Cleotic

Set primary brand

set_primary_brand

Create or edit the brand being tracked: its name, domain, and aliases. Pass at least one; what you leave out stays as it is. To add a competitor use save_competitor; to rename a brand or study, or pause it, use update_brand. A change to how answers name the brand re-reads existing answers automatically; it returns pending until that finishes. Free.

Input Schema

Name	Required	Description
`name`	No	The brand's name as answers name it.
`brand`	Yes	Brand or study: its ID from list_brands, or its exact name. A partial name is refused.
`domain`	No	The brand's website domain, for example example.com.
`aliases`	No	The full list of other names answers use for the brand. Replaces the current aliases, so include the existing ones; [] clears them.
`idempotency_key`	Yes	A unique key for this intended action. Reuse it with identical arguments when retrying: the write is not made again, and the reply is the first call's resource as saved (replayed: true) with current status; read tools show the resource's current state. Use a new key for another action.

Output Schema

Name	Required	Description
`data`	Yes
`generated_at`	Yes	RFC 3339 time the response was made.
`schema_version`	Yes

Schema Changelog

Changes observed during successful MCP inspections.

Changed1 schema field changedOct 13, 2026

changedOutput schema / properties / data / properties / cost / properties / content_generations / description

Previous value: -"Content Studio generations used from the plan's allowance."New value: +"Content Studio pages or outreach drafts used from the plan's allowance."

Changed2 schema fields changedOct 2, 2026
- addedInput schema / properties / domain / description
```
Added value: +"The brand's website domain, for example example.com."
```
- addedInput schema / properties / name / description
```
Added value: +"The brand's name as answers name it."
```

Changed8 schema fields changedOct 1, 2026

changedInput schema / properties / aliases / description

Previous value: -"Other names answers use for the brand."New value: +"The full list of other names answers use for the brand. Replaces the current aliases, so include the existing ones; [] clears them."

changedInput schema / properties / brand / description

Previous value: -"Brand or study: its ID from list_brands, or its name."New value: +"Brand or study: its ID from list_brands, or its exact name. A partial name is refused."

changedInput schema / properties / idempotency_key / description

Previous value: -"A unique key for this intended action. Reuse it with identical arguments when retrying; use a new key for another action."New value: +"A unique key for this intended action. Reuse it with identical arguments when retrying: the write is not made again, and the reply is the first call's resource as saved (replayed: true) with current status; read tools show the resource's current state. Use a new key for another action."

changedOutput schema / properties / data / properties / brand / description

Previous value: -"The brand written to; null for brand setup before approval."New value: +"The brand written to; null for start_brand_setup, which has no brand yet."

changedOutput schema / properties / data / properties / cost / properties / readiness_scans / description

Previous value: -"Site readiness scans used from the plan's monthly allowance."New value: +"Full site readiness scans started; counted for the month, with no monthly allowance."

addedOutput schema / properties / data / properties / created_at

Added value: +{
+  "description": "Set on a replay: when the original call was made.",
+  "type": "string"
+}

changedOutput schema / properties / data / properties / replayed / description

Previous value: -"True when this repeats an earlier call with the same idempotency_key."New value: +"True when this repeats an earlier call with the same idempotency_key. The write is not made again: resource is as first saved, status, progress and message are current, and the read tools show the resource's current state."

changedOutput schema / properties / data / properties / resource / properties / reanalysis / properties / status / description

Previous value: -"queued, running, or failed."New value: +"queued, running, or failed; done once a write's operation shows the re-read finished."

Changed1 schema field changedOct 1, 2026

changedOutput schema / (root)

Previous value: -nullNew value: +{
+  "additionalProperties": false,
+  "properties": {
+    "data": {
+      "additionalProperties": false,
+      "properties": {
+        "brand": {
+          "additionalProperties": false,
+          "description": "The brand written to; null for brand setup before approval.",
+          "properties": {
+            "id": {
+              "type": "string"
+            },
+            "name": {
+              "type": "string"
+            },
+            "url": {
+              "description": "The brand's website, or empty when none is set.",
+              "type": "string"
+            }
+          },
+          "required": [
+            "id",
+            "name",
+            "url"
+          ],
+          "type": [
+            "null",
+            "object"
+          ]
+        },
+        "cost": {
+          "additionalProperties": false,
+          "description": "What the write used from the plan's capacity, allowances and model budget; null when nothing.",
+          "properties": {
+            "content_generations": {
+              "description": "Content Studio generations used from the plan's allowance.",
+              "type": "integer"
+            },
+            "model_budget": {
+              "description": "Whether the call spends the organisation's AI model budget.",
+              "type": "boolean"
+            },
+            "note": {
+              "type": "string"
+            },
+            "prompt_capacity": {
+              "description": "Active prompts added against the plan's prompt limit.",
+              "type": "integer"
+            },
+            "queued_model_runs": {
+              "description": "Answer collections queued; each uses model budget.",
+              "type": "integer"
+            },
+            "readiness_checks": {
+              "description": "Readiness re-checks used from the plan's monthly allowance.",
+              "type": "integer"
+            },
+            "readiness_scans": {
+              "description": "Site readiness scans used from the plan's monthly allowance.",
+              "type": "integer"
+            }
+          },
+          "required": [
+            "model_budget",
+            "content_generations",
+            "readiness_scans",
+            "readiness_checks",
+            "prompt_capacity",
+            "queued_model_runs",
+            "note"
+          ],
+          "type": [
+            "null",
+            "object"
+          ]
+        },
+        "message": {
+          "description": "What happens next.",
+          "type": "string"
+        },
+        "operation_id": {
+          "description": "Pass to get_operation to follow the write.",
+          "type": "string"
+        },
+        "poll_after_seconds": {
+          "description": "While pending, how long to wait before calling get_operation; 0 otherwise.",
+          "type": "integer"
+        },
+        "progress": {
+          "additionalProperties": false,
+          "description": "Set while the work runs.",
+          "properties": {
+            "done": {
+              "type": "integer"
+            },
+            "message": {
+              "type": "string"
+            },
+            "stage": {
+              "type": "string"
+            },
+            "total": {
+              "description": "0 when the total is not known.",
+              "type": "integer"
+            }
+          },
+          "required": [
+            "stage",
+            "done",
+            "total",
+            "message"
+          ],
+          "type": [
+            "null",
+            "object"
+          ]
+        },
+        "replayed": {
+          "description": "True when this repeats an earlier call with the same idempotency_key.",
+          "type": "boolean"
+        },
+        "resource": {
+          "additionalProperties": false,
+          "properties": {
+            "aliases": {
+              "description": "Other names answers use for the brand.",
+              "items": {
+                "type": "string"
+              },
+              "type": "array"
+            },
+            "id": {
+              "type": "string"
+            },
+            "name": {
+              "type": "string"
+            },
+            "reanalysis": {
+              "additionalProperties": false,
+              "properties": {
+                "job_id": {
+                  "type": "string"
+                },
+                "message": {
+                  "type": "string"
+                },
+                "status": {
+                  "description": "queued, running, or failed.",
+                  "type": "string"
+                }
+              },
+              "required": [
+                "status",
+                "message"
+              ],
+              "type": [
+                "null",
+                "object"
+              ]
+            },
+            "status": {
+              "description": "active or paused. A paused competitor is not tracked.",
+              "type": "string"
+            },
+            "url": {
+              "type": "string"
+            }
+          },
+          "required": [
+            "id",
+            "name",
+            "url",
+            "aliases",
+            "status",
+            "reanalysis"
+          ],
+          "type": "object"
+        },
+        "status": {
+          "description": "completed: done. pending: saved, with work still running; call get_operation after poll_after_seconds. failed: the work after the write failed; message says why.",
+          "type": "string"
+        }
+      },
+      "required": [
+        "operation_id",
+        "status",
+        "replayed",
+        "brand",
+        "resource",
+        "progress",
+        "poll_after_seconds",
+        "message",
+        "cost"
+      ],
+      "type": "object"
+    },
+    "generated_at": {
+      "description": "RFC 3339 time the response was made.",
+      "type": "string"
+    },
+    "schema_version": {
+      "type": "string"
+    }
+  },
+  "required": [
+    "schema_version",
+    "generated_at",
+    "data"
+  ],
+  "type": "object"
+}

Changed7 schema fields changedSep 30, 2026

addedInput schema / properties / aliases

Added value: +{
+  "description": "Other names answers use for the brand.",
+  "items": {
+    "maxLength": 4096,
+    "minLength": 1,
+    "type": "string"
+  },
+  "maxItems": 100,
+  "type": "array"
+}

addedInput schema / properties / brand

Added value: +{
+  "description": "Brand or study: its ID from list_brands, or its name.",
+  "minLength": 1,
+  "type": "string"
+}

addedInput schema / properties / domain

Added value: +{
+  "maxLength": 2048,
+  "type": "string"
+}

removedInput schema / properties / input

Removed value: -{
-  "additionalProperties": false,
-  "minProperties": 1,
-  "properties": {
-    "aliases": {
-      "items": {
-        "maxLength": 4096,
-        "minLength": 1,
-        "type": "string"
-      },
-      "maxItems": 100,
-      "type": "array"
-    },
-    "domain": {
-      "maxLength": 2048,
-      "type": "string"
-    },
-    "name": {
-      "maxLength": 4096,
-      "minLength": 1,
-      "type": "string"
-    }
-  },
-  "type": "object"
-}

addedInput schema / properties / name

Added value: +{
+  "maxLength": 4096,
+  "minLength": 1,
+  "type": "string"
+}

removedInput schema / properties / project_id

Removed value: -{
-  "maxLength": 4096,
-  "minLength": 1,
-  "type": "string"
-}

changedInput schema / required

Previous value: -[
-  "idempotency_key",
-  "project_id",
-  "input"
-]New value: +[
+  "brand",
+  "idempotency_key"
+]

First observedSep 30, 2026

TDQS

A4.7/5.0

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations declare readOnlyHint=false, idempotentHint=false, destructiveHint=false, but the description adds non-obvious behavior the annotations cannot convey: changing how answers name the brand triggers an automatic re-read of existing answers and the call returns 'pending' until it completes, plus cost ('Free'). It doesn't cover auth/permission requirements or the replace-vs-merge nuance for aliases (left to the schema), so it is strong but not exhaustive.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four tight sentences, front-loaded with purpose, then update contract, then sibling routing, then async side effect and cost. Every clause carries distinct information with no filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be described, yet the description still flags the important 'pending' interim status after a name-affecting change. Combined with sibling routing and the partial-update contract, an agent has everything needed to invoke it correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3, but the description adds real meaning: it identifies the editable fields as name/domain/aliases and clarifies the partial-update semantics ('what you leave out stays as it is'). It does not restate per-parameter formats, which the schema already handles.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource ('Create or edit the brand being tracked') plus the fields involved (name, domain, aliases), and explicitly differentiates itself from two siblings (save_competitor, update_brand) by naming when each is used instead. An agent can pick this tool without opening any schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives explicit routing rules: use save_competitor to add a competitor, use update_brand for renaming a brand/study or pausing it. It also states the partial-update contract ('Pass at least one; what you leave out stays as it is'), which removes any ambiguity about when this is the right call.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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