New account
crm_add_accountAdd a researched account to the list. The gate to the list (CRM-3): why_them and source_url are mandatory, because this is a curated list, not a funnel — its value is that every row can say why it belongs and where that knowledge came from. If you cannot say why them and what changed, it is not a target yet. Effects: account created in not_started.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| hook | No | The one-sentence opener you would actually use. | |
| name | Yes | The company, as it calls itself. | |
| tier | No | 1–3. Tier semantics are yours; 1 usually means "worth a hand-written approach". | |
| vertical | No | Industry vertical, your taxonomy. | |
| why_them | Yes | Why this account belongs on this campaign's short list. The researched answer, not a vibe. | |
| owner_note | No | Working notes. | |
| source_url | Yes | Where why_them can be verified. | |
| campaign_id | Yes | The campaign this pursuit belongs to. why_them argues THIS goal (CRM-12). An existing campaign id. | |
| trigger_event | No | What changed that makes now the moment. A fact, with the source in source_url. |