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LeanrIQ Creative Runtime: Default preview mode works without Studio and stores research, briefs, builds, QA, and previews in a LeanrIQ workspace. collaborate keeps proposals non-destructive; operate deliberately creates Studio work. Publish is never inferred: traffic_ready and publish remain explicit governed Studio actions. (deprecated alias)

leanriq_launch_creative_campaign
Idempotent

LeanrIQ Creative Runtime: Default preview mode works without Studio and stores research, briefs, builds, QA, and previews in a LeanrIQ workspace. collaborate keeps proposals non-destructive; operate deliberately creates Studio work. Publish is never inferred: traffic_ready and publish remain explicit governed Studio actions.. Deprecated alias for launch_creative_campaign. Classification: writes to Studio, creates billable AI usage, publishes externally. Execution: synchronous. Task support: forbidden. Mutation modes: validate_only, preview_only, execute. Partial failure policy: completed_items_not_rolled_back. The returned JSON is internal application state for LeanrIQ and ChatGPT orchestration. Use assistantSummary first when responding to the user. Never display raw JSON, data, or meta unless the user explicitly asks for raw JSON. Mention IDs only when useful for follow-up or debugging. Prefer concise, human language, highlight the most useful insight, and suggest the next best LeanrIQ action. If idempotencyKey is omitted on a mutation, the MCP layer derives a deterministic retry key from the tool and business arguments so an accidental identical replay cannot create duplicate work. For a mutation when more than one seat is authorised, seatId or seatName must be supplied on that exact tool call; a remembered or previously selected seat is not sufficient for a write.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
KPINo
toneNo
brandNo
forceNo
offerNo
budgetNo
seatIdNo
channelNo
endDateNo
productNo
audienceNo
elementsNo
flightIdNo
platformNo
seatNameNo
verticalNo
accountIdNo
mustAvoidNo
objectiveYes
startDateNo
approvalIdNo
campaignIdNo
flightNameNo
constraintsNo
destinationNo
funnelStageNo
mustIncludeNo
persistenceNo
targetSizesNo
workspaceIdNo
advertiserIdNo
campaignNameNo
deliverablesNo
saveToStudioNo
executionModeNopreview
idempotencyKeyNo
landingPageUrlNo
revisionRequestNo
workspaceSourceNo
performanceEvidenceNo
workspaceAccessTokenNo
createCampaignIfMissingNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
dataYes
metaYes
errorNo
statusYes
assistantSummaryYes

TDQS

A4.1/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description richly discloses behaviors beyond annotations: it states the tool writes to Studio, creates billable AI usage, publishes externally, is synchronous, has a partial failure policy (completed_items_not_rolled_back), derives an idempotency retry key when omitted, and requires seatId/seatName for mutations. No contradiction with annotations (readOnlyHint=false, idempotentHint=true).

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is verbose and mixes tool capability, operational constraints, and response-formatting instructions in a dense block. The first sentence is a run-on with multiple clauses, and while most sentences add value, the lack of clear separation between concerns makes it less scannable than ideal.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description covers key operational context: execution modes, synchronous execution, task unsupported, partial failure policy, idempotency, seat requirements, and response handling. An output schema exists, so return value details are not necessary. However, with 42 parameters and 0% schema coverage, the lack of parameter explanation and the missing explicit pointer to launch_creative_campaign hold it back from full completeness.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must compensate for the 42 parameters, but it only explains idempotencyKey, seatId/seatName, and execution modes. Most parameters (objective, brand, audience, KPI, etc.) remain semantically undefined, and many have nested structures that are not explained, leaving a significant gap for agent invocation.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The name 'launch_creative_campaign' combined with the description clearly states it launches creative campaigns, with details about preview, collaborate, operate, and publish modes. It distinguishes itself from siblings by explaining that default preview mode works without Studio while operate creates Studio work, and it identifies itself as a deprecated alias for launch_creative_campaign.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides explicit guidance on when to use different execution modes (preview, collaborate, operate, publish) and states 'Task support: forbidden' as a limitation. It names the canonical alternative (launch_creative_campaign) by calling itself a deprecated alias, but does not explicitly instruct to prefer that sibling. Seat authorization requirements are also clearly stated for mutations.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

C2.6/5.0
Disambiguation2/5

The tool set is dominated by deprecated aliases (leanriq_build_ad, leanriq_create_brief, etc.) that duplicate canonical tools exactly, and multiple high-level builders (build_ad, build_campaign_creative_set, leanriq_campaign_builder, launch_creative_campaign) overlap in purpose. An agent would struggle to pick the intended tool without inspecting full descriptions.

Naming Consistency2/5

Canonical tools follow a sensible verb_noun pattern (create_campaign, get_creative, list_flights), but the large number of 'leanriq_' prefixed aliases and special names like leanriq_campaign_builder create a mixed, inconsistent surface. The presence of both build_ad and leanriq_build_ad, or get_current_seat and leanriq_current_seat, breaks any predictable convention.

Tool Count1/5

87 tools is an extreme number for any MCP server, even a broad ad-platform API. The sheer volume, including many duplicate aliases, far exceeds a well-scoped set and will overwhelm agents with unnecessary choices.

Completeness4/5

The core lifecycle is well covered: CRUD for advertisers, campaigns, flights, creatives, versions, assets, plus trafficking, QA, preview, and publishing. Minor gaps exist, such as the missing canonical create_creative_strategy (only a deprecated alias references it) and no direct update_creative, but the domain is functionally complete.

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