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Score ad

score_ad
Read-only

Virality/performance prediction for a finished ad (image or video URL): overall score, per-dimension breakdown (scroll-stop, hook, clarity, brand/product, CTA, retention, goal fit), strengths, and the single biggest fix. Use BEFORE spending on distribution, or to rank variants.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlYesthe ad asset URL (a /generated/ path or public URL)
kindNo'image' (default) or 'video'
intentNowhat the ad is trying to achieve, for goal-fit scoring

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations (readOnlyHint=true, destructiveHint=false) already establish the safety profile. The description adds value by detailing what the tool computes and returns (overall score, per-dimension breakdown, strengths, the single biggest fix), giving the agent expectations beyond the annotation. It does not contradict annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences that front-load the core purpose and output details, then provide usage guidance. No filler or redundancy. Every phrase earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool is straightforward: one required parameter (url) with two optional ones, all documented in the schema. The description lists the result structure and gives a usage trigger. It does not mention failure modes or edge cases, but for a read-only scoring tool, this is adequate. No output schema exists, so the description's enumeration of outputs fills that gap.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% — url, kind, and intent each have descriptions. The tool description does not add additional meaning beyond what the schema already provides; it only mirrors the fields. With full coverage, a baseline of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb+resource: 'Virality/performance prediction for a finished ad (image or video URL)' and lists the detailed output dimensions (overall score, per-dimension breakdown, strengths, biggest fix). It clearly distinguishes this from sibling tools like plan_ad or render_ad, which have different purposes.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly states when to use: 'Use BEFORE spending on distribution, or to rank variants.' This provides clear context for invocation. It does not name an alternative tool or give a when-not-to-use, but the timing guidance is actionable and sufficient for most cases.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.7/5.0
Disambiguation2/5

With 293 tools, the surface is enormous and many tools have overlapping purposes—multiple posting tools (post_to_meta, post_to_linkedin, schedule_post, etc.), multiple analytics tools per channel, and several search tools (search_meta_ads, search_instagram, search_reddit...). While each description is detailed, the volume makes it difficult for an agent to reliably distinguish between similar tools without careful reading, leading to frequent misselection.

Naming Consistency4/5

The naming is largely consistent with a verb_noun pattern (post_to_*, list_*, create_*, delete_*, update_*, manage_*). There are clear families for major operations. A few outliers like 'google_business_account', 'hermoso_capabilities', and 'store_get' break the pattern, but the overwhelming majority follow a predictable structure, making navigation somewhat easier.

Tool Count1/5

293 tools is far beyond any reasonable scope for a single MCP server, even for a comprehensive marketing platform. The calibration guide flags 50+ as an extreme mismatch, and this is nearly six times that threshold. Such a large surface overwhelms context windows, increases the probability of misselection, and makes it impractical for agents to learn or use effectively.

Completeness4/5

The tool set covers a vast domain: ad creation and rendering, posting across nine+ social channels, analytics and reporting, file management (Drive/OneDrive), competitor research, brand management, and more. It appears to provide CRUD and lifecycle coverage for most resources. While there may be minor gaps given the immense scope, the overall coverage is impressively comprehensive.