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generate_brand_kit

Generate a complete brand kit (essentials, audience, personality, visual identity, voice, imagery, applications, dos-and-donts). Requires Founder sub or BRAND_KIT purchase. [Requires a free namemy.app API key — get one at https://namemy.app/app/api-keys]

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYes
industryNo
descriptionNo
includeVisualsNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

B3.1/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden. It usefully discloses access requirements (subscription/purchase and API key) and includes a link for keys. However, it does not explain output structure, side effects, or behavior on failure, leaving gaps.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences, front-loaded with the main purpose, and the second sentence provides necessary access instructions including a URL. Every element contributes, with no redundant content.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite having 4 parameters and no output schema, the description only covers prerequisites and high-level outputs. It omits parameter meanings, return format, and any caveats about the generation process, leaving substantial gaps for an agent to operate correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters1/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% for the four parameters (name, industry, description, includeVisuals), and the description does not explain any of them. The listed brand kit components do not map to inputs, so the description fails to compensate for missing parameter documentation.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool generates a complete brand kit and enumerates its components (essentials, audience, personality, visual identity, voice, imagery, applications, dos-and-donts). This distinguishes it from sibling tools like generate_logo or generate_social_kit by scope, though it does not explicitly name alternatives.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage when a comprehensive brand kit is needed, but provides no explicit guidance on when to choose this tool over siblings. The 'Requires Founder sub or BRAND_KIT purchase' is a prerequisite, not a selection criterion, so usage context is only implied.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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