Ad performance calculator
ad_metricsWork out CTR, CPC, CPM, conversion rate, CPA, ROAS, ROI and break-even from any mix of spend, impressions, clicks, conversions and revenue. Also projects results for a new budget. Cost: 1 credit per call.
Input Schema
TableJSON Schema
| Name | Required | Description | Default |
|---|---|---|---|
| spend | No | ||
| clicks | No | ||
| revenue | No | ||
| new_budget | No | Project results at this spend, assuming the same efficiency | |
| conversions | No | ||
| impressions | No | ||
| profit_margin_percent | No |