Cleotic

List brands

list_brands

Read-onlyIdempotent

List the brands and studies you can access, with visibility, share of voice and recommendation (each with the answers and models behind it and its change on the previous period), citations, site readiness, collection health, AI traffic, and the opportunity inbox's Now stage. Brands come in name order, so paging stays steady as brands are added. Start here to find a brand ID.

Input Schema

Name	Required	Description
`to`	No	End date, YYYY-MM-DD, inclusive; from equal to to is a single day. Defaults to today; a later date is treated as today.
`from`	No	Start date, YYYY-MM-DD. Defaults to 30 days before to. Windows are at most 180 days and a from after today is refused; a plan with limited history serves only the days it keeps and says so in retention.
`kind`	No	Optional filter.
`limit`	No	Rows per page. Defaults to 25, max 100. A page may hold fewer rows to stay within the response size; follow next_cursor.
`cursor`	No	next_cursor from the previous page. Leave out for the first page.

Output Schema

Name	Required	Description
`data`	Yes
`generated_at`	Yes	RFC 3339 time the response was made.
`schema_version`	Yes

Schema Changelog

Changes observed during successful MCP inspections.

Changed1 schema field changedOct 7, 2026

changed

Output schema / properties / data / properties / brands / items / properties / collection / properties / next_collection_at / description

Previous value: -"When the brand's prompts are next collected (00:00 UTC on Mondays, Wednesdays and Fridays). Absent when nothing is set to collect."New value: +"When the brand's prompts are next collected (00:00 UTC daily). Absent when nothing is set to collect."

Changed15 schema fields changedOct 3, 2026

addedOutput schema / properties / data / properties / brands / items / properties / recommendation / properties / calibrating

Added value: +{
+  "description": "The value rests on fewer than 10 answers, so it may move a lot as answers come in.",
+  "type": "boolean"
+}

addedOutput schema / properties / data / properties / brands / items / properties / recommendation / properties / changed

Added value: +{
+  "description": "Whether the change is more than chance: larger than 1.96 standard errors of the difference, with neither period calibrating. When false, call it no real change, whatever change says.",
+  "type": "boolean"
+}

addedOutput schema / properties / data / properties / brands / items / properties / recommendation / properties / high

Added value: +{
+  "description": "High end of the range the value likely sits in (95%).",
+  "type": [
+    "null",
+    "number"
+  ]
+}

addedOutput schema / properties / data / properties / brands / items / properties / recommendation / properties / low

Added value: +{
+  "description": "Low end of the range the value likely sits in (95%). AI answers vary run to run, so quote the range with the value.",
+  "type": [
+    "null",
+    "number"
+  ]
+}

changedOutput schema / properties / data / properties / brands / items / properties / recommendation / required

Previous value: -[
-  "value",
-  "change",
-  "answers",
-  "models_collecting",
-  "models_expected",
-  "period"
-]New value: +[
+  "value",
+  "change",
+  "changed",
+  "calibrating",
+  "answers",
+  "models_collecting",
+  "models_expected",
+  "period"
+]

addedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / properties / calibrating

Added value: +{
+  "description": "The value rests on fewer than 10 answers, so it may move a lot as answers come in.",
+  "type": "boolean"
+}

addedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / properties / changed

Added value: +{
+  "description": "Whether the change is more than chance: larger than 1.96 standard errors of the difference, with neither period calibrating. When false, call it no real change, whatever change says.",
+  "type": "boolean"
+}

addedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / properties / high

Added value: +{
+  "description": "High end of the range the value likely sits in (95%).",
+  "type": [
+    "null",
+    "number"
+  ]
+}

addedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / properties / low

Added value: +{
+  "description": "Low end of the range the value likely sits in (95%). AI answers vary run to run, so quote the range with the value.",
+  "type": [
+    "null",
+    "number"
+  ]
+}

changedOutput schema / properties / data / properties / brands / items / properties / share_of_voice / required

Previous value: -[
-  "value",
-  "change",
-  "answers",
-  "models_collecting",
-  "models_expected",
-  "period"
-]New value: +[
+  "value",
+  "change",
+  "changed",
+  "calibrating",
+  "answers",
+  "models_collecting",
+  "models_expected",
+  "period"
+]

addedOutput schema / properties / data / properties / brands / items / properties / visibility / properties / calibrating

Added value: +{
+  "description": "The value rests on fewer than 10 answers, so it may move a lot as answers come in.",
+  "type": "boolean"
+}

addedOutput schema / properties / data / properties / brands / items / properties / visibility / properties / changed

Added value: +{
+  "description": "Whether the change is more than chance: larger than 1.96 standard errors of the difference, with neither period calibrating. When false, call it no real change, whatever change says.",
+  "type": "boolean"
+}

addedOutput schema / properties / data / properties / brands / items / properties / visibility / properties / high

Added value: +{
+  "description": "High end of the range the value likely sits in (95%).",
+  "type": [
+    "null",
+    "number"
+  ]
+}

addedOutput schema / properties / data / properties / brands / items / properties / visibility / properties / low

Added value: +{
+  "description": "Low end of the range the value likely sits in (95%). AI answers vary run to run, so quote the range with the value.",
+  "type": [
+    "null",
+    "number"
+  ]
+}

changedOutput schema / properties / data / properties / brands / items / properties / visibility / required

Previous value: -[
-  "value",
-  "change",
-  "answers",
-  "models_collecting",
-  "models_expected",
-  "period"
-]New value: +[
+  "value",
+  "change",
+  "changed",
+  "calibrating",
+  "answers",
+  "models_collecting",
+  "models_expected",
+  "period"
+]

Changed2 schema fields changedOct 1, 2026

changedInput schema / properties / from / description

Previous value: -"Start date, YYYY-MM-DD. Defaults to 30 days before to; plan retention may shorten it."New value: +"Start date, YYYY-MM-DD. Defaults to 30 days before to. Windows are at most 180 days and a from after today is refused; a plan with limited history serves only the days it keeps and says so in retention."

changedInput schema / properties / to / description

Previous value: -"End date, YYYY-MM-DD. Defaults to today."New value: +"End date, YYYY-MM-DD, inclusive; from equal to to is a single day. Defaults to today; a later date is treated as today."

Changed1 schema field changedOct 1, 2026

added

Output schema / properties / data / properties / brands / items / properties / collection / properties / next_collection_at

Added value: +{
+  "description": "When the brand's prompts are next collected (00:00 UTC on Mondays, Wednesdays and Fridays). Absent when nothing is set to collect.",
+  "type": "string"
+}

Changed6 schema fields changedOct 1, 2026

addedInput schema / additionalProperties
```
Added value: +false
```

changedInput schema / properties / cursor / description

Previous value: -"next_cursor from the previous page."New value: +"next_cursor from the previous page. Leave out for the first page."

addedInput schema / properties / from / format
```
Added value: +"date"
```

changedInput schema / properties / limit / description

Previous value: -"Rows per page. Defaults to 25, max 100."New value: +"Rows per page. Defaults to 25, max 100. A page may hold fewer rows to stay within the response size; follow next_cursor."

addedInput schema / properties / to / format
```
Added value: +"date"
```

changedOutput schema / (root)

Previous value: -nullNew value: +{
+  "additionalProperties": false,
+  "properties": {
+    "data": {
+      "additionalProperties": false,
+      "properties": {
+        "brands": {
+          "items": {
+            "additionalProperties": false,
+            "properties": {
+              "citations": {
+                "additionalProperties": false,
+                "properties": {
+                  "citations": {
+                    "type": "integer"
+                  },
+                  "competitor_domains": {
+                    "type": "integer"
+                  },
+                  "domains": {
+                    "type": "integer"
+                  },
+                  "own_citations": {
+                    "type": "integer"
+                  },
+                  "own_domains": {
+                    "type": "integer"
+                  },
+                  "third_party_domains": {
+                    "type": "integer"
+                  }
+                },
+                "required": [
+                  "citations",
+                  "domains",
+                  "own_domains",
+                  "own_citations",
+                  "competitor_domains",
+                  "third_party_domains"
+                ],
+                "type": "object"
+              },
+              "collection": {
+                "additionalProperties": false,
+                "properties": {
+                  "active_prompts": {
+                    "type": "integer"
+                  },
+                  "active_segments": {
+                    "type": "integer"
+                  },
+                  "failed": {
+                    "description": "Failed captures, plus each expected model that returned nothing for an active segment.",
+                    "type": "integer"
+                  },
+                  "models_collecting": {
+                    "description": "AI models that answered in the period.",
+                    "type": "integer"
+                  },
+                  "models_expected": {
+                    "description": "AI models the plan tracks.",
+                    "type": "integer"
+                  },
+                  "state": {
+                    "description": "ready: complete. partial: some captures failed or some models returned nothing. stale: nothing new in the period. insufficient: nothing to collect.",
+                    "type": "string"
+                  },
+                  "unaccounted": {
+                    "description": "Captures that were expected but neither succeeded nor failed.",
+                    "type": "integer"
+                  }
+                },
+                "required": [
+                  "state",
+                  "active_segments",
+                  "active_prompts",
+                  "failed",
+                  "unaccounted",
+                  "models_expected",
+                  "models_collecting"
+                ],
+                "type": "object"
+              },
+              "id": {
+                "type": "string"
+              },
+              "kind": {
+                "description": "brand: a brand tracked for itself. study: a brand watched for research.",
+                "type": "string"
+              },
+              "name": {
+                "type": "string"
+              },
+              "opportunities": {
+                "additionalProperties": false,
+                "properties": {
+                  "high_priority": {
+                    "description": "Opportunities in Now scoring 75 or more.",
+                    "type": "integer"
+                  },
+                  "now": {
+                    "description": "Opportunities in the Now stage, as list_opportunities counts them.",
+                    "type": "integer"
+                  },
+                  "top": {
+                    "additionalProperties": false,
+                    "description": "The highest-ranked opportunity in Now; null when Now is empty.",
+                    "properties": {
+                      "id": {
+                        "description": "Opportunity ID for get_opportunity.",
+                        "type": "string"
+                      },
+                      "kind": {
+                        "type": "string"
+                      },
+                      "score": {
+                        "type": "integer"
+                      },
+                      "title": {
+                        "type": "string"
+                      }
+                    },
+                    "required": [
+                      "id",
+                      "kind",
+                      "title",
+                      "score"
+                    ],
+                    "type": [
+                      "null",
+                      "object"
+                    ]
+                  }
+                },
+                "required": [
+                  "now",
+                  "high_priority",
+                  "top"
+                ],
+                "type": "object"
+              },
+              "readiness": {
+                "additionalProperties": false,
+                "description": "The latest site readiness scan; null before the first scan.",
+                "properties": {
+                  "change": {
+                    "description": "Change on the previous comparable scan, in points; null when not comparable.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "critical": {
+                    "description": "Open critical findings.",
+                    "type": "integer"
+                  },
+                  "major": {
+                    "description": "Open major findings.",
+                    "type": "integer"
+                  },
+                  "scan_id": {
+                    "type": "string"
+                  },
+                  "scanned_at": {
+                    "type": "string"
+                  },
+                  "score": {
+                    "description": "Readiness score, 0-100.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "status": {
+                    "type": "string"
+                  },
+                  "verdict": {
+                    "type": "string"
+                  }
+                },
+                "required": [
+                  "scan_id",
+                  "status",
+                  "score",
+                  "change",
+                  "verdict",
+                  "critical",
+                  "major",
+                  "scanned_at"
+                ],
+                "type": [
+                  "null",
+                  "object"
+                ]
+              },
+              "recommendation": {
+                "additionalProperties": false,
+                "description": "Share of analysed AI answers that recommend the brand, 0-100.",
+                "properties": {
+                  "answers": {
+                    "description": "AI answers the value is based on.",
+                    "type": "integer"
+                  },
+                  "change": {
+                    "description": "Change on the previous period of the same length, in percentage points; null when either period has no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "mentions": {
+                    "description": "Brand mentions the value is based on (share of voice).",
+                    "type": [
+                      "null",
+                      "integer"
+                    ]
+                  },
+                  "models_collecting": {
+                    "description": "AI models that answered in the period.",
+                    "type": "integer"
+                  },
+                  "models_expected": {
+                    "description": "AI models the plan tracks. Fewer collecting than expected means the value covers only part of the AI landscape.",
+                    "type": "integer"
+                  },
+                  "period": {
+                    "additionalProperties": false,
+                    "properties": {
+                      "from": {
+                        "description": "First day, YYYY-MM-DD.",
+                        "type": "string"
+                      },
+                      "to": {
+                        "description": "Last day, YYYY-MM-DD.",
+                        "type": "string"
+                      }
+                    },
+                    "required": [
+                      "from",
+                      "to"
+                    ],
+                    "type": "object"
+                  },
+                  "value": {
+                    "description": "Percentage, rounded to one decimal place; null when there is no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  }
+                },
+                "required": [
+                  "value",
+                  "change",
+                  "answers",
+                  "models_collecting",
+                  "models_expected",
+                  "period"
+                ],
+                "type": "object"
+              },
+              "share_of_voice": {
+                "additionalProperties": false,
+                "description": "The brand's share of all tracked-brand mentions in AI answers, 0-100.",
+                "properties": {
+                  "answers": {
+                    "description": "AI answers the value is based on.",
+                    "type": "integer"
+                  },
+                  "change": {
+                    "description": "Change on the previous period of the same length, in percentage points; null when either period has no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "mentions": {
+                    "description": "Brand mentions the value is based on (share of voice).",
+                    "type": [
+                      "null",
+                      "integer"
+                    ]
+                  },
+                  "models_collecting": {
+                    "description": "AI models that answered in the period.",
+                    "type": "integer"
+                  },
+                  "models_expected": {
+                    "description": "AI models the plan tracks. Fewer collecting than expected means the value covers only part of the AI landscape.",
+                    "type": "integer"
+                  },
+                  "period": {
+                    "additionalProperties": false,
+                    "properties": {
+                      "from": {
+                        "description": "First day, YYYY-MM-DD.",
+                        "type": "string"
+                      },
+                      "to": {
+                        "description": "Last day, YYYY-MM-DD.",
+                        "type": "string"
+                      }
+                    },
+                    "required": [
+                      "from",
+                      "to"
+                    ],
+                    "type": "object"
+                  },
+                  "value": {
+                    "description": "Percentage, rounded to one decimal place; null when there is no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  }
+                },
+                "required": [
+                  "value",
+                  "change",
+                  "answers",
+                  "models_collecting",
+                  "models_expected",
+                  "period"
+                ],
+                "type": "object"
+              },
+              "status": {
+                "description": "active or paused. A paused brand does not collect.",
+                "type": "string"
+              },
+              "traffic": {
+                "additionalProperties": false,
+                "properties": {
+                  "ai_referrals": {
+                    "description": "Visits from people who clicked through from an AI answer.",
+                    "type": "integer"
+                  },
+                  "ai_visits": {
+                    "description": "AI crawler visits plus AI referrals.",
+                    "type": "integer"
+                  },
+                  "connected": {
+                    "description": "Whether site tracking is set up; when false the counts are 0 because nothing is measured.",
+                    "type": "boolean"
+                  },
+                  "crawler_visits": {
+                    "type": "integer"
+                  },
+                  "latest_visit_at": {
+                    "type": "string"
+                  },
+                  "pages_reached": {
+                    "type": "integer"
+                  }
+                },
+                "required": [
+                  "connected",
+                  "ai_visits",
+                  "crawler_visits",
+                  "ai_referrals",
+                  "pages_reached",
+                  "latest_visit_at"
+                ],
+                "type": "object"
+              },
+              "url": {
+                "description": "The brand's website, or empty when none is set.",
+                "type": "string"
+              },
+              "visibility": {
+                "additionalProperties": false,
+                "description": "How visible the brand is in AI answers, 0-100: how often answers mention it, weighted by how early.",
+                "properties": {
+                  "answers": {
+                    "description": "AI answers the value is based on.",
+                    "type": "integer"
+                  },
+                  "change": {
+                    "description": "Change on the previous period of the same length, in percentage points; null when either period has no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  },
+                  "mentions": {
+                    "description": "Brand mentions the value is based on (share of voice).",
+                    "type": [
+                      "null",
+                      "integer"
+                    ]
+                  },
+                  "models_collecting": {
+                    "description": "AI models that answered in the period.",
+                    "type": "integer"
+                  },
+                  "models_expected": {
+                    "description": "AI models the plan tracks. Fewer collecting than expected means the value covers only part of the AI landscape.",
+                    "type": "integer"
+                  },
+                  "period": {
+                    "additionalProperties": false,
+                    "properties": {
+                      "from": {
+                        "description": "First day, YYYY-MM-DD.",
+                        "type": "string"
+                      },
+                      "to": {
+                        "description": "Last day, YYYY-MM-DD.",
+                        "type": "string"
+                      }
+                    },
+                    "required": [
+                      "from",
+                      "to"
+                    ],
+                    "type": "object"
+                  },
+                  "value": {
+                    "description": "Percentage, rounded to one decimal place; null when there is no evidence.",
+                    "type": [
+                      "null",
+                      "number"
+                    ]
+                  }
+                },
+                "required": [
+                  "value",
+                  "change",
+                  "answers",
+                  "models_collecting",
+                  "models_expected",
+                  "period"
+                ],
+                "type": "object"
+              }
+            },
+            "required": [
+              "id",
+              "name",
+              "url",
+              "kind",
+              "status",
+              "visibility",
+              "share_of_voice",
+              "recommendation",
+              "citations",
+              "readiness",
+              "collection",
+              "traffic",
+              "opportunities"
+            ],
+            "type": "object"
+          },
+          "type": "array"
+        },
+        "pagination": {
+          "additionalProperties": false,
+          "properties": {
+            "next_cursor": {
+              "description": "Pass as cursor to get the next page; empty on the last page.",
+              "type": "string"
+            },
+            "total": {
+              "description": "Items across all pages; null when not counted.",
+              "type": [
+                "null",
+                "integer"
+              ]
+            }
+          },
+          "required": [
+            "next_cursor",
+            "total"
+          ],
+          "type": "object"
+        },
+        "period": {
+          "additionalProperties": false,
+          "properties": {
+            "from": {
+              "description": "First day, YYYY-MM-DD.",
+              "type": "string"
+            },
+            "to": {
+              "description": "Last day, YYYY-MM-DD.",
+              "type": "string"
+            }
+          },
+          "required": [
+            "from",
+            "to"
+          ],
+          "type": "object"
+        }
+      },
+      "required": [
+        "period",
+        "brands",
+        "pagination"
+      ],
+      "type": "object"
+    },
+    "generated_at": {
+      "description": "RFC 3339 time the response was made.",
+      "type": "string"
+    },
+    "schema_version": {
+      "type": "string"
+    }
+  },
+  "required": [
+    "schema_version",
+    "generated_at",
+    "data"
+  ],
+  "type": "object"
+}

AddedSep 30, 2026

TDQS

A4.1/5.0

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already cover the safety profile (readOnlyHint, idempotentHint, destructiveHint=false), so the bar is lower, yet the description still adds a genuine behavioral guarantee: brands are returned in name order "so paging stays steady as brands are added" — a stability property not derivable from annotations. It does not discuss auth scoping or rate limits, keeping it at a 4.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Purpose and ordering guarantee are front-loaded, with the entry-point cue last. The middle clause is a long laundry list of returned metrics, but each item is scoped and no sentence is filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With annotations covering safety, a full output schema, and 100% parameter coverage, the description only needs purpose, ordering, and entry-point guidance — all present. Minor gap: no hint about how large the result set can be before paging, though the schema's cursor/limit notes mitigate this.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already fully documents from/to/kind/limit/cursor, including defaults, window caps, and enum values. The description adds no parameter-level detail beyond the ordering note, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Opens with a specific verb+resource ("List the brands and studies you can access") and explicitly frames itself as the entry point ("Start here to find a brand ID"), which separates it from detail-oriented siblings like get_brand_overview or get_brand_settings. An agent can route to it without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

"Start here to find a brand ID" gives clear, actionable context for when to reach for this tool, and the enumeration of returned data implies it's the discovery/index call. It stops short of naming when NOT to use it or pointing to a specific alternative for per-brand detail, so it falls just short of the top score.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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