READ THIS FIRST, before writing a single line of HTML for this user. Returns the docfarm house standard (how to pick the page archetype, type scale, spacing, logo rules, motion, budgets and language rules) plus this user's own brand: their colours, their typefaces, and asset tokens for their real logo and any font file they own. About 3,000 tokens and it is the difference between a page that looks like their company and a generic template. Write any asset token verbatim where the file goes (e.g. ), then pass the same doc name as brand_from on host_html_content and docfarm swaps in the real bytes. Never paste base64 yourself: the token is smaller, exact and free. Every page published to docfarm is scored against this standard on the way in, so reading it first is how you score well the first time instead of fixing afterwards.