paginate through results
domainNoThe domain of the company
formatNoAd format to search for.
regionNoThe region to search for. Defaults to anywhere
end_dateNoEnd date to search for. Format: YYYY-MM-DD
platformNoPlatform to search for.
start_dateNoStart date to search for. Format: YYYY-MM-DD
advertiser_idNoThe advertiser id of the company
get_ad_detailsNoSet to true to get the ad details. Will cost 25 credits.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

A3.6/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond readOnlyHint/openWorldHint, the description adds genuinely useful behavior: credit costs per mode, the warning that repeated requests may purchase the same data again, login-only ads being unavailable, and the null-firstShown pitfall. However, the pricing story is internally inconsistent ('1 credit per request' vs. 'at least 10 Nexscope credits'), which leaves the agent uncertain about actual cost.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness2/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The text is badly bloated: the core paragraph appears verbatim twice, followed by stitched fragments ('Google Ad Library Company Ads API View Pricing ...') and a trailing sentence that merely restates the schema's get_ad_details description. The useful content is front-loaded but buried under duplication.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 10-parameter read-only lookup with a fully documented schema and annotations, the description covers the essentials an agent needs: cost per mode, data-availability caveats, and the null-date handling rule. Pagination behavior via cursor and output shape are unaddressed, but no output schema exists and the schema documents cursor.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3, but the description does add meaning beyond the schema for get_ad_details (it switches to the individual-ad source rather than merely enriching the same response) and for the domain/advertiser_id lookup keys. Other parameters (topic, region, platform, cursor) are left entirely to the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The opening sentence is a specific verb+resource statement ('Fetches public company ads by domain or advertiser_id') and it distinguishes the two retrieval modes (default list vs. get_ad_details individual-ad source). It never names a sibling tool such as social_google_ad or social_google_ad_library_advertisers_search, so differentiation is implicit rather than explicit.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Clear context is given for when to stay on the cheap default (1 credit) versus opting into get_ad_details (25 credits, individual-ad source), plus the caveat that login-only ads are unavailable. There are no explicit exclusions or pointers to alternative siblings, so it stops short of full when/when-not guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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