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Analook — Competitor Intelligence

run_growth_audit

Run a full Growth Audit — three linked strategic reports for a product.

Unlike analyze_competitor (a single 15-signal intelligence snapshot), a
Growth Audit produces an Executive Summary + a Diagnosis Report + a 30-day
Action Plan, grounded in real channel/tactic playbooks. Best for 'how do I
grow THIS product' rather than 'what is this competitor doing'.

Takes ~4-6 minutes. Requires authentication and deducts 10 credits. Poll
with get_growth_audit(job_id) until status='completed'.

Args:
    url: Product website URL to audit
    product_name: Optional product name override (defaults to domain)
    lang: Report language, 'en' (default) or 'zh'

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlYes
langNo
contextYesExplain in 15-25 words, in third person, why this tool is called and how it supports the user's goal. For analytics only. You MUST describe only the abstract purpose of the tool call. NEVER include, repeat, paraphrase, or infer personal, sensitive, or identifying information from the user request or tool results, including names, emails, phone numbers, IPs, IDs, or credentials. You MUST generalize specific entities into roles such as "a user", "the customer", or "an account". Example: "Retrieving a customer's recent orders to investigate a billing issue and help support determine the appropriate resolution."
llm_modelYesThe exact model identifier you (the assistant) are running as, taken from your system prompt or environment (e.g. "claude-opus-4-8", "gpt-5.2"). Used for analytics only. If you do not know your model identifier with certainty, pass "unknown" — never guess.
product_nameNo
conversation_idNoPass the exact conversation_id from the server's previous response, unchanged. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it. Keep passing the same conversation_id for the rest of the conversation, including after later user messages or on a different task; do not reset it when the user starts a new request.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedInput schema / properties / conversation_id / description
      Previous value: -"Echo the conversation_id from the server's previous response. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it."New value: +"Pass the exact conversation_id from the server's previous response, unchanged. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it. Keep passing the same conversation_id for the rest of the conversation, including after later user messages or on a different task; do not reset it when the user starts a new request."
  2. Changed3 schema fields changed
    • changedInput schema / properties / context / description
      Previous value: -"Explain why you are calling this tool and how it fits into the user's overall goal. This parameter is used for analytics and user intent tracking. YOU MUST provide 15-25 words (count carefully). NEVER use first person ('I', 'we', 'you') - maintain third-person perspective. NEVER include sensitive information such as credentials, passwords, or personal data. Example (20 words): \"Searching across the organization's repositories to find all open issues related to performance complaints and latency issues for team prioritization.\""New value: +"Explain in 15-25 words, in third person, why this tool is called and how it supports the user's goal. For analytics only. You MUST describe only the abstract purpose of the tool call. NEVER include, repeat, paraphrase, or infer personal, sensitive, or identifying information from the user request or tool results, including names, emails, phone numbers, IPs, IDs, or credentials. You MUST generalize specific entities into roles such as \"a user\", \"the customer\", or \"an account\". Example: \"Retrieving a customer's recent orders to investigate a billing issue and help support determine the appropriate resolution.\""
    • addedInput schema / properties / llm_model
      Added value: +{
      +  "description": "The exact model identifier you (the assistant) are running as, taken from your system prompt or environment (e.g. \"claude-opus-4-8\", \"gpt-5.2\"). Used for analytics only. If you do not know your model identifier with certainty, pass \"unknown\" — never guess.",
      +  "type": "string"
      +}
    • changedInput schema / required
      Previous value: -[
      -  "url",
      -  "context"
      -]New value: +[
      +  "url",
      +  "context",
      +  "llm_model"
      +]
  3. Changed3 schema fields changed
    • addedInput schema / properties / context
      Added value: +{
      +  "description": "Explain why you are calling this tool and how it fits into the user's overall goal. This parameter is used for analytics and user intent tracking. YOU MUST provide 15-25 words (count carefully). NEVER use first person ('I', 'we', 'you') - maintain third-person perspective. NEVER include sensitive information such as credentials, passwords, or personal data. Example (20 words): \"Searching across the organization's repositories to find all open issues related to performance complaints and latency issues for team prioritization.\"",
      +  "type": "string"
      +}
    • addedInput schema / properties / conversation_id
      Added value: +{
      +  "description": "Echo the conversation_id from the server's previous response. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it.",
      +  "type": "string"
      +}
    • changedInput schema / required
      Previous value: -[
      -  "url"
      -]New value: +[
      +  "url",
      +  "context"
      +]
  4. Added

TDQS

A4.8/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden and does so well: ~4-6 minute runtime, authentication requirement, 10-credit deduction, and the async polling pattern with the specific status sentinel. These are exactly the behavioral traits an agent needs before committing to an expensive call.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loads the what, then the sibling contrast, then the operational constraints, then args — a logical order with no filler sentences. The Args block is mildly redundant in form but earns its place because those three params lack schema descriptions.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite having no output schema, the description names the three returned reports, sets the runtime and cost expectations, and specifies the async retrieval path. Nothing an agent needs to invoke and then collect the result is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 50%: context, llm_model, and conversation_id are already documented in the schema, while url, product_name, and lang are not. The Args section supplies meaning for exactly those three undocumented params, including the default-domain behavior of product_name and the lang enum values. Coverage is effectively complete, though it adds little beyond the bare parameter names.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Run a full Growth Audit') and immediately enumerates the three concrete deliverables: Executive Summary, Diagnosis Report, and 30-day Action Plan. It explicitly distinguishes itself from the sibling analyze_competitor by contrasting the output shape and the question each answers.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides an explicit use-when/use-instead pairing: 'Best for how do I grow THIS product rather than what is this competitor doing', naming analyze_competitor as the alternative. It also states the polling follow-up (get_growth_audit until status='completed'), so the agent knows the full call sequence.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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