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Pull competitor ads

pull_competitor_ads
Read-only

THE FAST PATH for "show me the ads is running" — one named brand’s real live ads from the META (Facebook/Instagram) ad library, deduped, sorted, with the right page resolved. A single call, back in a few seconds. Prefer this over research_ads whenever the brand is named. Meta only, deliberately: it has by far the richest creative and is what people mean by "their ads". For Google or LinkedIn specifically, use search_google_ads or search_linkedin_ads. Spends credits.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
sortNo'longest_running' (default) etc.
limitNomax ads per platform (default 30)
domainNothe advertiser domain
countryNo2-letter, default 'US'
companyNameNothe advertiser name

TDQS

A4.7/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Adds meaningful behavior beyond annotations: spends credits, dedupes, sorts, resolves the right page, and returns 'real live ads'. Annotations already declare readOnly/non-destructive, so these extra details about cost and processing are valuable and do not contradict anything.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, each with a clear function: purpose, usage guidance, and platform alternatives/cost. Front-loaded and waste-free. The structure is highly efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only tool with no output schema, the description covers what it returns, when to use it, cost implications, and platform scope. Nothing essential is missing for an agent to invoke it correctly, given annotations already cover safety.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema covers all five parameters with 100% description coverage, so the schema does the heavy lifting. The description adds that it targets a 'named brand', hinting that domain or companyName is needed, but does not go beyond schema semantics. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States exactly what it does: pulls a named brand's live Meta ads, deduplicated and sorted, and explicitly distinguishes itself from research_ads and platform-specific tools like search_google_ads. The verb 'pull' and resource 'competitor ads' are specific, and it clarifies the Meta-only scope.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly says to prefer this over research_ads when the brand is named, and directs to search_google_ads or search_linkedin_ads for Google or LinkedIn. Also notes it spends credits, giving clear when-to-use guidance and alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.7/5.0
Disambiguation2/5

With 293 tools, the surface is enormous and many tools have overlapping purposes—multiple posting tools (post_to_meta, post_to_linkedin, schedule_post, etc.), multiple analytics tools per channel, and several search tools (search_meta_ads, search_instagram, search_reddit...). While each description is detailed, the volume makes it difficult for an agent to reliably distinguish between similar tools without careful reading, leading to frequent misselection.

Naming Consistency4/5

The naming is largely consistent with a verb_noun pattern (post_to_*, list_*, create_*, delete_*, update_*, manage_*). There are clear families for major operations. A few outliers like 'google_business_account', 'hermoso_capabilities', and 'store_get' break the pattern, but the overwhelming majority follow a predictable structure, making navigation somewhat easier.

Tool Count1/5

293 tools is far beyond any reasonable scope for a single MCP server, even for a comprehensive marketing platform. The calibration guide flags 50+ as an extreme mismatch, and this is nearly six times that threshold. Such a large surface overwhelms context windows, increases the probability of misselection, and makes it impractical for agents to learn or use effectively.

Completeness4/5

The tool set covers a vast domain: ad creation and rendering, posting across nine+ social channels, analytics and reporting, file management (Drive/OneDrive), competitor research, brand management, and more. It appears to provide CRUD and lifecycle coverage for most resources. While there may be minor gaps given the immense scope, the overall coverage is impressively comprehensive.