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Ad performance calculator

ad_metrics

Work out CTR, CPC, CPM, conversion rate, CPA, ROAS, ROI and break-even from any mix of spend, impressions, clicks, conversions and revenue. Also projects results for a new budget. Cost: 1 credit per call.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
spendNo
clicksNo
revenueNo
new_budgetNoProject results at this spend, assuming the same efficiency
conversionsNo
impressionsNo
profit_margin_percentNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

Score is being calculated.

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