LeanrIQ

Build a DOOH-native poster for an existing Studio creative, compare exact native renders and save the complete editable working version by default. Below-threshold creative review retains a technically valid version without release approval. Explicit saveToStudio=false is an unsaved preview. DOOH never contains CTA buttons. It does not route through Display build_ad. (deprecated alias)

leanriq_build_dooh

Idempotent

Build a DOOH-native poster for an existing Studio creative, compare exact native renders and save the complete editable working version by default. Below-threshold creative review retains a technically valid version without release approval. Explicit saveToStudio=false is an unsaved preview. DOOH never contains CTA buttons. It does not route through Display build_ad.. Deprecated alias for build_dooh. Classification: writes to Studio, creates billable AI usage. Execution: durable. Task support: optional. Mutation modes: validate_only, preview_only, execute. Partial failure policy: completed_items_not_rolled_back. The returned JSON is internal application state for LeanrIQ and ChatGPT orchestration. Use assistantSummary first when responding to the user. Never display raw JSON, data, or meta unless the user explicitly asks for raw JSON. Mention IDs only when useful for follow-up or debugging. Prefer concise, human language, highlight the most useful insight, and suggest the next best LeanrIQ action. If idempotencyKey is omitted on a mutation, the MCP layer derives a deterministic retry key from the tool and business arguments so an accidental identical replay cannot create duplicate work. For a mutation when more than one seat is authorised, seatId or seatName must be supplied on that exact tool call; a remembered or previously selected seat is not sufficient for a write.

Input Schema

Name	Required	Description	Default
`copy`	No
`assets`	No
`format`	No
`seatId`	No
`campaign`	No
`creative`	No
`seatName`	No
`template`	No
`accountId`	No
`templates`	No
`advertiser`	No
`campaignId`	No
`copyPolicy`	No
`creativeId`	No
`doohContext`	No
`advertiserId`	No
`saveToStudio`	No
`sourceLocale`	No
`targetMarket`	No
`contentLocale`	No
`marketContext`	No
`strategyBrief`	No
`targetMarkets`	No
`contentLocales`	No
`idempotencyKey`	No
`deliveryProfile`	No
`approvedCopyVariants`	No
`defaultContentLocale`	No
`designEvidenceContext`	No
`marketLanguageProfile`	No
`resolvedContentLocale`	No
`languageVariantGroupId`	No
`requestedOutputLocales`	No
`expectedActiveVersionId`	No
`supportedContentLocales`	No

Output Schema

Name	Required	Description	Default
`data`	Yes
`meta`	Yes
`error`	No
`status`	Yes
`assistantSummary`	Yes

Schema Changelog

Changes observed during successful MCP inspections.

Changed9 schema fields changedOct 19, 2026

addedInput schema / properties / approvedCopyVariants

Added value: +{
+  "items": {
+    "additionalProperties": false,
+    "properties": {
+      "body": {
+        "type": "string"
+      },
+      "claimReferences": {
+        "items": {
+          "type": "string"
+        },
+        "type": "array"
+      },
+      "cta": {
+        "type": "string"
+      },
+      "eyebrow": {
+        "type": "string"
+      },
+      "headline": {
+        "type": "string"
+      },
+      "id": {
+        "type": "string"
+      },
+      "legal": {
+        "type": "string"
+      },
+      "proof": {
+        "type": "string"
+      }
+    },
+    "type": "object"
+  },
+  "maxItems": 3,
+  "type": "array"
+}

addedInput schema / properties / assets / properties / images / items / properties / alphaPadding

Added value: +{
+  "properties": {
+    "bottom": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    },
+    "left": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    },
+    "right": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    },
+    "top": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    }
+  },
+  "required": [
+    "left",
+    "right",
+    "top",
+    "bottom"
+  ],
+  "type": "object"
+}

addedInput schema / properties / assets / properties / images / items / properties / visibleBounds

Added value: +{
+  "properties": {
+    "height": {
+      "exclusiveMinimum": 0,
+      "maximum": 1,
+      "type": "number"
+    },
+    "width": {
+      "exclusiveMinimum": 0,
+      "maximum": 1,
+      "type": "number"
+    },
+    "x": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    },
+    "y": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    }
+  },
+  "required": [
+    "x",
+    "y",
+    "width",
+    "height"
+  ],
+  "type": "object"
+}

addedInput schema / properties / assets / properties / logos / items / properties / alphaPadding

Added value: +{
+  "properties": {
+    "bottom": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    },
+    "left": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    },
+    "right": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    },
+    "top": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    }
+  },
+  "required": [
+    "left",
+    "right",
+    "top",
+    "bottom"
+  ],
+  "type": "object"
+}

addedInput schema / properties / assets / properties / logos / items / properties / visibleBounds

Added value: +{
+  "properties": {
+    "height": {
+      "exclusiveMinimum": 0,
+      "maximum": 1,
+      "type": "number"
+    },
+    "width": {
+      "exclusiveMinimum": 0,
+      "maximum": 1,
+      "type": "number"
+    },
+    "x": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    },
+    "y": {
+      "maximum": 1,
+      "minimum": 0,
+      "type": "number"
+    }
+  },
+  "required": [
+    "x",
+    "y",
+    "width",
+    "height"
+  ],
+  "type": "object"
+}

addedInput schema / properties / copy / properties / approvedCopyVariants

Added value: +{
+  "items": {
+    "additionalProperties": false,
+    "properties": {
+      "body": {
+        "type": "string"
+      },
+      "claimReferences": {
+        "items": {
+          "type": "string"
+        },
+        "type": "array"
+      },
+      "cta": {
+        "type": "string"
+      },
+      "eyebrow": {
+        "type": "string"
+      },
+      "headline": {
+        "type": "string"
+      },
+      "id": {
+        "type": "string"
+      },
+      "legal": {
+        "type": "string"
+      },
+      "proof": {
+        "type": "string"
+      }
+    },
+    "type": "object"
+  },
+  "maxItems": 3,
+  "type": "array"
+}

addedInput schema / properties / copy / properties / legal
```
Added value: +{
+  "type": "string"
+}
```

addedInput schema / properties / copyPolicy

Added value: +{
+  "additionalProperties": false,
+  "properties": {
+    "editableRoles": {
+      "items": {
+        "enum": [
+          "headline",
+          "body",
+          "cta",
+          "legal",
+          "eyebrow",
+          "proof"
+        ],
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "lockedRoles": {
+      "items": {
+        "enum": [
+          "headline",
+          "body",
+          "cta",
+          "legal",
+          "eyebrow",
+          "proof"
+        ],
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "requiredRoles": {
+      "items": {
+        "enum": [
+          "headline",
+          "body",
+          "cta",
+          "legal",
+          "eyebrow",
+          "proof"
+        ],
+        "type": "string"
+      },
+      "type": "array"
+    }
+  },
+  "type": "object"
+}

addedInput schema / properties / designEvidenceContext

Added value: +{
+  "properties": {
+    "brand": {
+      "properties": {
+        "constraints": {
+          "items": {
+            "type": "string"
+          },
+          "type": "array"
+        },
+        "name": {
+          "type": "string"
+        },
+        "tokens": {
+          "additionalProperties": {},
+          "propertyNames": {
+            "type": "string"
+          },
+          "type": "object"
+        },
+        "version": {
+          "anyOf": [
+            {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "number"
+                }
+              ]
+            },
+            {
+              "type": "null"
+            }
+          ]
+        }
+      },
+      "type": "object"
+    },
+    "campaign": {
+      "properties": {
+        "audience": {},
+        "objective": {},
+        "proposition": {}
+      },
+      "type": "object"
+    },
+    "copy": {
+      "properties": {
+        "approvedCopyVariants": {},
+        "body": {},
+        "claimReferences": {},
+        "claims": {},
+        "copyPolicy": {},
+        "cta": {},
+        "disclaimer": {},
+        "eyebrow": {},
+        "headline": {},
+        "legal": {},
+        "lockedTexts": {},
+        "mandatoryElements": {},
+        "supportingCopy": {}
+      },
+      "type": "object"
+    },
+    "craftPrecedents": {
+      "default": [],
+      "items": {
+        "additionalProperties": {},
+        "default": null,
+        "propertyNames": {
+          "type": "string"
+        },
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "facts": {
+      "default": [],
+      "items": {
+        "default": null,
+        "properties": {
+          "authority": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "capturedAt": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "evidenceId": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "extractedFacts": {
+            "items": {},
+            "type": "array"
+          },
+          "id": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "observedAt": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "publishedAt": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "sourceId": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "sourceRef": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "sourceType": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "sourceUrl": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "statement": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "summary": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "title": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "url": {
+            "anyOf": [
+              {
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          }
+        },
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "locale": {
+      "type": "string"
+    },
+    "opportunity": {
+      "anyOf": [
+        {
+          "properties": {
+            "audienceContext": {
+              "type": "string"
+            },
+            "evidenceIds": {
+              "items": {
+                "type": "string"
+              },
+              "type": "array"
+            },
+            "evidenceSupport": {
+              "items": {
+                "properties": {
+                  "evidenceId": {
+                    "type": "string"
+                  },
+                  "quote": {
+                    "type": "string"
+                  }
+                },
+                "required": [
+                  "evidenceId",
+                  "quote"
+                ],
+                "type": "object"
+              },
+              "type": "array"
+            },
+            "id": {
+              "type": "string"
+            },
+            "measurableHypothesis": {},
+            "messagingTerritory": {
+              "type": "string"
+            },
+            "objective": {
+              "type": "string"
+            },
+            "proposedMessage": {
+              "type": "string"
+            },
+            "reviewAt": {
+              "type": "string"
+            },
+            "supportingEvidenceIds": {
+              "items": {
+                "type": "string"
+              },
+              "type": "array"
+            },
+            "title": {
+              "type": "string"
+            },
+            "visualDirection": {
+              "type": "string"
+            },
+            "visualTerritory": {
+              "type": "string"
+            }
+          },
+          "required": [
+            "id"
+          ],
+          "type": "object"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "schemaVersion": {
+      "const": "design-evidence-context-v1",
+      "type": "string"
+    },
+    "scope": {
+      "properties": {
+        "advertiserId": {
+          "type": "string"
+        },
+        "tenantId": {
+          "type": "string"
+        }
+      },
+      "type": "object"
+    }
+  },
+  "required": [
+    "schemaVersion"
+  ],
+  "type": "object"
+}

Changed12 schema fields changedOct 13, 2026

addedInput schema / properties / contentLocale
```
Added value: +{
+  "type": "string"
+}
```

addedInput schema / properties / contentLocales

Added value: +{
+  "items": {
+    "type": "string"
+  },
+  "maxItems": 20,
+  "type": "array"
+}

addedInput schema / properties / defaultContentLocale
```
Added value: +{
+  "type": "string"
+}
```

addedInput schema / properties / languageVariantGroupId

Added value: +{
+  "maxLength": 160,
+  "minLength": 1,
+  "type": "string"
+}

addedInput schema / properties / marketContext

Added value: +{
+  "properties": {
+    "currency": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "targetMarket": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "targetMarkets": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "timeZone": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    }
+  },
+  "type": "object"
+}

addedInput schema / properties / marketLanguageProfile

Added value: +{
+  "additionalProperties": {},
+  "propertyNames": {
+    "type": "string"
+  },
+  "type": "object"
+}

addedInput schema / properties / requestedOutputLocales

Added value: +{
+  "items": {
+    "type": "string"
+  },
+  "maxItems": 20,
+  "type": "array"
+}

addedInput schema / properties / resolvedContentLocale
```
Added value: +{
+  "type": "string"
+}
```
addedInput schema / properties / sourceLocale
```
Added value: +{
+  "type": "string"
+}
```

addedInput schema / properties / supportedContentLocales

Added value: +{
+  "items": {
+    "type": "string"
+  },
+  "maxItems": 20,
+  "type": "array"
+}

addedInput schema / properties / targetMarket

Added value: +{
+  "maxLength": 160,
+  "minLength": 1,
+  "type": "string"
+}

addedInput schema / properties / targetMarkets

Added value: +{
+  "items": {
+    "maxLength": 160,
+    "minLength": 1,
+    "type": "string"
+  },
+  "maxItems": 50,
+  "type": "array"
+}

Changed3 schema fields changedOct 12, 2026

addedInput schema / properties / deliveryProfile

Added value: +{
+  "additionalProperties": {},
+  "propertyNames": {
+    "type": "string"
+  },
+  "type": "object"
+}

addedInput schema / properties / expectedActiveVersionId

Added value: +{
+  "anyOf": [
+    {
+      "maxLength": 200,
+      "minLength": 1,
+      "type": "string"
+    },
+    {
+      "type": "null"
+    }
+  ]
+}

changedInput schema / properties / saveToStudio / default
```
Previous value: -falseNew value: +true
```

AddedSep 28, 2026

TDQS

A4/5.0

Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only declare write/idempotent/non-destructive, and the description goes well beyond that: it flags billable AI usage, durable execution, partial-failure policy (completed_items_not_rolled_back), the below-threshold review path that retains a valid version without release approval, the seat requirement for writes, and deterministic idempotency-key derivation. This is rich behavioral context an agent cannot get from the annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The purpose and deprecation notice are front-loaded and the operational metadata earns its place, but the description verbatim-restates the title and appends generic orchestration boilerplate ('Never display raw JSON', 'Use assistantSummary first', ID mention policy) that is cross-cutting policy rather than tool-specific content.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need no explanation, and the write-safety essentials (billable, durable, idempotency, seat requirement, partial-failure policy) are covered. However, for a 35-parameter creative-building tool the parameter semantics remain largely undisclosed, leaving real invocation gaps even if the tool is deprecated.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 35 parameters at 0% schema description coverage, the description documents only a handful: saveToStudio, seatId/seatName, idempotencyKey, and the CTA exclusion for copy. The bulk of the surface (format, assets, doohContext, marketContext, locale fields, templates) is left unexplained in both schema and description, so it fails to compensate for the coverage gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Build a DOOH-native poster for an existing Studio creative') and explicitly differentiates from siblings: it names build_ad as the Display path it does not use and identifies itself as the deprecated alias of build_dooh. An agent can place it against build_ad/build_videoad/build_dooh without opening a schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives clear selection context: it is a deprecated alias for build_dooh, saveToStudio=false means an unsaved preview, and mutation modes (validate_only/preview_only/execute) tell the agent how to invoke it. It stops short of an explicit 'prefer build_dooh instead' instruction, leaving the deprecation implication to be inferred.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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