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rankparse-mcp

outreach_create_campaign

Create a draft link-building outreach campaign (sends via the user's connected Gmail). Outreach flow: 1) interview the user (their site, goal, competitors), 2) build a prospect list with get_competitor_gap / get_referring_domains / get_domain_authority, 3) research one real contact email per prospect domain, 4) write a short personalized subject+body per contact, 5) outreach_create_campaign, 6) outreach_add_contacts, 7) show the user the emails and get their OK, 8) outreach_launch_campaign. Requires the user to have Gmail connected at rankparse.com/dashboard/integrations. To CONTINUE an existing campaign rather than start a new one, begin at outreach_suggest_prospects instead of step 1 — campaigns are topped up, not replaced.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
goalNoWhat the outreach is trying to achieve, for the campaign record
nameYesCampaign name, e.g. "SaaS blogs - competitor gap Aug 2026"
your_domainYesThe domain being promoted, e.g. "example.com"

TDQS

A4.6/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only state readOnlyHint=false and openWorldHint=true. The description adds substantial behavioral context beyond this: it creates a draft (not sent), sends via Gmail, requires user Gmail connection, and that campaigns are topped up not replaced. This is useful non-destructive and external-effect context not present in annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is front-loaded with the core purpose in the first sentence, then organized as a numbered flow that earns its place by clarifying the tool's role. Despite being longer than typical descriptions, every sentence contributes necessary context (steps, prerequisites, continuation behavior) without fluff.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description provides a complete workflow, prerequisite, and continuation guidance, making it easy for an agent to sequence this tool correctly. It lacks an explicit statement of the return value (e.g., campaign ID), but the workflow implies the next steps (e.g., outreach_add_contacts) and the lack of an output schema makes this a minor gap.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema descriptions already cover all three parameters (goal, name, your_domain) with examples, giving 100% schema coverage. The description does not add additional parameter-level meaning, so the baseline of 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with 'Create a draft link-building outreach campaign (sends via the user's connected Gmail)', providing a specific verb and resource. It clearly distinguishes this tool from siblings by noting it creates a draft (not launch) and is part of a larger outreach flow.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides an explicit 8-step outreach flow, placing this tool at step 5. It directly tells when to use the alternative path: 'To CONTINUE an existing campaign rather than start a new one, begin at outreach_suggest_prospects instead of step 1 — campaigns are topped up, not replaced.' It also states the Gmail connection prerequisite.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.5/5.0
Disambiguation4/5

The tool set is largely well-disambiguated with clear prefixes (get_, outreach_, zeekeo_) and detailed descriptions for each tool. Some tools like get_site_explorer and get_site_health could be confused at a glance, but their descriptions clearly separate their purposes. Overall, the naming and descriptions prevent meaningful ambiguity.

Naming Consistency5/5

All tools follow a consistent get_ prefix for data retrieval, with sub-prefixes like get_gsc_, get_page_, and outreach_/zeekeo_ for distinct workflows. There is no mixing of naming conventions (e.g., camelCase) or inconsistent verb usage. The naming pattern is uniform and predictable.

Tool Count1/5

With 63 tools, this server vastly exceeds the typical 3-15 tool scope, categorizing as an extreme overflow. Even for a comprehensive SEO and outreach suite, the sheer number is overwhelming and likely includes redundant or overlapping functionality. This would be confusing for agents and users alike.

Completeness4/5

The tool set covers a wide range of SEO, backlink analysis, Google Search Console data, and outreach workflows, appearing nearly complete for its stated purpose. However, several tools are marked as 'v1 stub' (e.g., get_internal_links, get_schema_markup), indicating incomplete functionality. Despite these gaps, the overall coverage is extensive and well-rounded.

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