Skip to main content
Glama

brief_to_blueprint

Turn a brand brief that just landed into a one-page creative blueprint the manager can forward to the creator and to the brand contact — hook + template + hashtag combo + trend-velocity check + shoot instructions, in one call. Use when a brand sends a product and needs content on a tight turnaround (e.g. "product arrived, need content in 48 hours") and the manager needs a defensible direction with no research time. Chains find_viral_template + trend_pulse + score_hook + predict_virality upstream but exposes them as one MCP tool so agents don't stitch them manually. Cost 7 credits (bundle discount vs firing the chain manually). Returns a blueprint object with verdict (GO | NEEDS_MORE_DATA | NO_GO) and verdict_reason, a hook (text + trend_still_alive: up-slope | plateau | fading | unknown), script, hashtags, shoot notes, risk flags, and manager talking points, plus a quality object (level + reason) describing completeness; when quality.level is not "full", or verdict is NEEDS_MORE_DATA or NO_GO, the blueprint is a starting point rather than a shippable direction.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nicheYesOne of the 18 supported niches (Beauty & Skincare, Fitness & Health, Food & Cooking, Fashion & Style, Tech & Gadgets, Finance & Business, Education & Learning, Travel & Adventure, Comedy & Entertainment, Gaming, Lifestyle & Wellness, Parenting & Family, DIY & Crafts, Music & Dance, Pets & Animals, Sports, Motivation & Self-Help, SaaS & AI Tools). Loose names like "beauty" or "fitness" are auto-mapped.
regionNoOptional 2-letter ISO country code (US, GB, CA, etc.). Threads to niche + trend upstreams.
productYesWhat the brand sent (name + one line, e.g. "Athletic Greens AG1 travel packs — 30-count individual sachets for travel")
platformNoTarget platform. Both TikTok and Instagram Reels supported (shipped 2026-07-06). When set to "instagram", the product-corpus lookup runs against Instagram Reels via ScrapeCreators, and the creator context (if creator_handle passed) fetches Instagram reels. Default: tiktok.
creator_handleNoOptional creator handle (with or without @). If provided, the blueprint hook and script match THEIR voice patterns from recent videos. Highly recommended — a blueprint without creator context is generic.
deadline_hoursNoHow many hours until the video must be posted. Default 48. Affects trend-still-alive scoring — a 24-hour deadline needs a trend on the up-slope, not one that just plateaued.
product_categoryYesUmbrella category (e.g. "greens powder", "sunscreen", "protein bar")

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
as_ofNo
statsNo
appliedNoEcho of parameters resolved after canonicalization
qualityNo
successNo
blueprintNo
provenanceNo
credits_remainingNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedInput schema / properties / niche / description
      Previous value: -"One of the 17 supported niches. Loose names like \"beauty\" or \"fitness\" are auto-mapped."New value: +"One of the 18 supported niches (Beauty & Skincare, Fitness & Health, Food & Cooking, Fashion & Style, Tech & Gadgets, Finance & Business, Education & Learning, Travel & Adventure, Comedy & Entertainment, Gaming, Lifestyle & Wellness, Parenting & Family, DIY & Crafts, Music & Dance, Pets & Animals, Sports, Motivation & Self-Help, SaaS & AI Tools). Loose names like \"beauty\" or \"fitness\" are auto-mapped."
  2. Added

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations cover the safety profile (readOnlyHint=false, openWorldHint=true, non-idempotent, non-destructive), and the description adds substantial extra context: a 7-credit cost with a stated discount rationale, the upstream chain it wraps, and importantly the non-obvious caveat that when quality.level is not "full" or verdict is NEEDS_MORE_DATA/NO_GO the output is not shippable. It stops short of describing auth/prerequisites, so it is strong but not exhaustive.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The outcome is front-loaded in the first clause ("Turn a brand brief ... into a one-page creative blueprint") and every subsequent sentence adds distinct information (trigger, chain, cost, return shape, caveat). It is dense and the first sentence runs long, but there is little filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 7-parameter, high-complexity orchestration tool, the description covers trigger conditions, cost, upstream dependencies, the shape of the result, and the interpretation caveat for degraded verdicts. An output schema exists, yet the description still summarizes return fields in a way that helps an agent decide whether the result is usable.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, including the enum mappings, region threading, platform behavior, creator_handle voice matching, and how deadline_hours affects trend scoring — so the schema carries the parameter burden. The description adds only high-level phrasing ("trend-velocity check", "creator context") that does not extend beyond the field-level docs, which is the expected baseline when coverage is complete.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific transformation (brand brief → one-page creative blueprint) and enumerates exactly what the artifact contains (hook, template, hashtag combo, trend-velocity check, shoot instructions). It also distinguishes itself from siblings by naming the chain it bundles (find_viral_template + trend_pulse + score_hook + predict_virality) and explaining they are exposed as one tool.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives an explicit triggering scenario ("product arrived, need content in 48 hours") and the persona/condition (manager needs a defensible direction with no research time). It also implicitly routes agents away from manually stitching the four upstream sibling tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Try in Browser

Glama MCP Gateway

Add one secure layer between your agents and this server.