calculate_ltv
Calculate gross-margin-adjusted customer lifetime value, the LTV:CAC ratio and CAC payback in months. Omitting gross margin yields lifetime revenue rather than lifetime value — usually a third of the number.
Tool call template
Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {
"arpa": "<arpa>",
"monthly_churn_rate_pct": "<monthly_churn_rate_pct>"
},
"name": "calculate_ltv"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| cac | No | Customer acquisition cost. Optional — supply it to get the ratio and payback. | |
| arpa | Yes | Average revenue per account, per month. | |
| gross_margin_pct | No | Gross margin percentage. Defaults to 100, which gives lifetime revenue. | |
| monthly_churn_rate_pct | Yes | Monthly churn, as a percentage. |