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Goals

list_goals
Read-onlyIdempotent

Every goal (custom events and page-visit goals) with completions, unique visitors, conversion rate and revenue from converters.

Input Schema

NameRequiredDescriptionDefault
toNoEnd date, inclusive (YYYY-MM-DD), for period "custom"
fromNoStart date (YYYY-MM-DD), for period "custom"
periodNoDate range in the website's timezone. "now" is the last 30 minutes; "custom" uses from/to.30d
filtersNoOptional filters, each [dimension, operator, value], e.g. [["country","is","US"]]. Dimensions: the breakdown dimensions plus "goal"; operators: is, is_not, contains, not_contains.
websiteYesWebsite id or domain, e.g. example.com (see list_websites)

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

B3.4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, destructiveHint=false, and openWorldHint=false, so safety behavior is covered. The description adds useful return-value context by naming the goal types and metrics included, but does not discuss pagination, date-range effects on metrics, or result structure.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single front-loaded sentence that efficiently states what is returned. There is no redundant or filler wording.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only list tool with full schema coverage and annotations covering safety, the description is nearly complete. Because there is no output schema, the description helpfully names the returned metrics, though it does not explain the response shape or edge cases such as goals with zero completions.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all five parameters are already documented in the schema. The description adds no additional parameter-level meaning, which makes the baseline score of 3 appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly indicates it returns every goal with completions, unique visitors, conversion rate, and revenue from converters. It does not explicitly name or distinguish the sibling get_goal_details, so it is clear but lacks sibling differentiation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no explicit guidance on when to use this tool versus alternatives such as get_goal_details or other list tools. Usage is only implied by the phrase 'Every goal'.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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