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Update brand

update_brand

Rename a brand or study, or pause or resume it. Cost: resuming restarts collection on Mondays, Wednesdays and Fridays, and answers prompts that missed the latest collection straight away, using plan capacity and model budget.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameNo
brandYesBrand or study: its ID from list_brands, or its exact name. A partial name is refused.
statusNo
idempotency_keyYesA unique key for this intended action. Reuse it with identical arguments when retrying: the write is not made again, and the reply is the first call's resource as saved (replayed: true) with current status; read tools show the resource's current state. Use a new key for another action.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
dataYes
generated_atYesRFC 3339 time the response was made.
schema_versionYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed6 schema fields changed
    • changedInput schema / properties / brand / description
      Previous value: -"Brand or study: its ID from list_brands, or its name."New value: +"Brand or study: its ID from list_brands, or its exact name. A partial name is refused."
    • changedInput schema / properties / idempotency_key / description
      Previous value: -"A unique key for this intended action. Reuse it with identical arguments when retrying; use a new key for another action."New value: +"A unique key for this intended action. Reuse it with identical arguments when retrying: the write is not made again, and the reply is the first call's resource as saved (replayed: true) with current status; read tools show the resource's current state. Use a new key for another action."
    • changedOutput schema / properties / data / properties / brand / description
      Previous value: -"The brand written to; null for brand setup before approval."New value: +"The brand written to; null for start_brand_setup, which has no brand yet."
    • changedOutput schema / properties / data / properties / cost / properties / readiness_scans / description
      Previous value: -"Site readiness scans used from the plan's monthly allowance."New value: +"Full site readiness scans started; counted for the month, with no monthly allowance."
    • addedOutput schema / properties / data / properties / created_at
      Added value: +{
      +  "description": "Set on a replay: when the original call was made.",
      +  "type": "string"
      +}
    • changedOutput schema / properties / data / properties / replayed / description
      Previous value: -"True when this repeats an earlier call with the same idempotency_key."New value: +"True when this repeats an earlier call with the same idempotency_key. The write is not made again: resource is as first saved, status, progress and message are current, and the read tools show the resource's current state."
  2. Changed1 schema field changed
    • changedOutput schema / (root)
      Previous value: -nullNew value: +{
      +  "additionalProperties": false,
      +  "properties": {
      +    "data": {
      +      "additionalProperties": false,
      +      "properties": {
      +        "brand": {
      +          "additionalProperties": false,
      +          "description": "The brand written to; null for brand setup before approval.",
      +          "properties": {
      +            "id": {
      +              "type": "string"
      +            },
      +            "name": {
      +              "type": "string"
      +            },
      +            "url": {
      +              "description": "The brand's website, or empty when none is set.",
      +              "type": "string"
      +            }
      +          },
      +          "required": [
      +            "id",
      +            "name",
      +            "url"
      +          ],
      +          "type": [
      +            "null",
      +            "object"
      +          ]
      +        },
      +        "cost": {
      +          "additionalProperties": false,
      +          "description": "What the write used from the plan's capacity, allowances and model budget; null when nothing.",
      +          "properties": {
      +            "content_generations": {
      +              "description": "Content Studio generations used from the plan's allowance.",
      +              "type": "integer"
      +            },
      +            "model_budget": {
      +              "description": "Whether the call spends the organisation's AI model budget.",
      +              "type": "boolean"
      +            },
      +            "note": {
      +              "type": "string"
      +            },
      +            "prompt_capacity": {
      +              "description": "Active prompts added against the plan's prompt limit.",
      +              "type": "integer"
      +            },
      +            "queued_model_runs": {
      +              "description": "Answer collections queued; each uses model budget.",
      +              "type": "integer"
      +            },
      +            "readiness_checks": {
      +              "description": "Readiness re-checks used from the plan's monthly allowance.",
      +              "type": "integer"
      +            },
      +            "readiness_scans": {
      +              "description": "Site readiness scans used from the plan's monthly allowance.",
      +              "type": "integer"
      +            }
      +          },
      +          "required": [
      +            "model_budget",
      +            "content_generations",
      +            "readiness_scans",
      +            "readiness_checks",
      +            "prompt_capacity",
      +            "queued_model_runs",
      +            "note"
      +          ],
      +          "type": [
      +            "null",
      +            "object"
      +          ]
      +        },
      +        "message": {
      +          "description": "What happens next.",
      +          "type": "string"
      +        },
      +        "operation_id": {
      +          "description": "Pass to get_operation to follow the write.",
      +          "type": "string"
      +        },
      +        "poll_after_seconds": {
      +          "description": "While pending, how long to wait before calling get_operation; 0 otherwise.",
      +          "type": "integer"
      +        },
      +        "progress": {
      +          "additionalProperties": false,
      +          "description": "Set while the work runs.",
      +          "properties": {
      +            "done": {
      +              "type": "integer"
      +            },
      +            "message": {
      +              "type": "string"
      +            },
      +            "stage": {
      +              "type": "string"
      +            },
      +            "total": {
      +              "description": "0 when the total is not known.",
      +              "type": "integer"
      +            }
      +          },
      +          "required": [
      +            "stage",
      +            "done",
      +            "total",
      +            "message"
      +          ],
      +          "type": [
      +            "null",
      +            "object"
      +          ]
      +        },
      +        "replayed": {
      +          "description": "True when this repeats an earlier call with the same idempotency_key.",
      +          "type": "boolean"
      +        },
      +        "resource": {
      +          "additionalProperties": false,
      +          "properties": {
      +            "id": {
      +              "type": "string"
      +            },
      +            "name": {
      +              "type": "string"
      +            },
      +            "status": {
      +              "type": "string"
      +            },
      +            "url": {
      +              "description": "The brand's website, or empty when none is set.",
      +              "type": "string"
      +            }
      +          },
      +          "required": [
      +            "id",
      +            "name",
      +            "url",
      +            "status"
      +          ],
      +          "type": "object"
      +        },
      +        "status": {
      +          "description": "completed: done. pending: saved, with work still running; call get_operation after poll_after_seconds. failed: the work after the write failed; message says why.",
      +          "type": "string"
      +        }
      +      },
      +      "required": [
      +        "operation_id",
      +        "status",
      +        "replayed",
      +        "brand",
      +        "resource",
      +        "progress",
      +        "poll_after_seconds",
      +        "message",
      +        "cost"
      +      ],
      +      "type": "object"
      +    },
      +    "generated_at": {
      +      "description": "RFC 3339 time the response was made.",
      +      "type": "string"
      +    },
      +    "schema_version": {
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "schema_version",
      +    "generated_at",
      +    "data"
      +  ],
      +  "type": "object"
      +}
  3. Added

TDQS

A3.9/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=false, openWorldHint=true and destructiveHint=false, so the description is not required to re-establish the safety profile. It goes further by disclosing that resuming restarts collection on Mondays/Wednesdays/Fridays, fires missed prompts immediately, and consumes plan capacity and model budget — real operational consequences beyond the annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with the core capability before the cost caveat. The second sentence is dense but every clause (collection days, immediate prompt answering, capacity/budget consumption) carries distinct decision-relevant information. Minimal waste.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be explained. For a mutation tool, the description covers the operations and a notable side-effect of resuming. It stops short of permissions/authorization requirements and of clarifying behavior when name and status are provided together, but the essential calling information is present.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 50%: 'brand' and 'idempotency_key' are documented in the schema, while 'name' and 'status' are not. The description loosely maps 'rename' to name and 'pause or resume' to status (active/paused), which adds a little semantic glue, but it never spells out the name/status-to-parameter mapping or interaction when both are supplied. This only partially compensates for the coverage gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific set of verbs and the resource: rename a brand or study, or pause/resume it. An agent can immediately distinguish this from siblings like update_brand_voice, get_brand_settings, or approve_brand_setup. It also names both target objects (brand/study), matching the 'brand' parameter's dual nature.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It states what the operations are but gives no explicit when-to-use-vs-alternative guidance: nothing routes the agent away from update_brand_voice for voice changes or toward get_brand_settings to inspect state first. The cost note for resuming implies caution but does not frame it as a decision rule. Usage is only implied.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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