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brief_to_blueprint

Turn a brand brief that just landed into a one-page creative blueprint the manager can forward to the creator and to the brand contact — hook + template + hashtag combo + trend-velocity check + shoot instructions, in one call. Use when a brand sends a product and needs content on a tight turnaround (e.g. "product arrived, need content in 48 hours") and the manager needs a defensible direction with no research time. Chains find_viral_template + trend_pulse + score_hook + predict_virality upstream but exposes them as one MCP tool so agents don't stitch them manually. Cost 7 credits (bundle discount vs firing the chain manually). Returns a blueprint object with verdict (GO | NEEDS_MORE_DATA | NO_GO) and verdict_reason, a hook (text + trend_still_alive: up-slope | plateau | fading | unknown), script, hashtags, shoot notes, risk flags, and manager talking points, plus a quality object (level + reason) describing completeness; when quality.level is not "full", or verdict is NEEDS_MORE_DATA or NO_GO, the blueprint is a starting point rather than a shippable direction.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nicheYesOne of the 17 supported niches. Loose names like "beauty" or "fitness" are auto-mapped.
regionNoOptional 2-letter ISO country code (US, GB, CA, etc.). Threads to niche + trend upstreams.
productYesWhat the brand sent (name + one line, e.g. "Athletic Greens AG1 travel packs — 30-count individual sachets for travel")
platformNoTarget platform. Both TikTok and Instagram Reels supported (shipped 2026-07-06). When set to "instagram", the product-corpus lookup runs against Instagram Reels via ScrapeCreators, and the creator context (if creator_handle passed) fetches Instagram reels. Default: tiktok.
creator_handleNoOptional creator handle (with or without @). If provided, the blueprint hook and script match THEIR voice patterns from recent videos. Highly recommended — a blueprint without creator context is generic.
deadline_hoursNoHow many hours until the video must be posted. Default 48. Affects trend-still-alive scoring — a 24-hour deadline needs a trend on the up-slope, not one that just plateaued.
product_categoryYesUmbrella category (e.g. "greens powder", "sunscreen", "protein bar")

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
as_ofNo
statsNo
appliedNoEcho of parameters resolved after canonicalization
qualityNo
successNo
blueprintNo
provenanceNo
credits_remainingNo

TDQS

A4.7/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond the annotations, the description discloses important operational behavior: it chains multiple upstream tools, costs 7 credits with a bundle discount, and returns a quality object that tells the agent whether the result is shippable or only a starting point. This gives the agent useful expectations about side effects, cost, and reliability without contradicting the annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is long but every clause earns its place: use case, deliverable composition, chained workflow, cost, output shape, and quality caveat are all present. The most important information is front-loaded, and the output semantics are delivered as a structured, skimmable summary.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 7 parameters, rich schema descriptions, an output schema, and a complex composite workflow, the description still covers the core deliverables, the return object, and how to interpret partial or non-GO results. It provides enough context for an agent to invoke the tool correctly and know what to do with the result.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, and the parameter descriptions already explain each field, including defaults, enums, and behavioral effects like deadline_hours affecting trend-still-alive scoring. The main description does not add much new parameter-level meaning beyond naming product and niche context, so the baseline of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names a specific verb and resource — turning a brand brief into a one-page creative blueprint — and enumerates the exact components of that blueprint (hook, template, hashtag combo, trend-velocity check, shoot instructions). It also distinguishes itself from the sibling chain tools by explaining that it bundles find_viral_template, trend_pulse, score_hook, and predict_virality into a single MCP tool.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives a concrete triggering scenario: a brand sends a product and needs content on a tight turnaround with little research time. It also clarifies the alternative — stitching the upstream tools manually — and why this tool exists instead, making the when-and-why decision explicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A4.1/5.0
Disambiguation4/5

Each tool targets a distinct purpose: analysis, trend research, scoring, creation, and tracking. The lifecycle tools (analyze_account, watch_account, get_changes) are related but clearly delineated by baseline creation vs. comparison. score_hook and predict_virality could be mildly confused since both score content, though descriptions clarify hook-level vs. full-draft scope.

Naming Consistency4/5

Nine of twelve tools follow the verb_noun pattern (analyze_account, find_viral_template, get_changes, list_watches, match_voice, predict_virality, score_hook, search_videos, watch_account). Three deviate: brief_to_blueprint, trend_pulse, and viral_remix use prepositional or noun-based naming, creating minor inconsistency but not confusion.

Tool Count5/5

Twelve tools for a short-form content intelligence platform feels well-scoped. The surface covers research (4 tools), creation (3), validation (2), and tracking (3), with each tool earning its place. This sits comfortably within the ideal 3-15 range for a domain-specific server.

Completeness3/5

The research, creation, and validation workflows are well-covered, but the tracking lifecycle has a notable gap: watch_account and list_watches exist with no unwatch/remove_watch tool, and get_changes implies persistence without a way to manage it. Also missing is a single-video deep-dive tool (analyze_account only covers videos within full account analysis) and direct creator-to-creator comparison.