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seo_cro_audit

Read-only

Full SEO + CRO audit of any public URL. Analyses technical SEO (HTTP status, HTTPS, title/meta/canonical/robots, H1-H2, JSON-LD structured data, sitemap, robots.txt, OG/Twitter cards), content SEO (word count, keyword density top-10, readability estimate, image alt coverage, internal/external links), performance signals (page size, estimated render time, inline scripts/styles, unoptimised images), and CRO (CTA detection, above-fold CTAs, forms, social proof, trust signals, pricing visibility). Optionally compares up to 5 competitor URLs. Returns 0-100 scores per dimension plus a prioritised (P0/P1/P2) recommendation list. ICP: marketing managers, SEO/CRO consultants, e-commerce ops, agency teams. Budget: 8s per URL. Cache TTL: 1h.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlYesFully-qualified URL to audit (e.g. https://stripe.com/pricing)
modeNoAudit scope — defaults to 'full'
asyncNoIf true, returns a job_id immediately (<200ms) instead of waiting for the result. Poll the result with job_result(job_id). Use for slow tools to avoid client timeouts.
compare_competitorsNoOptional list of competitor URLs to compare (max 5)

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlYes
statusYes
sourcesYes
audit_modesYes
content_seoYes
cro_signalsYes
quality_scoreYes
technical_seoYes
overall_scoresYes
recommendationsYes
performance_signalsYes
competitor_comparisonNo

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, so the safety profile is known. The description adds valuable behavioral context including performance budget (8s per URL), cache TTL (1h), and the nature of the output (0-100 scores plus P0/P1/P2 recommendations). This goes beyond what annotations provide.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single dense paragraph that front-loads the primary purpose and uses parenthetical lists to organize the many analysis areas. While not ultra-concise, every sentence carries meaningful information (scope, dimensions, options, ICP, performance constraints). It is well-structured for the complexity it conveys.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the complexity of the tool (four audit dimensions, optional competitor comparison, async mode, output schema), the description is remarkably complete. It explains the return format (scores and prioritized recommendations), performance limits, cache behavior, and target audience. It leaves little ambiguity about what the tool accomplishes.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all four parameters (url, mode, async, compare_competitors) are documented in the schema. The description adds only marginal value by mentioning competitor comparison and listing analysis dimensions that loosely map to mode values, but it does not introduce new parameter-level detail beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool performs a 'Full SEO + CRO audit of any public URL' and enumerates the exact analysis areas (technical SEO, content SEO, performance signals, CRO). This specific verb+resource combination distinguishes it from sibling audit tools like privacy_compliance_audit or supplier_esg_audit.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear context for when to use this tool by specifying the ICP (marketing managers, SEO/CRO consultants, e-commerce ops, agency teams) and the scope of analysis. It does not explicitly state when not to use it or name alternative tools, but the narrow focus on SEO+CRO makes this less critical.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

C2.4/5.0
Disambiguation1/5

Over 50 tools share the identical template 'Gapup agent-payable C-suite expertise' with similar French descriptions and reference cases, making their boundaries indistinguishable. Clusters like competitor_intel, competitive_deep_dive, competitor_moves, competitor_profiles, competitor_pricing_radar, competitor_pricing_scrape, and competitor_recommendations heavily overlap in purpose.

Naming Consistency1/5

Names are chaotic: mix of French and English, snake_case and camelCase, verb_noun, noun, and adjective forms with no uniform pattern. Examples like 'bp_narratif', 'content_enrichment', 'ai_governance_full_report_async', and 'job_result' show no coherent naming convention.

Tool Count1/5

271 tools is far beyond any reasonable MCP server scope, creating an overwhelming selection burden for agents. This count vastly exceeds the 25+ threshold for 'too many' and makes navigation impractical.

Completeness2/5

While the server covers many business domains, it lacks lifecycle operations (e.g., no update/delete tools for the deliverables it generates) and the input specifications are vague ('documented case fields' without documentation), creating functional dead ends. The sheer breadth does not compensate for these gaps.