calculate_ltv
Calculate gross-margin-adjusted customer lifetime value, the LTV:CAC ratio and CAC payback in months. Omitting gross margin yields lifetime revenue rather than lifetime value — usually a third of the number.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| cac | No | Customer acquisition cost. Optional — supply it to get the ratio and payback. | |
| arpa | Yes | Average revenue per account, per month. | |
| gross_margin_pct | No | Gross margin percentage. Defaults to 100, which gives lifetime revenue. | |
| monthly_churn_rate_pct | Yes | Monthly churn, as a percentage. |