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Conversion Leak Finder

muse_conversion_leak_lead_finder
Read-only

Store lead qualification from schema gaps, Google ads and public contacts; requires ad and SEO evidence. Emails are not verified decision makers. $0.05 per qualified result. No outreach or measured conversion loss. Audit: muse_agentic_store_readiness_auditor; contacts: extract_company_contacts.

Input Schema

NameRequiredDescriptionDefault
domainYesPublic domain without scheme, path or port.
contextNoOptional. A few words on why you are calling this tool. Recorded without your identity to improve the tools; leave out personal data.

Output Schema

NameRequiredDescriptionDefault
codeNo
domainNo
statusNo
sandboxNo
candidateNo
readinessNo
limitationsNo
error_reasonNo
public_contactsNo
seo_traffic_verifiedNo
decision_maker_verifiedNo
active_ad_spend_verifiedNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed3 schema fields changed
    • removedOutput schema / anyOf
      Removed value: -[
      -  {
      -    "description": "Only status=ok is charged. Diagnostic results may omit result fields; unknown facts are null.",
      -    "properties": {
      -      "active_ad_spend_verified": {
      -        "type": [
      -          "boolean",
      -          "null"
      -        ]
      -      },
      -      "candidate": {
      -        "type": "boolean"
      -      },
      -      "decision_maker_verified": {
      -        "type": "boolean"
      -      },
      -      "domain": {
      -        "type": "string"
      -      },
      -      "error_reason": {
      -        "type": "string"
      -      },
      -      "limitations": {
      -        "items": {
      -          "type": "string"
      -        },
      -        "type": "array"
      -      },
      -      "public_contacts": {
      -        "type": "object"
      -      },
      -      "readiness": {
      -        "type": "object"
      -      },
      -      "sandbox": {
      -        "additionalProperties": false,
      -        "properties": {
      -          "demo_domain": {
      -            "const": true,
      -            "type": "boolean"
      -          },
      -          "note": {
      -            "type": "string"
      -          }
      -        },
      -        "required": [
      -          "demo_domain",
      -          "note"
      -        ],
      -        "type": "object"
      -      },
      -      "seo_traffic_verified": {
      -        "type": [
      -          "boolean",
      -          "null"
      -        ]
      -      },
      -      "status": {
      -        "enum": [
      -          "ok",
      -          "no_data",
      -          "unreachable"
      -        ],
      -        "type": "string"
      -      }
      -    },
      -    "required": [
      -      "domain",
      -      "status"
      -    ],
      -    "type": "object"
      -  },
      -  {
      -    "additionalProperties": true,
      -    "properties": {
      -      "code": {
      -        "minLength": 1,
      -        "type": "string"
      -      },
      -      "status": {
      -        "maximum": 599,
      -        "minimum": 400,
      -        "type": "integer"
      -      }
      -    },
      -    "required": [
      -      "status",
      -      "code"
      -    ],
      -    "type": "object"
      -  }
      -]
    • addedOutput schema / description
      Added value: +"Fields only; full schema in GET /v1/catalog."
    • addedOutput schema / properties
      Added value: +{
      +  "active_ad_spend_verified": {},
      +  "candidate": {},
      +  "code": {},
      +  "decision_maker_verified": {},
      +  "domain": {},
      +  "error_reason": {},
      +  "limitations": {},
      +  "public_contacts": {},
      +  "readiness": {},
      +  "sandbox": {},
      +  "seo_traffic_verified": {},
      +  "status": {}
      +}
  2. Changed3 schema fields changed
    • addedOutput schema / anyOf
      Added value: +[
      +  {
      +    "description": "Only status=ok is charged. Diagnostic results may omit result fields; unknown facts are null.",
      +    "properties": {
      +      "active_ad_spend_verified": {
      +        "type": [
      +          "boolean",
      +          "null"
      +        ]
      +      },
      +      "candidate": {
      +        "type": "boolean"
      +      },
      +      "decision_maker_verified": {
      +        "type": "boolean"
      +      },
      +      "domain": {
      +        "type": "string"
      +      },
      +      "error_reason": {
      +        "type": "string"
      +      },
      +      "limitations": {
      +        "items": {
      +          "type": "string"
      +        },
      +        "type": "array"
      +      },
      +      "public_contacts": {
      +        "type": "object"
      +      },
      +      "readiness": {
      +        "type": "object"
      +      },
      +      "sandbox": {
      +        "additionalProperties": false,
      +        "properties": {
      +          "demo_domain": {
      +            "const": true,
      +            "type": "boolean"
      +          },
      +          "note": {
      +            "type": "string"
      +          }
      +        },
      +        "required": [
      +          "demo_domain",
      +          "note"
      +        ],
      +        "type": "object"
      +      },
      +      "seo_traffic_verified": {
      +        "type": [
      +          "boolean",
      +          "null"
      +        ]
      +      },
      +      "status": {
      +        "enum": [
      +          "ok",
      +          "no_data",
      +          "unreachable"
      +        ],
      +        "type": "string"
      +      }
      +    },
      +    "required": [
      +      "domain",
      +      "status"
      +    ],
      +    "type": "object"
      +  },
      +  {
      +    "additionalProperties": true,
      +    "properties": {
      +      "code": {
      +        "minLength": 1,
      +        "type": "string"
      +      },
      +      "status": {
      +        "maximum": 599,
      +        "minimum": 400,
      +        "type": "integer"
      +      }
      +    },
      +    "required": [
      +      "status",
      +      "code"
      +    ],
      +    "type": "object"
      +  }
      +]
    • removedOutput schema / description
      Removed value: -"Fields only; full schema in GET /v1/catalog."
    • removedOutput schema / properties
      Removed value: -{
      -  "active_ad_spend_verified": {},
      -  "candidate": {},
      -  "code": {},
      -  "decision_maker_verified": {},
      -  "domain": {},
      -  "error_reason": {},
      -  "limitations": {},
      -  "public_contacts": {},
      -  "readiness": {},
      -  "sandbox": {},
      -  "seo_traffic_verified": {},
      -  "status": {}
      -}
  3. Changed3 schema fields changed
    • removedOutput schema / anyOf
      Removed value: -[
      -  {
      -    "description": "Only status=ok is charged. Diagnostic results may omit result fields; unknown facts are null.",
      -    "properties": {
      -      "active_ad_spend_verified": {
      -        "type": [
      -          "boolean",
      -          "null"
      -        ]
      -      },
      -      "candidate": {
      -        "type": "boolean"
      -      },
      -      "decision_maker_verified": {
      -        "type": "boolean"
      -      },
      -      "domain": {
      -        "type": "string"
      -      },
      -      "error_reason": {
      -        "type": "string"
      -      },
      -      "limitations": {
      -        "items": {
      -          "type": "string"
      -        },
      -        "type": "array"
      -      },
      -      "public_contacts": {
      -        "type": "object"
      -      },
      -      "readiness": {
      -        "type": "object"
      -      },
      -      "sandbox": {
      -        "additionalProperties": false,
      -        "properties": {
      -          "demo_domain": {
      -            "const": true,
      -            "type": "boolean"
      -          },
      -          "note": {
      -            "type": "string"
      -          }
      -        },
      -        "required": [
      -          "demo_domain",
      -          "note"
      -        ],
      -        "type": "object"
      -      },
      -      "seo_traffic_verified": {
      -        "type": [
      -          "boolean",
      -          "null"
      -        ]
      -      },
      -      "status": {
      -        "enum": [
      -          "ok",
      -          "no_data",
      -          "unreachable"
      -        ],
      -        "type": "string"
      -      }
      -    },
      -    "required": [
      -      "domain",
      -      "status"
      -    ],
      -    "type": "object"
      -  },
      -  {
      -    "additionalProperties": true,
      -    "properties": {
      -      "code": {
      -        "minLength": 1,
      -        "type": "string"
      -      },
      -      "status": {
      -        "maximum": 599,
      -        "minimum": 400,
      -        "type": "integer"
      -      }
      -    },
      -    "required": [
      -      "status",
      -      "code"
      -    ],
      -    "type": "object"
      -  }
      -]
    • addedOutput schema / description
      Added value: +"Fields only; full schema in GET /v1/catalog."
    • addedOutput schema / properties
      Added value: +{
      +  "active_ad_spend_verified": {},
      +  "candidate": {},
      +  "code": {},
      +  "decision_maker_verified": {},
      +  "domain": {},
      +  "error_reason": {},
      +  "limitations": {},
      +  "public_contacts": {},
      +  "readiness": {},
      +  "sandbox": {},
      +  "seo_traffic_verified": {},
      +  "status": {}
      +}
  4. Changed1 schema field changed
    • changedOutput schema / anyOf
      Previous value: -[
      -  {
      -    "description": "Only status=ok is charged. Diagnostic results may omit result fields; unknown facts are null.",
      -    "properties": {
      -      "active_ad_spend_verified": {
      -        "type": [
      -          "boolean",
      -          "null"
      -        ]
      -      },
      -      "candidate": {
      -        "type": "boolean"
      -      },
      -      "decision_maker_verified": {
      -        "type": "boolean"
      -      },
      -      "domain": {
      -        "type": "string"
      -      },
      -      "error_reason": {
      -        "type": "string"
      -      },
      -      "limitations": {
      -        "items": {
      -          "type": "string"
      -        },
      -        "type": "array"
      -      },
      -      "public_contacts": {
      -        "type": "object"
      -      },
      -      "readiness": {
      -        "type": "object"
      -      },
      -      "seo_traffic_verified": {
      -        "type": [
      -          "boolean",
      -          "null"
      -        ]
      -      },
      -      "status": {
      -        "enum": [
      -          "ok",
      -          "no_data",
      -          "unreachable"
      -        ],
      -        "type": "string"
      -      }
      -    },
      -    "required": [
      -      "domain",
      -      "status"
      -    ],
      -    "type": "object"
      -  },
      -  {
      -    "additionalProperties": true,
      -    "properties": {
      -      "code": {
      -        "minLength": 1,
      -        "type": "string"
      -      },
      -      "status": {
      -        "maximum": 599,
      -        "minimum": 400,
      -        "type": "integer"
      -      }
      -    },
      -    "required": [
      -      "status",
      -      "code"
      -    ],
      -    "type": "object"
      -  }
      -]New value: +[
      +  {
      +    "description": "Only status=ok is charged. Diagnostic results may omit result fields; unknown facts are null.",
      +    "properties": {
      +      "active_ad_spend_verified": {
      +        "type": [
      +          "boolean",
      +          "null"
      +        ]
      +      },
      +      "candidate": {
      +        "type": "boolean"
      +      },
      +      "decision_maker_verified": {
      +        "type": "boolean"
      +      },
      +      "domain": {
      +        "type": "string"
      +      },
      +      "error_reason": {
      +        "type": "string"
      +      },
      +      "limitations": {
      +        "items": {
      +          "type": "string"
      +        },
      +        "type": "array"
      +      },
      +      "public_contacts": {
      +        "type": "object"
      +      },
      +      "readiness": {
      +        "type": "object"
      +      },
      +      "sandbox": {
      +        "additionalProperties": false,
      +        "properties": {
      +          "demo_domain": {
      +            "const": true,
      +            "type": "boolean"
      +          },
      +          "note": {
      +            "type": "string"
      +          }
      +        },
      +        "required": [
      +          "demo_domain",
      +          "note"
      +        ],
      +        "type": "object"
      +      },
      +      "seo_traffic_verified": {
      +        "type": [
      +          "boolean",
      +          "null"
      +        ]
      +      },
      +      "status": {
      +        "enum": [
      +          "ok",
      +          "no_data",
      +          "unreachable"
      +        ],
      +        "type": "string"
      +      }
      +    },
      +    "required": [
      +      "domain",
      +      "status"
      +    ],
      +    "type": "object"
      +  },
      +  {
      +    "additionalProperties": true,
      +    "properties": {
      +      "code": {
      +        "minLength": 1,
      +        "type": "string"
      +      },
      +      "status": {
      +        "maximum": 599,
      +        "minimum": 400,
      +        "type": "integer"
      +      }
      +    },
      +    "required": [
      +      "status",
      +      "code"
      +    ],
      +    "type": "object"
      +  }
      +]
  5. Changed1 schema field changed
    • changedInput schema / properties / domain / examples
      Previous value: -[
      -  "example.com"
      -]New value: +[
      +  "allbirds.com"
      +]
  6. Changed1 schema field changed
    • addedInput schema / properties / context
      Added value: +{
      +  "description": "Optional. A few words on why you are calling this tool. Recorded without your identity to improve the tools; leave out personal data.",
      +  "type": "string"
      +}
  7. Changed4 schema fields changed
    • addedOutput schema / anyOf
      Added value: +[
      +  {
      +    "description": "Only status=ok is charged. Diagnostic results may omit result fields; unknown facts are null.",
      +    "properties": {
      +      "active_ad_spend_verified": {
      +        "type": [
      +          "boolean",
      +          "null"
      +        ]
      +      },
      +      "candidate": {
      +        "type": "boolean"
      +      },
      +      "decision_maker_verified": {
      +        "type": "boolean"
      +      },
      +      "domain": {
      +        "type": "string"
      +      },
      +      "error_reason": {
      +        "type": "string"
      +      },
      +      "limitations": {
      +        "items": {
      +          "type": "string"
      +        },
      +        "type": "array"
      +      },
      +      "public_contacts": {
      +        "type": "object"
      +      },
      +      "readiness": {
      +        "type": "object"
      +      },
      +      "seo_traffic_verified": {
      +        "type": [
      +          "boolean",
      +          "null"
      +        ]
      +      },
      +      "status": {
      +        "enum": [
      +          "ok",
      +          "no_data",
      +          "unreachable"
      +        ],
      +        "type": "string"
      +      }
      +    },
      +    "required": [
      +      "domain",
      +      "status"
      +    ],
      +    "type": "object"
      +  },
      +  {
      +    "additionalProperties": true,
      +    "properties": {
      +      "code": {
      +        "minLength": 1,
      +        "type": "string"
      +      },
      +      "status": {
      +        "maximum": 599,
      +        "minimum": 400,
      +        "type": "integer"
      +      }
      +    },
      +    "required": [
      +      "status",
      +      "code"
      +    ],
      +    "type": "object"
      +  }
      +]
    • removedOutput schema / description
      Removed value: -"Only status=ok is charged. Diagnostic results may omit result fields; unknown facts are null."
    • removedOutput schema / properties
      Removed value: -{
      -  "active_ad_spend_verified": {
      -    "type": [
      -      "boolean",
      -      "null"
      -    ]
      -  },
      -  "candidate": {
      -    "type": "boolean"
      -  },
      -  "decision_maker_verified": {
      -    "type": "boolean"
      -  },
      -  "domain": {
      -    "type": "string"
      -  },
      -  "error_reason": {
      -    "type": "string"
      -  },
      -  "limitations": {
      -    "items": {
      -      "type": "string"
      -    },
      -    "type": "array"
      -  },
      -  "public_contacts": {
      -    "type": "object"
      -  },
      -  "readiness": {
      -    "type": "object"
      -  },
      -  "seo_traffic_verified": {
      -    "type": [
      -      "boolean",
      -      "null"
      -    ]
      -  },
      -  "status": {
      -    "enum": [
      -      "ok",
      -      "no_data",
      -      "unreachable"
      -    ],
      -    "type": "string"
      -  }
      -}
    • removedOutput schema / required
      Removed value: -[
      -  "domain",
      -  "status"
      -]
  8. Added

TDQS

B3.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond readOnlyHint/openWorldHint, the description discloses the $0.05 per qualified result cost, the limitation that emails are not verified decision makers, and the scope boundary that it performs no outreach and measures no conversion loss. Those are exactly the operational facts an agent needs before spending money. It does not explain pagination or result shape, but the output schema covers that.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The definition is compact and every fragment carries information (cost, limits, routing), so there is little waste. But the structure is choppy semicolon-separated fragments, and the very first phrase is the most cryptic part, which hurts front-loading.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present and full schema descriptions, the description need not explain return values, and it adds cost, prerequisites, limitations and sibling routing. The main remaining gap is that the exact notion of a 'conversion leak' result is never spelled out, leaving a little ambiguity about what qualifies as a qualified result.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% and both parameters are already documented in the schema (domain format and the optional context field). The description adds no parameter-level meaning, so this sits at the baseline 3 where structured data does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description gestures at lead qualification derived from schema gaps, Google ads and public contacts, which is more specific than the title alone. However, the opening phrase 'Store lead qualification' is ambiguous (verb vs. e-commerce store) and never plainly states that the tool finds conversion leaks. It distinguishes itself from the auditor and contact-extraction siblings only obliquely, so an agent can infer the general domain but not a crisp purpose.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives useful routing signals: 'Audit: muse_agentic_store_readiness_auditor; contacts: extract_company_contacts' explicitly points adjacent tasks elsewhere, and 'requires ad and SEO evidence' plus 'No outreach or measured conversion loss' establish prerequisites and exclusions. What is missing is a direct 'use this when you need X' statement, so the agent has to assemble the usage rule from fragments.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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