Market size in euros
market_sizeSize the yearly market for a business category in a place in Spain, in euros, with a range.
Market = households × INE household spending on the category × an income adjustment.
Supply = competing businesses, calibrated against INE's company directory. Returns market
per business and an opportunity score: market per business against the region (1.0 = same as
the region), not a forecast of openings. Every assumption is listed. Assumptions can be overridden to test scenarios. Use for "how big
is the market for X in Y" and "is Y under-served for X".
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| place | Yes | Place name or INE code: municipality ('Valladolid' or '47186'), province ('41'; a bare name like 'Sevilla' means the city), autonomous community ('Cataluña' or 'CA09'), district ('4718603') or census tract ('4718603012'). 'Name, Province' picks between same-named towns. | |
| category | Yes | Business category: restaurant, cafe, bar, fast_food, bakery, butcher, greengrocer, supermarket, pharmacy, optician, dentist, physiotherapy, hairdresser, beauty_salon, veterinary, gym, childcare, private_school, clothes, home. Plain words work too ('gyms', 'peluquerías'). | |
| competitors | No | Override the estimated number of competing businesses. | |
| capture_share | No | Share of the market one business could win (0-1), to estimate obtainable revenue. | |
| spend_per_household | No | Override INE's yearly spend per household on the category, in euros. |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| data | Yes | ||
| checks | No | ||
| sources | Yes | ||
| confidence | Yes | Lowest confidence across inputs: high, medium or low. Never state a conclusion more strongly than this. |