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Create Campaign

neuron_create_campaign

Create a new outreach campaign with target audience, messaging template, and schedule configuration. Requires a Pro or Business plan.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
titleYesCampaign title displayed in marketplace and dashboard
messageYesThe WhatsApp message template to send to contacts
deadlineYesCampaign deadline in ISO 8601 date format (e.g., '2025-12-31')
guidelinesNoInstructions and guidelines for campaign participants
descriptionNoCampaign description shown in the marketplace listing
totalBudgetYesTotal campaign budget in kobo (e.g., 500000 = NGN 5,000)
rewardPerDeliveryYesReward per successful delivery in kobo (e.g., 5000 = NGN 50)
requireMutualContactNoOnly allow sends to contacts who have previously responded (default: false)

TDQS

A4.1/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations are all false, so description carries the burden. It correctly indicates a write operation and adds the plan requirement. Could mention side effects or idempotency, but overall adequate.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence with no wasted words, plus a required condition. Front-loaded and efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description should mention what is returned (e.g., campaign ID). It also lacks references to related tools like fund_campaign or submit_campaign. Adequate but not complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description adds high-level context (target audience, template, schedule) but does not significantly enhance parameter meaning beyond what the schema provides.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool creates a new campaign, specifying key components (target audience, messaging template, schedule). It is easily distinguished from siblings like update_campaign, fund_campaign, etc.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description mentions a prerequisite (Pro or Business plan) and implies creation usage, but does not explicitly contrast with alternatives like update_campaign or stop_campaign.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.4/5.0
Disambiguation3/5

Most tools are clearly separated by resource type, but there is meaningful overlap in messaging entry points (send_message, send_whatsapp, compose_message, bot_api_send) and contact ingestion/sync tools (import_contacts, populate_contacts, sync_whatsapp_contacts). The descriptions help disambiguate, but with 309 tools an agent will frequently need to read closely to pick the right one.

Naming Consistency4/5

The overwhelming majority of tools follow a consistent verb_noun snake_case pattern: create_*, get_*, list_*, update_*, delete_*. Minor deviations like sales_stats, lead_stats, wallet_balance, and whoami break the pattern slightly, but overall naming is highly predictable.

Tool Count1/5

309 tools is an extreme count for any MCP server, even a broad platform. This creates significant cognitive load and navigation overhead for agents, and far exceeds the well-scoped 3-15 tool range where coherence is strongest.

Completeness4/5

The tool surface is remarkably comprehensive across bots, contacts, campaigns, flows, knowledge bases, personas, marketplace, wallet, and products. Minor gaps exist — lead sources lack update/delete tools, and there is no single get_task or get_webhook alongside their list/update/delete counterparts — but these are workable gaps rather than dead ends.

Resources