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by io.github.generaldataworks
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List brands

list_brands
Read-onlyIdempotent

List the brands and studies you can access, with visibility, share of voice and recommendation (each with the answers and models behind it and its change on the previous period), citations, site readiness, collection health, AI traffic, and the opportunity inbox's Now stage. Brands come in name order, so paging stays steady as brands are added. Start here to find a brand ID.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
toNoEnd date, YYYY-MM-DD, inclusive; from equal to to is a single day. Defaults to today; a later date is treated as today.
fromNoStart date, YYYY-MM-DD. Defaults to 30 days before to. Windows are at most 180 days and a from after today is refused; a plan with limited history serves only the days it keeps and says so in retention.
kindNoOptional filter.
limitNoRows per page. Defaults to 25, max 100. A page may hold fewer rows to stay within the response size; follow next_cursor.
cursorNonext_cursor from the previous page. Leave out for the first page.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
dataYes
generated_atYesRFC 3339 time the response was made.
schema_versionYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed15 schema fields changed
    • addedOutput schema / properties / data / properties / brands / items / properties / recommendation / properties / calibrating
      Added value: +{
+  "description": "The value rests on fewer than 10 answers, so it may move a lot as answers come in.",
+  "type": "boolean"
+}
    • addedOutput schema / properties / data / properties / brands / items / properties / recommendation / properties / changed
      Added value: +{
+  "description": "Whether the change is more than chance: larger than 1.96 standard errors of the difference, with neither period calibrating. When false, call it no real change, whatever change says.",
+  "type": "boolean"
+}
    • addedOutput schema / properties / data / properties / brands / items / properties / recommendation / properties / high
      Added value: +{
+  "description": "High end of the range the value likely sits in (95%).",
+  "type": [
+    "null",
+    "number"
+  ]
+}
    • addedOutput schema / properties / data / properties / brands / items / properties / recommendation / properties / low
      Added value: +{
+  "description": "Low end of the range the value likely sits in (95%). AI answers vary run to run, so quote the range with the value.",
+  "type": [
+    "null",
+    "number"
+  ]
+}
    • changedOutput schema / properties / data / properties / brands / items / properties / recommendation / required
      Previous value: -[
-  "value",
-  "change",
-  "answers",
-  "models_collecting",
-  "models_expected",
-  "period"
-]New value: +[
+  "value",
+  "change",
+  "changed",
+  "calibrating",
+  "answers",
+  "models_collecting",
+  "models_expected",
+  "period"
+]
    • addedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / properties / calibrating
      Added value: +{
+  "description": "The value rests on fewer than 10 answers, so it may move a lot as answers come in.",
+  "type": "boolean"
+}
    • addedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / properties / changed
      Added value: +{
+  "description": "Whether the change is more than chance: larger than 1.96 standard errors of the difference, with neither period calibrating. When false, call it no real change, whatever change says.",
+  "type": "boolean"
+}
    • addedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / properties / high
      Added value: +{
+  "description": "High end of the range the value likely sits in (95%).",
+  "type": [
+    "null",
+    "number"
+  ]
+}
    • addedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / properties / low
      Added value: +{
+  "description": "Low end of the range the value likely sits in (95%). AI answers vary run to run, so quote the range with the value.",
+  "type": [
+    "null",
+    "number"
+  ]
+}
    • changedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / required
      Previous value: -[
-  "value",
-  "change",
-  "answers",
-  "models_collecting",
-  "models_expected",
-  "period"
-]New value: +[
+  "value",
+  "change",
+  "changed",
+  "calibrating",
+  "answers",
+  "models_collecting",
+  "models_expected",
+  "period"
+]
    • addedOutput schema / properties / data / properties / brands / items / properties / visibility / properties / calibrating
      Added value: +{
+  "description": "The value rests on fewer than 10 answers, so it may move a lot as answers come in.",
+  "type": "boolean"
+}
    • addedOutput schema / properties / data / properties / brands / items / properties / visibility / properties / changed
      Added value: +{
+  "description": "Whether the change is more than chance: larger than 1.96 standard errors of the difference, with neither period calibrating. When false, call it no real change, whatever change says.",
+  "type": "boolean"
+}
    • addedOutput schema / properties / data / properties / brands / items / properties / visibility / properties / high
      Added value: +{
+  "description": "High end of the range the value likely sits in (95%).",
+  "type": [
+    "null",
+    "number"
+  ]
+}
    • addedOutput schema / properties / data / properties / brands / items / properties / visibility / properties / low
      Added value: +{
+  "description": "Low end of the range the value likely sits in (95%). AI answers vary run to run, so quote the range with the value.",
+  "type": [
+    "null",
+    "number"
+  ]
+}
    • changedOutput schema / properties / data / properties / brands / items / properties / visibility / required
      Previous value: -[
-  "value",
-  "change",
-  "answers",
-  "models_collecting",
-  "models_expected",
-  "period"
-]New value: +[
+  "value",
+  "change",
+  "changed",
+  "calibrating",
+  "answers",
+  "models_collecting",
+  "models_expected",
+  "period"
+]
  2. Changed2 schema fields changed
    • changedInput schema / properties / from / description
      Previous value: -"Start date, YYYY-MM-DD. Defaults to 30 days before to; plan retention may shorten it."New value: +"Start date, YYYY-MM-DD. Defaults to 30 days before to. Windows are at most 180 days and a from after today is refused; a plan with limited history serves only the days it keeps and says so in retention."
    • changedInput schema / properties / to / description
      Previous value: -"End date, YYYY-MM-DD. Defaults to today."New value: +"End date, YYYY-MM-DD, inclusive; from equal to to is a single day. Defaults to today; a later date is treated as today."
  3. Changed1 schema field changed
    • addedOutput schema / properties / data / properties / brands / items / properties / collection / properties / next_collection_at
      Added value: +{
+  "description": "When the brand's prompts are next collected (00:00 UTC on Mondays, Wednesdays and Fridays). Absent when nothing is set to collect.",
+  "type": "string"
+}
  4. Changed6 schema fields changed
    • addedInput schema / additionalProperties
      Added value: +false
    • changedInput schema / properties / cursor / description
      Previous value: -"next_cursor from the previous page."New value: +"next_cursor from the previous page. Leave out for the first page."
    • addedInput schema / properties / from / format
      Added value: +"date"
    • changedInput schema / properties / limit / description
      Previous value: -"Rows per page. Defaults to 25, max 100."New value: +"Rows per page. Defaults to 25, max 100. A page may hold fewer rows to stay within the response size; follow next_cursor."
    • addedInput schema / properties / to / format
      Added value: +"date"
    • changedOutput schema / (root)
      Previous value: -nullNew value: +{
+  "additionalProperties": false,
+  "properties": {
+    "data": {
+      "additionalProperties": false,
+      "properties": {
+        "brands": {
+          "items": {
+            "additionalProperties": false,
+            "properties": {
+              "citations": {
+                "additionalProperties": false,
+                "properties": {
+                  "citations": {
+                    "type": "integer"
+                  },
+                  "competitor_domains": {
+                    "type": "integer"
+                  },
+                  "domains": {
+                    "type": "integer"
+                  },
+                  "own_citations": {
+                    "type": "integer"
+                  },
+                  "own_domains": {
+                    "type": "integer"
+                  },
+                  "third_party_domains": {
+                    "type": "integer"
+                  }
+                },
+                "required": [
+                  "citations",
+                  "domains",
+                  "own_domains",
+                  "own_citations",
+                  "competitor_domains",
+                  "third_party_domains"
+                ],
+                "type": "object"
+              },
+              "collection": {
+                "additionalProperties": false,
+                "properties": {
+                  "active_prompts": {
+                    "type": "integer"
+                  },
+                  "active_segments": {
+                    "type": "integer"
+                  },
+                  "failed": {
+                    "description": "Failed captures, plus each expected model that returned nothing for an active segment.",
+                    "type": "integer"
+                  },
+                  "models_collecting": {
+                    "description": "AI models that answered in the period.",
+                    "type": "integer"
+                  },
+                  "models_expected": {
+                    "description": "AI models the plan tracks.",
+                    "type": "integer"
+                  },
+                  "state": {
+                    "description": "ready: complete. partial: some captures failed or some models returned nothing. stale: nothing new in the period. insufficient: nothing to collect.",
+                    "type": "string"
+                  },
+                  "unaccounted": {
+                    "description": "Captures that were expected but neither succeeded nor failed.",
+                    "type": "integer"
+                  }
+                },
+                "required": [
+                  "state",
+                  "active_segments",
+                  "active_prompts",
+                  "failed",
+                  "unaccounted",
+                  "models_expected",
+                  "models_collecting"
+                ],
+                "type": "object"
+              },
+              "id": {
+                "type": "string"
+              },
+              "kind": {
+                "description": "brand: a brand tracked for itself. study: a brand watched for research.",
+                "type": "string"
+              },
+              "name": {
+                "type": "string"
+              },
+              "opportunities": {
+                "additionalProperties": false,
+                "properties": {
+                  "high_priority": {
+                    "description": "Opportunities in Now scoring 75 or more.",
+                    "type": "integer"
+                  },
+                  "now": {
+                    "description": "Opportunities in the Now stage, as list_opportunities counts them.",
+                    "type": "integer"
+                  },
+                  "top": {
+                    "additionalProperties": false,
+                    "description": "The highest-ranked opportunity in Now; null when Now is empty.",
+                    "properties": {
+                      "id": {
+                        "description": "Opportunity ID for get_opportunity.",
+                        "type": "string"
+                      },
+                      "kind": {
+                        "type": "string"
+                      },
+                      "score": {
+                        "type": "integer"
+                      },
+                      "title": {
+                        "type": "string"
+                      }
+                    },
+                    "required": [
+                      "id",
+                      "kind",
+                      "title",
+                      "score"
+                    ],
+                    "type": [
+                      "null",
+                      "object"
+                    ]
+                  }
+                },
+                "required": [
+                  "now",
+                  "high_priority",
+                  "top"
+                ],
+                "type": "object"
+              },
+              "readiness": {
+                "additionalProperties": false,
+                "description": "The latest site readiness scan; null before the first scan.",
+                "properties": {
+                  "change": {
+                    "description": "Change on the previous comparable scan, in points; null when not comparable.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "critical": {
+                    "description": "Open critical findings.",
+                    "type": "integer"
+                  },
+                  "major": {
+                    "description": "Open major findings.",
+                    "type": "integer"
+                  },
+                  "scan_id": {
+                    "type": "string"
+                  },
+                  "scanned_at": {
+                    "type": "string"
+                  },
+                  "score": {
+                    "description": "Readiness score, 0-100.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "status": {
+                    "type": "string"
+                  },
+                  "verdict": {
+                    "type": "string"
+                  }
+                },
+                "required": [
+                  "scan_id",
+                  "status",
+                  "score",
+                  "change",
+                  "verdict",
+                  "critical",
+                  "major",
+                  "scanned_at"
+                ],
+                "type": [
+                  "null",
+                  "object"
+                ]
+              },
+              "recommendation": {
+                "additionalProperties": false,
+                "description": "Share of analysed AI answers that recommend the brand, 0-100.",
+                "properties": {
+                  "answers": {
+                    "description": "AI answers the value is based on.",
+                    "type": "integer"
+                  },
+                  "change": {
+                    "description": "Change on the previous period of the same length, in percentage points; null when either period has no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "mentions": {
+                    "description": "Brand mentions the value is based on (share of voice).",
+                    "type": [
+                      "null",
+                      "integer"
+                    ]
+                  },
+                  "models_collecting": {
+                    "description": "AI models that answered in the period.",
+                    "type": "integer"
+                  },
+                  "models_expected": {
+                    "description": "AI models the plan tracks. Fewer collecting than expected means the value covers only part of the AI landscape.",
+                    "type": "integer"
+                  },
+                  "period": {
+                    "additionalProperties": false,
+                    "properties": {
+                      "from": {
+                        "description": "First day, YYYY-MM-DD.",
+                        "type": "string"
+                      },
+                      "to": {
+                        "description": "Last day, YYYY-MM-DD.",
+                        "type": "string"
+                      }
+                    },
+                    "required": [
+                      "from",
+                      "to"
+                    ],
+                    "type": "object"
+                  },
+                  "value": {
+                    "description": "Percentage, rounded to one decimal place; null when there is no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  }
+                },
+                "required": [
+                  "value",
+                  "change",
+                  "answers",
+                  "models_collecting",
+                  "models_expected",
+                  "period"
+                ],
+                "type": "object"
+              },
+              "share_of_voice": {
+                "additionalProperties": false,
+                "description": "The brand's share of all tracked-brand mentions in AI answers, 0-100.",
+                "properties": {
+                  "answers": {
+                    "description": "AI answers the value is based on.",
+                    "type": "integer"
+                  },
+                  "change": {
+                    "description": "Change on the previous period of the same length, in percentage points; null when either period has no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "mentions": {
+                    "description": "Brand mentions the value is based on (share of voice).",
+                    "type": [
+                      "null",
+                      "integer"
+                    ]
+                  },
+                  "models_collecting": {
+                    "description": "AI models that answered in the period.",
+                    "type": "integer"
+                  },
+                  "models_expected": {
+                    "description": "AI models the plan tracks. Fewer collecting than expected means the value covers only part of the AI landscape.",
+                    "type": "integer"
+                  },
+                  "period": {
+                    "additionalProperties": false,
+                    "properties": {
+                      "from": {
+                        "description": "First day, YYYY-MM-DD.",
+                        "type": "string"
+                      },
+                      "to": {
+                        "description": "Last day, YYYY-MM-DD.",
+                        "type": "string"
+                      }
+                    },
+                    "required": [
+                      "from",
+                      "to"
+                    ],
+                    "type": "object"
+                  },
+                  "value": {
+                    "description": "Percentage, rounded to one decimal place; null when there is no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  }
+                },
+                "required": [
+                  "value",
+                  "change",
+                  "answers",
+                  "models_collecting",
+                  "models_expected",
+                  "period"
+                ],
+                "type": "object"
+              },
+              "status": {
+                "description": "active or paused. A paused brand does not collect.",
+                "type": "string"
+              },
+              "traffic": {
+                "additionalProperties": false,
+                "properties": {
+                  "ai_referrals": {
+                    "description": "Visits from people who clicked through from an AI answer.",
+                    "type": "integer"
+                  },
+                  "ai_visits": {
+                    "description": "AI crawler visits plus AI referrals.",
+                    "type": "integer"
+                  },
+                  "connected": {
+                    "description": "Whether site tracking is set up; when false the counts are 0 because nothing is measured.",
+                    "type": "boolean"
+                  },
+                  "crawler_visits": {
+                    "type": "integer"
+                  },
+                  "latest_visit_at": {
+                    "type": "string"
+                  },
+                  "pages_reached": {
+                    "type": "integer"
+                  }
+                },
+                "required": [
+                  "connected",
+                  "ai_visits",
+                  "crawler_visits",
+                  "ai_referrals",
+                  "pages_reached",
+                  "latest_visit_at"
+                ],
+                "type": "object"
+              },
+              "url": {
+                "description": "The brand's website, or empty when none is set.",
+                "type": "string"
+              },
+              "visibility": {
+                "additionalProperties": false,
+                "description": "How visible the brand is in AI answers, 0-100: how often answers mention it, weighted by how early.",
+                "properties": {
+                  "answers": {
+                    "description": "AI answers the value is based on.",
+                    "type": "integer"
+                  },
+                  "change": {
+                    "description": "Change on the previous period of the same length, in percentage points; null when either period has no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "mentions": {
+                    "description": "Brand mentions the value is based on (share of voice).",
+                    "type": [
+                      "null",
+                      "integer"
+                    ]
+                  },
+                  "models_collecting": {
+                    "description": "AI models that answered in the period.",
+                    "type": "integer"
+                  },
+                  "models_expected": {
+                    "description": "AI models the plan tracks. Fewer collecting than expected means the value covers only part of the AI landscape.",
+                    "type": "integer"
+                  },
+                  "period": {
+                    "additionalProperties": false,
+                    "properties": {
+                      "from": {
+                        "description": "First day, YYYY-MM-DD.",
+                        "type": "string"
+                      },
+                      "to": {
+                        "description": "Last day, YYYY-MM-DD.",
+                        "type": "string"
+                      }
+                    },
+                    "required": [
+                      "from",
+                      "to"
+                    ],
+                    "type": "object"
+                  },
+                  "value": {
+                    "description": "Percentage, rounded to one decimal place; null when there is no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  }
+                },
+                "required": [
+                  "value",
+                  "change",
+                  "answers",
+                  "models_collecting",
+                  "models_expected",
+                  "period"
+                ],
+                "type": "object"
+              }
+            },
+            "required": [
+              "id",
+              "name",
+              "url",
+              "kind",
+              "status",
+              "visibility",
+              "share_of_voice",
+              "recommendation",
+              "citations",
+              "readiness",
+              "collection",
+              "traffic",
+              "opportunities"
+            ],
+            "type": "object"
+          },
+          "type": "array"
+        },
+        "pagination": {
+          "additionalProperties": false,
+          "properties": {
+            "next_cursor": {
+              "description": "Pass as cursor to get the next page; empty on the last page.",
+              "type": "string"
+            },
+            "total": {
+              "description": "Items across all pages; null when not counted.",
+              "type": [
+                "null",
+                "integer"
+              ]
+            }
+          },
+          "required": [
+            "next_cursor",
+            "total"
+          ],
+          "type": "object"
+        },
+        "period": {
+          "additionalProperties": false,
+          "properties": {
+            "from": {
+              "description": "First day, YYYY-MM-DD.",
+              "type": "string"
+            },
+            "to": {
+              "description": "Last day, YYYY-MM-DD.",
+              "type": "string"
+            }
+          },
+          "required": [
+            "from",
+            "to"
+          ],
+          "type": "object"
+        }
+      },
+      "required": [
+        "period",
+        "brands",
+        "pagination"
+      ],
+      "type": "object"
+    },
+    "generated_at": {
+      "description": "RFC 3339 time the response was made.",
+      "type": "string"
+    },
+    "schema_version": {
+      "type": "string"
+    }
+  },
+  "required": [
+    "schema_version",
+    "generated_at",
+    "data"
+  ],
+  "type": "object"
+}
  5. Added

TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint and destructiveHint=false, so the safety profile is covered. The description adds a genuinely useful non-schema behavioral trait: brands are returned in name order 'so paging stays steady as brands are added,' which informs pagination tuning. It omits auth, rate limits and response-size caveats like the schema's per-page row reduction.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The core action and the entry-point guidance are front-loaded, which is good. However, the first sentence is a 40+ word run-on enumerating every returned metric and sub-field ('each with the answers and models behind it...'), which duplicates the existing output schema and adds length without adding selection value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be explained, and annotations cover the safety profile. Purpose, entry-point role, ordering behavior and the pagination-relevant ordering rationale are all present; only an explicit alternative/comparison with sibling listing tools is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so all five parameters (from, to, kind, limit, cursor) are already fully documented in the schema. The description adds no syntax, format or default detail beyond what the schema provides, so the baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a precise verb+resource ('List the brands and studies you can access') and explicitly frames its role as the entry point ('Start here to find a brand ID'), which distinguishes it from siblings like get_brand_overview that require an existing brand ID. An agent can tell what it returns and why it would call it first.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

'Start here to find a brand ID' gives explicit when-to-use guidance for the discovery phase. It implies others such as get_brand_overview/get_brand_settings follow, but never names a when-not condition or an alternative for this specific listing, so it stops short of 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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