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Create a Studio campaign. Put all campaign fields inside campaign. Map natural-language requests such as "called" to campaignName, awareness/consideration/conversion to funnelStage, impression goals to targetImpressions, and KPI labels to primaryKpi or secondaryKpi.

create_campaign
Idempotent

Create a Studio campaign. Put all campaign fields inside campaign. Map natural-language requests such as "called" to campaignName, awareness/consideration/conversion to funnelStage, impression goals to targetImpressions, and KPI labels to primaryKpi or secondaryKpi.. Classification: writes to Studio. Execution: synchronous. Task support: forbidden. Mutation modes: validate_only, preview_only, execute. Partial failure policy: completed_items_not_rolled_back. The returned JSON is internal application state for LeanrIQ and ChatGPT orchestration. Use assistantSummary first when responding to the user. Never display raw JSON, data, or meta unless the user explicitly asks for raw JSON. Mention IDs only when useful for follow-up or debugging. Prefer concise, human language, highlight the most useful insight, and suggest the next best LeanrIQ action. If idempotencyKey is omitted on a mutation, the MCP layer derives a deterministic retry key from the tool and business arguments so an accidental identical replay cannot create duplicate work. For a mutation when more than one seat is authorised, seatId or seatName must be supplied on that exact tool call; a remembered or previously selected seat is not sufficient for a write.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
dryRunNo
seatIdNo
campaignYes
seatNameNo
accountIdNo
approvalIdNo
idempotencyKeyYes
expectedVersionNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
dataYes
metaYes
errorNo
statusYes
assistantSummaryYes

TDQS

A4.1/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description discloses write classification, synchronous execution, mutation modes, partial failure policy, idempotency behavior, and seat requirements. It goes well beyond the annotations (readOnlyHint false, idempotentHint true) by explaining the derived retry key and seat authorization rule.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness2/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is excessively long and includes generic response-handling instructions (e.g., never display raw JSON, use assistantSummary first) that are not specific to this tool. The first part is concise, but the appended meta-information makes it bloated.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool is complex with nested structures, mutation modes, and idempotency concerns. The description covers these aspects well, including failure policy and seat requirements, and with an output schema present, return-value explanations are not needed. Some details like the meaning of validate_only vs execute could be expanded, but overall it is comprehensive.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description adds useful mappings for campaignName, funnelStage, targetImpressions, and primaryKpi/secondaryKpi. However, it does not explain many other parameters such as budget, status, dates, or the sizes arrays, leaving gaps in understanding.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool creates a Studio campaign with a specific verb and resource. It also clarifies that all fields go inside the campaign object and provides natural-language mappings, distinguishing it from sibling tools like update_campaign.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives clear context for creating a new campaign, including mapping natural language terms to fields and structural guidance ('Put all campaign fields inside campaign'). It also notes seat requirements for writes, but does not explicitly name alternative tools for other operations.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

C2.6/5.0
Disambiguation2/5

The tool set is dominated by deprecated aliases (leanriq_build_ad, leanriq_create_brief, etc.) that duplicate canonical tools exactly, and multiple high-level builders (build_ad, build_campaign_creative_set, leanriq_campaign_builder, launch_creative_campaign) overlap in purpose. An agent would struggle to pick the intended tool without inspecting full descriptions.

Naming Consistency2/5

Canonical tools follow a sensible verb_noun pattern (create_campaign, get_creative, list_flights), but the large number of 'leanriq_' prefixed aliases and special names like leanriq_campaign_builder create a mixed, inconsistent surface. The presence of both build_ad and leanriq_build_ad, or get_current_seat and leanriq_current_seat, breaks any predictable convention.

Tool Count1/5

87 tools is an extreme number for any MCP server, even a broad ad-platform API. The sheer volume, including many duplicate aliases, far exceeds a well-scoped set and will overwhelm agents with unnecessary choices.

Completeness4/5

The core lifecycle is well covered: CRUD for advertisers, campaigns, flights, creatives, versions, assets, plus trafficking, QA, preview, and publishing. Minor gaps exist, such as the missing canonical create_creative_strategy (only a deprecated alias references it) and no direct update_creative, but the domain is functionally complete.

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