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Conversion insights

get_insights
Read-onlyIdempotent

Which sources, pages and other segments convert better or worse than the website as a whole, for the period.

Input Schema

NameRequiredDescriptionDefault
toNoEnd date, inclusive (YYYY-MM-DD), for period custom
fromNoStart date (YYYY-MM-DD), for period custom
periodNoDate range in the website's timezone, as on the dashboard: today, 24h, 7d, 30d (default), 90d, 12m, mtd, lastmonth, ytd, all, custom…
websiteYesWebsite id or domain, e.g. example.com (see list_websites)

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

C2.9/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, destructiveHint=false and openWorldHint=false, so the safety profile is fully covered and the description only needs to add output context. It does add one genuinely useful behavioral fact — results are relative to 'the website as a whole' — but says nothing about how segments are ranked, how many are returned, or whether low-volume segments are suppressed or flagged.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single tight sentence with zero filler, and the comparative framing is front-loaded. It loses a point only because the fragmentary, verbless phrasing reads as a label rather than an instruction to an agent.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a small read-only analytics tool with complete schema descriptions and full annotations, this is adequate but thin. With no output schema, the description is the only place a caller could learn what an 'insight' record contains (segment value, conversion rate, delta vs site average), and it never says so.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and every parameter (website, period, from, to) is documented inline, including a default of 30d and the custom-period pairing, so the description carries no additional burden. Its only contribution, 'for the period', merely echoes the schema's period parameter. Baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The sentence describes the subject matter well — segment-level conversion compared to the site-wide baseline, scoped to a period — but it is phrased as a question fragment with no verb, so it reads like a report title rather than a stated operation. It also never names the siblings it overlaps with (get_breakdown, get_breakdown_compared, get_pages), leaving an agent to guess which of these returns 'insights'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no when-to-use guidance at all: nothing says whether this is a starting point for diagnosis, a follow-up to get_overview, or a replacement for get_breakdown. No prerequisites, no exclusions, no named alternative despite six sibling tools covering adjacent analytics territory.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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