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Generate Studio-ready design briefs for one or more creatives, using campaign context, brand rules, audience, offer, and format constraints. When creative IDs and saveToStudio are supplied, LeanrIQ saves only when the caller has Studio write permission; otherwise it returns a non-destructive proposal.

create_creative_brief
Idempotent

Generate Studio-ready design briefs for one or more creatives, using campaign context, brand rules, audience, offer, and format constraints. When creative IDs and saveToStudio are supplied, LeanrIQ saves only when the caller has Studio write permission; otherwise it returns a non-destructive proposal.. Classification: writes to Studio, creates billable AI usage. Execution: synchronous. Task support: forbidden. Mutation modes: validate_only, preview_only, execute. Partial failure policy: completed_items_not_rolled_back. The returned JSON is internal application state for LeanrIQ and ChatGPT orchestration. Use assistantSummary first when responding to the user. Never display raw JSON, data, or meta unless the user explicitly asks for raw JSON. Mention IDs only when useful for follow-up or debugging. Prefer concise, human language, highlight the most useful insight, and suggest the next best LeanrIQ action. If idempotencyKey is omitted on a mutation, the MCP layer derives a deterministic retry key from the tool and business arguments so an accidental identical replay cannot create duplicate work. For a mutation when more than one seat is authorised, seatId or seatName must be supplied on that exact tool call; a remembered or previously selected seat is not sufficient for a write.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
briefNo
forceNo
inputNo
assetsNo
promptNo
seatIdNo
taskIdNo
assetIdNo
audienceNo
campaignNo
creativeNo
flightIdNo
seatNameNo
templateNo
accountIdNo
objectiveNo
advertiserNo
campaignIdNo
creativeIdNo
templateIdNo
creativeIdsNo
persistenceNo
advertiserIdNo
instructionsNo
idempotencyKeyNo
requestedFormatsNo
skipTraffickedRebuildNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
dataYes
metaYes
errorNo
statusYes
assistantSummaryYes

TDQS

A4.1/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond the annotations, the description discloses that it writes to Studio, creates billable AI usage, is synchronous, forbidden as task, has multiple mutation modes, partial failure policy, permission requirements for seat selection, and deterministic retry behavior. This far exceeds annotation coverage.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness2/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description repeats the title nearly verbatim, uses a stray '..', and appends a long series of policy statements without clear structure. While dense, it is not concise and front-loads only the first sentence before a sizable block of instructions.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the complexity (27 params, output schema present, annotations), the description provides substantial behavioral context: mutation modes, failure policies, auth requirements, retry logic, and response presentation rules. However, the mismatch between 'saveToStudio' in the description and 'persistence' in the schema, plus minimal coverage of most parameters, prevents a perfect completeness score.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema has 0% description coverage across 27 parameters, so the description must compensate. It explains the role of creativeIds, saveToStudio (persistence), seatId/seatName, and idempotencyKey, but leaves the majority of parameters (brief, input, assets, audience, campaign, template, etc.) undescribed, adding limited meaning for the full parameter set.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description opens with a clear verb+resource: 'Generate Studio-ready design briefs for one or more creatives,' and specifies the inputs (campaign context, brand rules, audience, offer, format constraints). It also distinguishes the conditional save behavior, separating it from purely read or versioning tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives clear context on when the tool saves vs proposes ('When creative IDs and saveToStudio are supplied... otherwise returns a non-destructive proposal'), and lists mutation modes (validate_only, preview_only, execute). However, it doesn't explicitly name sibling alternatives or state 'use instead of X', so not a full 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

C2.6/5.0
Disambiguation2/5

The tool set is dominated by deprecated aliases (leanriq_build_ad, leanriq_create_brief, etc.) that duplicate canonical tools exactly, and multiple high-level builders (build_ad, build_campaign_creative_set, leanriq_campaign_builder, launch_creative_campaign) overlap in purpose. An agent would struggle to pick the intended tool without inspecting full descriptions.

Naming Consistency2/5

Canonical tools follow a sensible verb_noun pattern (create_campaign, get_creative, list_flights), but the large number of 'leanriq_' prefixed aliases and special names like leanriq_campaign_builder create a mixed, inconsistent surface. The presence of both build_ad and leanriq_build_ad, or get_current_seat and leanriq_current_seat, breaks any predictable convention.

Tool Count1/5

87 tools is an extreme number for any MCP server, even a broad ad-platform API. The sheer volume, including many duplicate aliases, far exceeds a well-scoped set and will overwhelm agents with unnecessary choices.

Completeness4/5

The core lifecycle is well covered: CRUD for advertisers, campaigns, flights, creatives, versions, assets, plus trafficking, QA, preview, and publishing. Minor gaps exist, such as the missing canonical create_creative_strategy (only a deprecated alias references it) and no direct update_creative, but the domain is functionally complete.

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