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Generate a brand kit

generate_brand_kit

Generate a complete brand kit (essentials, audience, personality, visual identity, voice, imagery, applications, dos-and-donts). Requires Founder sub or BRAND_KIT purchase. [Requires a free namemy.app API key — get one at https://namemy.app/app/api-keys]

Input Schema

NameRequiredDescriptionDefault
nameYes
industryNo
descriptionNo
includeVisualsNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

B3.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only declare it is a non-read-only, non-destructive, closed-world write. The description adds meaningful behavioral context beyond that: an entitlement gate (subscription or one-off purchase) and an authentication requirement with a link to obtain the key. It does not say whether generation is synchronous, how long it takes, or whether it consumes credits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two tight sentences: scope first, then prerequisites. Bracketed API-key note is clearly separable. No filler, though the parenthetical section list is dense.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the section enumeration usefully sketches what comes back, and the entitlement/auth barriers are covered. But for a four-parameter generation tool, nothing explains how inputs shape the result or what an agent gets in return.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% across four parameters, so the description carries the full burden and fails it: name, industry, description, and includeVisuals are never explained, and includeVisuals' default/effect is undisclosed. The listed sections describe output, not inputs, so they don't compensate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource and enumerates the kit's constituent sections (essentials, audience, personality, visual identity, voice, imagery, applications, dos-and-donts), which is unusually informative about output scope. It does not, however, distinguish itself from siblings like generate_social_kit or generate_logo.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives real prerequisites (Founder subscription or BRAND_KIT purchase, plus a free API key with a signup URL) but never says when to prefer this tool over generate_social_kit, generate_logo, or generate_names. Usage is implied by the name rather than stated.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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