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Approve brand setup

approve_brand_setup

Create the brand from a ready setup's proposals. List exactly the competitor and prompt proposals to keep; an empty list keeps none of that kind, and the primary brand is always kept. Confirm the brand's market with the user first and pass it as market; get_brand_setup's segment.market and market_label give its code and label. Cost: a brand, a segment and the kept prompts from plan capacity; model budget for each prompt's first answers and the site's first readiness scan.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
marketNoThe market the user confirmed: kind country with its code, region with key and country_codes, or global. Start from get_brand_setup's segment.market and market_label.
setup_idYesSetup ID from start_brand_setup.
idempotency_keyYesA unique key for this intended action. Reuse it with identical arguments when retrying: the write is not made again, and the reply is the first call's resource as saved (replayed: true) with current status; read tools show the resource's current state. Use a new key for another action.
accepted_brand_proposal_idsYesCompetitor proposal IDs to keep, from get_brand_setup. [] keeps none.
accepted_prompt_proposal_idsYesPrompt proposal IDs to keep, from get_brand_setup. [] keeps none.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
dataYes
generated_atYesRFC 3339 time the response was made.
schema_versionYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed8 schema fields changed
    • changedInput schema / properties / idempotency_key / description
      Previous value: -"A unique key for this intended action. Reuse it with identical arguments when retrying; use a new key for another action."New value: +"A unique key for this intended action. Reuse it with identical arguments when retrying: the write is not made again, and the reply is the first call's resource as saved (replayed: true) with current status; read tools show the resource's current state. Use a new key for another action."
    • changedInput schema / properties / market / description
      Previous value: -"The market the user confirmed for this brand."New value: +"The market the user confirmed: kind country with its code, region with key and country_codes, or global. Start from get_brand_setup's segment.market and market_label."
    • changedOutput schema / properties / data / properties / brand / description
      Previous value: -"The brand written to; null for brand setup before approval."New value: +"The brand written to; null for start_brand_setup, which has no brand yet."
    • changedOutput schema / properties / data / properties / cost / properties / readiness_scans / description
      Previous value: -"Site readiness scans used from the plan's monthly allowance."New value: +"Full site readiness scans started; counted for the month, with no monthly allowance."
    • addedOutput schema / properties / data / properties / created_at
      Added value: +{
+  "description": "Set on a replay: when the original call was made.",
+  "type": "string"
+}
    • changedOutput schema / properties / data / properties / replayed / description
      Previous value: -"True when this repeats an earlier call with the same idempotency_key."New value: +"True when this repeats an earlier call with the same idempotency_key. The write is not made again: resource is as first saved, status, progress and message are current, and the read tools show the resource's current state."
    • addedOutput schema / properties / data / properties / resource / properties / brand_name
      Added value: +{
+  "type": "string"
+}
    • changedOutput schema / properties / data / properties / resource / required
      Previous value: -[
-  "setup_id",
-  "status",
-  "brand_id",
-  "segment",
-  "prompts"
-]New value: +[
+  "setup_id",
+  "status",
+  "brand_id",
+  "brand_name",
+  "segment",
+  "prompts"
+]
  2. Changed4 schema fields changed
    • changedInput schema / properties / accepted_brand_proposal_ids / description
      Previous value: -"Competitor proposal IDs to keep, from get_brand_setup."New value: +"Competitor proposal IDs to keep, from get_brand_setup. [] keeps none."
    • changedInput schema / properties / accepted_prompt_proposal_ids / description
      Previous value: -"Prompt proposal IDs to keep, from get_brand_setup."New value: +"Prompt proposal IDs to keep, from get_brand_setup. [] keeps none."
    • changedInput schema / required
      Previous value: -[
-  "idempotency_key",
-  "setup_id"
-]New value: +[
+  "idempotency_key",
+  "setup_id",
+  "accepted_brand_proposal_ids",
+  "accepted_prompt_proposal_ids"
+]
    • changedOutput schema / (root)
      Previous value: -nullNew value: +{
+  "additionalProperties": false,
+  "properties": {
+    "data": {
+      "additionalProperties": false,
+      "properties": {
+        "brand": {
+          "additionalProperties": false,
+          "description": "The brand written to; null for brand setup before approval.",
+          "properties": {
+            "id": {
+              "type": "string"
+            },
+            "name": {
+              "type": "string"
+            },
+            "url": {
+              "description": "The brand's website, or empty when none is set.",
+              "type": "string"
+            }
+          },
+          "required": [
+            "id",
+            "name",
+            "url"
+          ],
+          "type": [
+            "null",
+            "object"
+          ]
+        },
+        "cost": {
+          "additionalProperties": false,
+          "description": "What the write used from the plan's capacity, allowances and model budget; null when nothing.",
+          "properties": {
+            "content_generations": {
+              "description": "Content Studio generations used from the plan's allowance.",
+              "type": "integer"
+            },
+            "model_budget": {
+              "description": "Whether the call spends the organisation's AI model budget.",
+              "type": "boolean"
+            },
+            "note": {
+              "type": "string"
+            },
+            "prompt_capacity": {
+              "description": "Active prompts added against the plan's prompt limit.",
+              "type": "integer"
+            },
+            "queued_model_runs": {
+              "description": "Answer collections queued; each uses model budget.",
+              "type": "integer"
+            },
+            "readiness_checks": {
+              "description": "Readiness re-checks used from the plan's monthly allowance.",
+              "type": "integer"
+            },
+            "readiness_scans": {
+              "description": "Site readiness scans used from the plan's monthly allowance.",
+              "type": "integer"
+            }
+          },
+          "required": [
+            "model_budget",
+            "content_generations",
+            "readiness_scans",
+            "readiness_checks",
+            "prompt_capacity",
+            "queued_model_runs",
+            "note"
+          ],
+          "type": [
+            "null",
+            "object"
+          ]
+        },
+        "message": {
+          "description": "What happens next.",
+          "type": "string"
+        },
+        "operation_id": {
+          "description": "Pass to get_operation to follow the write.",
+          "type": "string"
+        },
+        "poll_after_seconds": {
+          "description": "While pending, how long to wait before calling get_operation; 0 otherwise.",
+          "type": "integer"
+        },
+        "progress": {
+          "additionalProperties": false,
+          "description": "Set while the work runs.",
+          "properties": {
+            "done": {
+              "type": "integer"
+            },
+            "message": {
+              "type": "string"
+            },
+            "stage": {
+              "type": "string"
+            },
+            "total": {
+              "description": "0 when the total is not known.",
+              "type": "integer"
+            }
+          },
+          "required": [
+            "stage",
+            "done",
+            "total",
+            "message"
+          ],
+          "type": [
+            "null",
+            "object"
+          ]
+        },
+        "replayed": {
+          "description": "True when this repeats an earlier call with the same idempotency_key.",
+          "type": "boolean"
+        },
+        "resource": {
+          "additionalProperties": false,
+          "properties": {
+            "brand_id": {
+              "type": "string"
+            },
+            "prompts": {
+              "items": {
+                "additionalProperties": false,
+                "properties": {
+                  "id": {
+                    "type": "string"
+                  },
+                  "text": {
+                    "type": "string"
+                  }
+                },
+                "required": [
+                  "id",
+                  "text"
+                ],
+                "type": "object"
+              },
+              "type": "array"
+            },
+            "segment": {
+              "additionalProperties": false,
+              "properties": {
+                "id": {
+                  "type": "string"
+                },
+                "name": {
+                  "type": "string"
+                }
+              },
+              "required": [
+                "id",
+                "name"
+              ],
+              "type": [
+                "null",
+                "object"
+              ]
+            },
+            "setup_id": {
+              "type": "string"
+            },
+            "status": {
+              "type": "string"
+            }
+          },
+          "required": [
+            "setup_id",
+            "status",
+            "brand_id",
+            "segment",
+            "prompts"
+          ],
+          "type": "object"
+        },
+        "status": {
+          "description": "completed: done. pending: saved, with work still running; call get_operation after poll_after_seconds. failed: the work after the write failed; message says why.",
+          "type": "string"
+        }
+      },
+      "required": [
+        "operation_id",
+        "status",
+        "replayed",
+        "brand",
+        "resource",
+        "progress",
+        "poll_after_seconds",
+        "message",
+        "cost"
+      ],
+      "type": "object"
+    },
+    "generated_at": {
+      "description": "RFC 3339 time the response was made.",
+      "type": "string"
+    },
+    "schema_version": {
+      "type": "string"
+    }
+  },
+  "required": [
+    "schema_version",
+    "generated_at",
+    "data"
+  ],
+  "type": "object"
+}
  3. Added

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare the write/non-destructive/open-world profile, and the description adds genuinely new context: the capacity cost (a brand, a segment, kept prompts from plan capacity) and model budget for first answers plus the site's readiness scan, and the invariant that the primary brand is always kept. This is meaningful behavioral disclosure beyond the structured fields.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, all front-loaded with the core create action first, then selection semantics, then prerequisite, then cost. Dense but each clause carries information. Slightly long compound sentences keep it from a 5.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema covering return values and annotations covering the safety profile, the description supplies what remains needed: selection semantics, the user-confirmation prerequisite for market, and capacity/model-cost implications. Nothing an agent needs to invoke it correctly is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3, but the description adds real semantics: an empty list keeps none of that kind, the primary brand is always kept regardless, and market must be user-confirmed and sourced from get_brand_setup. These rules meaningfully augment the parameter docs.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource combination ('Create the brand from a ready setup's proposals') and implicitly distinguishes itself from start_brand_setup (which creates the setup) and get_brand_setup (which reads proposals). An agent can tell it apart from the sibling save_* tools that persist individual proposals.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly states the prerequisite to confirm the market with the user first and pass it as market, pointing to get_brand_setup's segment.market and market_label for the code and label. Also explains the keep/discard semantics of the lists. It does not, however, explicitly frame when to choose this over start_brand_setup, so it stops short of full when/when-not guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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