submit_programmatic_bid
Bid a CPM against a slot. The broker evaluates it against floor_cpm_usd (the hard floor) and the authorized discount band, then auto-accepts (returning a spendable quote_id), counters with a price, or rejects. Bid at or above min_acceptable_cpm_usd from check_neuron_inventory or a prior response to be accepted; no bid is ever accepted below floor_cpm_usd.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| sport | Yes | Target sports hub. | |
| format | Yes | Ad format being bid on. | |
| tender_id | No | Optional. Bid on a specific flagship event from list_open_tenders. Event floors are higher than the base rate, so omitting this judges the bid against base pricing. | |
| bid_cpm_usd | Yes | Proposed CPM in USD. | |
| bidder_name | Yes | Bidding brand, DSP, or artist. | |
| impressions | Yes | Impressions sought (minimum 5000). | |
| idempotency_key | No | Optional. Reuse on retry. |